"Love, all Sichuan series of micro-film has launched the third part. "Dream Chaser" is the theme of "Love, Sichuan - Wen River Dream" in the major network platform, aggressively, and the resurgence of the users of tourism in Sichuan .
Small volume of micro-film
Achievements Sichuan tourism marketing dream
A "Cape" the Kenting bursting with popularity, a "You Are the One" Hokkaido became popular in the Chinese tourism market, recently re-mapped 3d "Titanic" and even with the heat this year's cruise ship tourism products ... in the tourism promotion film great, and many others. However, examples of a local tourism driven by the movie had just serendipitously style unexpected effect. In 2012, micro-film popular in the world. Sichuan tourism spotted this opportunity, determined to grow the micro-film of this new art form of fashion, promotional marketing Sichuan tourism .
February 7, by the magazine of the China National Tourism planning effort to build Sichuan tourism produced micro-movie "Love in Sichuan - food articles" just premiered on the popular video site Youku, Tudou, 56 net cause users a great deal of interest. With the micro-film network hit, the film demonstrated eat goods Sichuan snacks, hot pot, Sichuan, Sichuan cuisine, as well as Kam, the width of the alley Chengdu beauty, so many friends on to Sichuan tourism is full of longing. "Love, was released in Sichuan - Panda articles, naive giant panda chon Meng turned global Internet users love to be friends called" Meng main ". Numerous chon spike users in the message of the major video sites, said "sure to go to the giant pandas in Sichuan.
Gave the industry a lot of thought to consider how to Sichuan tourism overall image of the world Sichuan Panda home, " deeply rooted in the proposition, several tourism micro-movies "eating stock" and a giant panda easily solved. Low cost, short cycle and the media for the micro-film, high as the 2012 Sichuan tourism marketing tool, and set off a wave of ratings, the more the Sichuan Tourism pocketed popular.
The statistics show, "Love in Sichuan food articles and Panda articles click rate as of the end of April more than 10 million. This means that the tourism authorities in our province accurately grasp the mode of transmission for tourism marketing in the new media age, and accurate judgment on the value of this new art form of micro-film.
"Micro-era" Sichuan tourism
Marketing action
Tourism expert Wei Xiaoan said: "rapid rise and popularity of microblogging into on behalf of, a micro time has come." How to micro-era play the maximum effectiveness of the micro-movies? The tourism authorities in our province in the careful thought and innovation.
Innovation, from the tourism image publicity and visitors to participate in interactive organic combination. The reporter learned that love, Sichuan - Gourmet Food and release when the Provincial Tourism Bureau and the China National Tourism magazine to carry out the prizes in the magazine's official microblogging forward interactive activities, set off to see Sichuan tourism micro-film to forward Sichuan tourism "boom. Government and corporate official microblogging, personal plus v Certification microblogging, grassroots microblogging micro-Bardon people scramble forward, even the high popularity of microblogging - "microblogging funny list" can not withstand the temptation of Sichuan beauty forwarding micro- Bo said, "Flying Oh, heart?" It is reported that "love," In the first month of the network hit in Sichuan - food articles, see Sichuan tourism micro-movies to Sichuan tourism activities in the major microblogging forwarded to the cumulative total of more than 20000 times, more than 800 comments.
Innovation, from the organic integration of multimedia and multi-platform. Early April to meet with the audience, "Love in Sichuan - Panda articles on the choice of inside and outside of the major video, social networking platforms on micro film first released at the same time at home and abroad. Outside, the giant panda chon not only login to the mainstream video site youtube, facebook, twitter and other well-known social networking sites - chon find a happy story, not only to allow foreign tourists willing to watch more willing to forward virtually expand the Sichuan Tourism the influence of the image. In the territory, "Love in Sichuan - Panda articles in addition to not only released in 12 domestic mainstream video sites, and more established in the first travel sites, Lotto, Phoenix, CCTV network, Youth Net and other major portals zone nominate it.
The effectiveness of tourism micro-film play, extending the continuity of the event marketing, by the high popularity in the global Internet by chon, the Provincial Tourism Bureau is at full speed the development of "love movies in Sichuan," Micro-Peripherals. The person in charge of the Provincial Tourism Bureau, said: "We're working chon theme image backpacks, each backpack has 'happiness' card. "grasping time node, the current love, in Sichuan," Micro-film crew is Choupai to commemorate the "5.12" Wenchuan earthquake, showing the global love "the Wenchuan love". The film will be released worldwide May 12.
Links -
"Love in Sichuan - food articles"
Three pairs at home and abroad couple interesting romantic love as the main line to Sichuan snacks, hot pot, food, Sichuan Opera face cultural elements as a theme, intended to highlight the delicious Sichuan, delicious Chengdu theme . The micro film of love and food unique combination into film language, and let the audience feel more intuitive Sichuan Sichuan food culture.
"Love in Sichuan - Panda articles"
Tells the story of a chon of giant pandas living in the city to find happiness. Journey to find happiness, chon Chunxi Road, the width of the alley, the Chengdu Giant Panda Base, Xinjin, Ya'an on the town, Bifengxia and other scenic places encountered all kinds of wonderful, interesting story, and ultimately find the answer to happiness ", arrived at the happy end. The film will be the theme of the wonderful journey of the giant panda Chuanchuan unique and interesting perspective and creative ideas, leading the audience to experience the unique tourism charm of the world Sichuan Panda home "experience filled with" love "in Sichuan.
"Love, Dream articles in Sichuan - Wen River
"Dream" as the theme , easy comedy about a young couple in the context of three different dynasties, is occurred due to "pass through" romantic love. The micro-film on the the Wanchun town national colors Township, Kinmen and Matsu town, Wen River greenway Wenjiang major attractions of the display, a unique and interesting perspective and creative ideas, reflecting the local culture of the ancient Shu Yufu, Equestrian culture, human endemic and travel charm of style.
Source: Sichuan Daily
