In the abundant material wealth, people have begun to shift consumption and the pursuit of cultural spirit, with the advent of leisure time, tourism and consumption has become more widespread, the average of a spiritual and cultural consumption. According to statistics, in recent years, rapid economic development of our tourism, in 1998 China's tourism revenue 346.2 billion yuan in 2002 to grow to 553 billion expected in 2004 China's total tourism income will be more than 6000 still yuan. The rapid development of a strong tourism industry led to the downstream industries such as tourism products market, according to well-known travel site, "Ctrip" survey, 90 years since the last century, outdoor sports began in the domestic epidemic, first in Guangzhou, Beijing, Shanghai and other cities began to hot, Fujian, etc. and then to spread to the whole country, and now outdoor sports 26% annual growth rate of the tourist numbers is the fastest-growing 20 to 40 age bracket, "backpacker", they mostly urban white-collar workers, love of nature, and enjoys adventure and challenges, willing to participate in hiking and other outdoor sports, has a more substantial income and consumption has great potential.

Strong economic growth in the tourism environment, the Haeinsa Intra-regional tourism outdoor sporting goods industry, has already shown the development of exuberant vitality. "Vertical and horizontal Heaven and Earth" Outdoor tourism city, is China's first tourist outdoor theme mall, not only large-scale, and has all-weather theme restaurants, outdoor sports training base, professional Studios and other sound hardware and software package. As the first outdoor travel trade professional market, "vertical and horizontal Heaven and Earth" Travel Outdoor City will fully tap the tourist market, a market shortage of vacancies for domestic manufacturers a number of outdoor travel carefully to create a professional trading market, consumers can also be enjoy the one-stop shopping service.

Open outdoor tourist goods shop, right entrepreneurs do not have much professional requirements, as long as love to travel and likes to make friends, but also good at communication, you can open the welcoming. Open such a shop, the store request is not high, not too large in area stores. Business investment in tourism is mainly outdoor stores rent and home loans, but because of the ease of travel outdoor consumption of large, strong customer demand for multiple purchases, so the profits of outdoor tourism is relatively high. It is foreseeable that a broad market prospects and a lower entry threshold, "vertical and horizontal Heaven and Earth" city of the birth of tourism products will trigger a new round outdoor tourism property investment crisis.