Recently, the reporter learned from the Panzhihua Municipal Bureau of Tourism since May 1 this year, the city will be in Beijing to train k117, 118 line officially opened on the behavior of a year "Sunshine Flower - Panzhihua" Tourism and Culture train. It is reported, a move designed to better establish the Panzhihua "Sunshine Flower" brand, enhance the Panzhihua city visibility and reputation, to expand into emerging source markets.
It is understood that the Tourism Bureau of Panzhihua City by train compartments, posters, seat covers, tablecloths, berth card and broadcasting, multi-channel publicity Panzhihua City tourism resources, the promotion of fine lines and products, and in the dining car the Panzhihua food pictures publicity , boosting the consumption and promotion of Panzhihua specialties. Also in the joy of sunshine Tourism Festival " during the major themes of tourism activities, Panzhihua City travel guides distributed to visitors, Panzhihua City Tourist Map and Panzhihua City, promotional materials and information to allow visitors to fully experience the Panzhihua people for their warm hospitality.
The opening of 'Panzhihua' Tourism and Culture trains, Panzhihua Tourism and Culture Exhibition Hall 'ride the Divine Land' is to build, so that the Panzhihua tourism brand through event marketing, PR spread of power and influence public opinion. "Panzhihua Municipal Bureau of Tourism Bureau The long queue of Yong said that unilateral run over 40 hours of the train, passing through five provinces and 14 cities, carrying traffic of 300 million people, and limited the scope of activities of the passengers on the train. Wonderful visual feast and the fun of the "fugue" in this case for the majority of passengers, easy to stimulate tourism enthusiasm of visitors to climb. The same time, it can break a single situation in Panzhihua City Tourist Market in Chengdu, Chongqing, Kunming, to enhance the visibility and attractiveness of the Panzhihua tourism in the northern cities of China, the overall urban image of the "Sunshine Flower" is more in-depth people. Source: China Tourism News
