May 11, Sichuan Tourism Development Group signed strategic cooperation agreement with the Province Song and Dance Theatre, the joint development of cultural tourism products, boost cultural tourism industry development in Sichuan.
It is reported that the Sichuan Tourism Development Group and the Provincial Song and Dance Theatre at the same time this year by the provincial government granted to the province's first batch of key cultural enterprises, "the flagship enterprise, the strategic cooperation agreement will open the combination of a new chapter of the Sichuan tourism enterprises and the Sichuan performing arts companies. Under the agreement, both sides will play their respective advantages in the tourism industry and cultural performing arts industry in the tourism and culture combined with innovative performing arts products, derivative product development, market cultivation promotion of cultural tourism performances, tourist performing arts product development projects and a field of in-depth cooperation.
Source: Sichuan Daily
