Recently, the Forestry Department of Sichuan Province, the Provincial Tourism Bureau and the Sichuan Province of eco-tourism Association to create a joint Sichuan tourism business cards, and about to start to introduce the project of "self-tour intercity marketing.
Xiaorong, Deputy Secretary-General of the Ecotourism Association of Sichuan Province, told reporters that the so-called "travel inter-city marketing is tailored to local self-help, self-drive, the scenic effective" source to the city's tourist group, carried out from the area (area) travel brand packaging "," self-help, car-oriented tourism product development, to direct access to the travel consumer groups 'localization', 'all media' promotion, "Trinity," the new marketing model. Sichuan Forestry Department official said, since travel inter-city marketing "will be" eco-tourism (cultural) strengthen the promotion of a destination tourist cities in the whole domain of economic development "as the theme , destination tourist cities to attract foreign tourism industry counterparts on the Road global eco-tourism (cultural) development of new ideas to improve their international competitiveness.
Series of large-scale marketing campaign this year from the "May Day" holiday, Sichuan Province, the eco-tourism international marketing focus will be placed on "self-travel inter-city marketing", and is expected to allow the whole River, the whole country, all over the world eco-tourism lovers first travel experience.
Source: Sichuan Daily
