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Four major strategies to achieve the modernization and internationalization of the Dujiangyan tourism

Published: April 29, 2012


Recently, Sichuan Provincial Committee and Chengdu municipal party committee secretary Huang, the new beginning of the 12th Congress of the period in Chengdu to participate in Dujiangyan delegation to discuss stressed, Dujiangyan City has rich tourism resources, to focus on promoting science and technology tours, environmental Xinglu culture Xinglu, the reform Xinglu "four major strategies to further perfect details to enhance the level of focus and accelerate the realization of the modernization and internationalization of tourism, and make due contributions for the lead in basically realizing modernization and internationalization of Chengdu in central and western regions .

Huang Hsin-chu said that the modern tourism industry to adapt to modern society, people's demand for diversified traditional inheritance, innovation and upgrading of the tourism industry, large-scale development of the later stages of industrialization.

New services, built on top of modern technology, new industry formats. "I think, Dujiangyan tourism, there is great room for improvement. "

One must focus on promoting science and technology trip. The modern tourism industry, the rapid development of robust growth, with information on the use of scientific and technological innovation, accelerate inseparable. "This is the mark the boundaries of modern tourism is different from traditional tourism, modern tourism has broad prospects for development of fundamental factors." Said Huang Hsin-chu, " Dujiangyan to think carefully about this aspect of modern science and technology, information technology applied to traditional tourism to transform and upgrade traditional tourism and the transformation of tourism development, adjusting the structure of the tourism product. "

Second, we must focus on promoting environment Xinglu. "Known as the 'smokeless industry' of tourism, eco-friendly type of green industry." Said Huang Hsin-Chu,

Green, ecological, beautiful environment is both a necessary basis for the development of tourism is also an important indicator to measure the level of tourism development. Dujiangyan is speaking, we should vigorously promote eco-tourism, green tourism, and improve service standards and management standards, and adhere to people-oriented, perfect details, and improve the level of visitors to tourism in Dujiangyan , can truly appreciate a comfort.

Third, we must focus on promoting culture Xinglu. Culture, tourism, tourist without a soul. Should be static resources into dynamic attractions, the word "culture" make an effort to identify a breakthrough. Huang Hsin-chu, Dujiangyan "worship water Dujiangyan Qingcheng Mountain "tourism slogan and asked , very accurate positioning; but how to worship water, and asked how, have to step up research on tourism products through the activities of the carrier to make them not only increase revenue

Benefits, but also started the brand. Meanwhile, the tourism industry needs to transformation and upgrading of cultural and creative, historical and cultural connotation of the To deposition into a vibrant tourism and cultural products, to provide for people with intellectual, artistic and interesting tourism products.

Fourth, we should focus on promoting reform Xinglu. Huang Xin said: " Dujiangyan Dujiangyan city of Dujiangyan , is in Chengdu, Sichuan Province, Dujiangyan , especially in the integration pattern of economic globalization, tourism, is the world's Dujiangyan . "To conform with the trend of reform and tourism marketing planning, the effective combination of the tourism product line, focus on cultivating a tourism industry cluster, the reform of tourism enterprises are small, weak, poor, scattered, and the status, effective from the amount of expansion into the scale, quality and efficiency of synchronization, better play to the tourism industry The multiplier effect of enriching the efficacy and leading role. Source: China Tourism News

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