The first quarter of 2012, Sichuan tourism industry continues to remain high, steady growth, burst out of the new vigor and vitality. January to March, the province receive travel the total number of 106.8 million passengers, an increase of 24.82%, total tourism income of 75.783 billion yuan, an increase of 31.2%.
Careful study of this excellent report card, the reporter found, contributed a quarter of the tourism economy, "good start" behind the role of marketing.
Source to marketing to update the inbound product
Since last year, "Fountain marketing for many years to stay in Sichuan tourism marketing promotion to the traditional host image advertising into a new track. The beginning of this year, the province's tourism conference , the provincial government leadership to make the important instructions of the further development of inbound tourism, accelerate the pace of construction of the tourist province. "Fountain marketing" era tourism in Sichuan , Sichuan, inbound products to achieve a replacement in the first quarter of this year.
India, Singapore, Malaysia, Germany, France ... the first quarter, the Provincial Tourism Bureau leadership in conducting the seven batches of overseas publicity and promotion, and according to the preferences of local tourists, brought a new inbound tourism products. Such as the Chengdu Panda CITS Taiwan travel agency, launched the television Jiuzhaigou + the Three tourist routes, the launch of the "World Heritage Tour in Sichuan, Korea Sahara travel agents, Korean Air," and so the market reaction is very strong. The data show that in the first quarter of the province to receive inbound tourist arrivals reached 281600 people, an increase of 47.5%, tourism foreign exchange earnings of $ 105 million, an increase of 54.8%. Tourist arrivals and foreign exchange earnings over the previous two years earlier was a big increase.
Sichuan inbound tourism market potential products to market more effectively in the first quarter, the province also invited to South Korea traveling salesman to Sichuan to study the tourist routes of the three countries invited the traveling salesman Nepal study Jiuzhaigou, Huanglong and Chengdu tourism products and line lay the foundation for the next start in South Asia emerging inbound tourism market. Currently, inviting overseas traveling salesman inspection Ya'an, Xichang south silk and related matters of the Tea Horse Road Tour is in order.
Remarkable vitality of tourism marketing linkage mechanism
The first quarter, the role of the provincial tourism marketing leadership team continue to strengthen the tourism promotion and marketing to become the engine of the province's tourism and promote, build a shared platform, integration of resources, and concerted efforts.
The cooperation of the Provincial Tourism Bureau and the Agriculture Department co-hosted the "2012 Happy healthy rural tourism activities", the shine of the rural tourism in the spring of this year. Iasi highway before the opening of the Provincial Tourism Bureau and the Department of Transportation in cooperation Iasi high speed along the tourism promotion. April 29 after the opening of Iasi highway along the major counties (districts, cities) and areas (points), the number of visitors during the "51" mini vacation "blowout". 45270 people, Shimian tourists, an increase of 187%; Hanyuan tourists 37540 people, an increase of 102% the; Yingjing tourists 38942 passengers, an increase of 61%; Xichang City tourists 441300 passengers, an increase of 53.29%
The first quarter of this year, under the guidance and assistance of the Provincial Tourism Bureau, the state of the province municipalities organize festivals and tourism promotion activities 157 43 media cooperation projects in cities and states, cities and states run media 43 books and brochures published a total of 8 this. To further explore the inbound market, the province's tourism authorities actively with the aviation authorities, airlines cooperation docking coordination of routes, flights, destinations and flight issues, tap the remote inbound air transport security capacity.
Event marketing style show
The first quarter of this year, the tourism sector in our province further innovation in tourism marketing carrier, more vivid and dramatic event marketing planning. Provincial Tourism Bureau joint "China National Tourism magazine produced and put on love, in Sichuan series of tourism micro-film," Gourmet Food "," Panda "," Wen River in various popular video site launched, received as tide. The first food articles "on the line for only five days, up to 5.8 million website hits.
Sichuan tourism promotion activities throughout the 2012 annual line photo 365 paintings in the first quarter and then upsurge was set off, " Emei Mountain - Leshan Giant Buddha Cup "first Sichuan International Travel Photography Festival has taken television advertising network, paper media, the microblogging way interaction, bringing together the media attention and visitors of all ages, is a multimedia portfolio, multi-channel propaganda attempt. The travel photography exhibition, facing the whole world with Sichuan tourism element of photography, and continued to enlarge the continued benefits of marketing.
An extension of reading -
Sichuan tourism marketing on the road
Although the first quarter of tourist economy in our province has made tremendous effectiveness and encouraging results, but still there should not be ignored. Although inbound tourism numbers increase, but the province to receive inbound tourism trips accounted for the total inbound tourism small proportion, to Chuan foreign visitor arrivals accounted for 3% of the total national foreign inbound tourists. The top 10 tourist cities in the domestic market from the provincial capital city, is typical of the provincial economy ", the secondary source cities mining is not enough.
Tourism marketing, how to boost Sichuan tourism industry to develop faster and better? Reporters learned from the recently held 2012 the province's tourism marketing video work conference, the province is to explore the indirect source of marketing "marketing model. Next, the province in China's Hong Kong, Macau and Singapore, Thailand and other internationally renowned tourist destination or tourist port city to carry out promotion and marketing, not only to the local population Sichuan tourism information, to carry out the marketing of tourism products, but will also stimulate local entry tourists to Sichuan travel desires.
"Tourism in Sichuan electronic journals recently about to on-line, this is another attempt province using the latest multimedia technology to tourism marketing. Promotion of tourism in Sichuan electronic journals through video, audio, pictures, text, and other "four-dimensional one," 4d personal mobile devices, such as apples, Andrews. The media and channel marketing integration, is the province tourism marketing highlights the effectiveness of the path. The reporter learned that the Provincial Tourism Bureau has successfully rely on the Southern Metropolis Daily integration of media resources in the Pearl River Delta, launched in Sichuan's tourism image and product lines in the paper media, network, outdoor, cinema, news reports as a whole , the system planning, integration launch will achieve more with less marketing effectiveness.
The future, Sichuan tourism to bring the huge popularity of the event marketing, will be fully realized around a theme , planning an event, creating a bright spot, attracting a class of tourists, expand the first impact. CCTV is about to go to the province carried out the shooting of 30 degrees north latitude and Sichuan OK "to seize this opportunity, the province's tourism resources in a borrowed boat, leveraging force, and an occasion while on". In July of this year, the Provincial Tourism Bureau publicity, the foreign affairs department, with the help carry out the normalization of diplomatic relations the 40th anniversary of China and South Korea the 20th anniversary of the establishment of diplomatic relations between promotional activities to further open Japan and South Korea tourism market. In the second half of this year, the province will be held the first global travel network operators Summit Sichuan tourism network marketing "ground air".
Source: Sichuan Daily
