Low-margin high-risk to become two major killers

"The poorer clubs to play more." Peak outdoor club activities Hangzhou, Xu Lijun explained that the person in charge, has been the club's activities, the cost to implement AA system, the resulting cost of the activities shared equally by the participants. To two days on foot through the Damingshan, for example, is now essential for the price of 200 yuan / person, including premium is 10 yuan / Heaven, fare is 20 yuan / person, tickets are 54 yuan / person (group price), also have to pay 100 yuan a guide fee. In addition, the club needed to create a facade rental image Prepare all the necessary activities required for each, as well as some commonly used drugs to build their own Web site, etc., this means, as the organizers of outdoor clubs, can not obtain sufficient profits to sustain their own survival, inability to continue to organize regular activities. "Banana" has no choice but to sigh, the club sold outdoor profit, almost all used to supplement outdoor activity.

In addition, the risk factor is too high is also an important reason. According to statistics, this year, Hangzhou, outdoor clubs among the Organization's activities, there have been two deaths from the incident, injuries and lost more than an accident, caused a tremendous reaction in the community.

A dramatic contrast between the outdoor industry

According to Hangzhou, an agency survey, 70.8% of the respondents, "Mix", after the Department in 2003 to join the outdoors, 48.6% of the respondents, "Mix" monthly income of 3,000 yuan or more, receive and plunge into the sport was gradually increasing the number of people trend.

In Hangzhou, outdoor supplies, sales began to rise significantly. At the end of October, Beijing's brand outdoor products "Pathfinder", in Hangzhou, has sold an entire year to catch up with last year; have not yet reached the end of the wilderness outside the club's outdoor sales, has been a whole year compared with last year to improve 30%; Golden Harvest outdoor equipment shop and even in April this year, out of the store.

To join the growing number of outdoor sports enthusiasts, outdoor goods sales surge, these phenomena seem to encounter cold and clubs formed a dramatic contrast. Hangzhou outdoor club had to seek the transformation of pain.

The eve of metamorphosis to seek breakthrough

"I hope can be powerful corporate sponsorship or a title." Xu Lijun this idea is not without basis. Hangzhou, China Club is currently the wind took a more active outdoor club, because the money back beer groups in this tree, has abundant funds as relying on, you can organize frequent outdoor activities.

More representative was the Star Club, which is a large network of dating sites an entity the Star entertainment club. Site needs through the organization of outdoor activities to gather popularity, activity organizers to the site to receive salaries, the club itself does not require a profit, so the Star Club, there is no worry about survival, you can organize frequent activities.

And substituting "selection" as the representative of some of the Hangzhou, outdoor clubs, outdoor activities in the organization, he began to seek a diversified economy. Profitable expansion of training and become their first choice. An outdoor club responsible person said that the price of an initial expansion of the training but also 200 yuan / person, as long as the training of people to participate in half the number of outdoor activities, including the proceeds sufficient to feed any one club. It appears that Hangzhou's outdoor club had to take a variety of ways to make a profit for the club's activities.