Township off his door Mianzhou everywhere in spring
March 17, the early spring chill receded. County Ju water, step on the bridge along with the excitement of the opening of the of Mianyang first Rural Tourism Festival.
The activities of the step on the bridge for three days, attracted more than 30 million visitors. Authentic folk and classic folk performances County the Ju water step on the bridge tourism revenues of over 10 million yuan. Step on the bridge will be bursting with popularity, but also the territory of County farmhouse of more than 50 business in full swing, a reflection of the advantages of the Mianyang rural tourism industry charming radiation.
Mianyang disaster recovery and reconstruction, the strong rise of rural tourism, as the opening of the potential for stocks in the the Mianyang third industry, the first Rural Tourism Cultural Festival, marking the rural tourism has become an important element of the Mianyang Tourism restructuring and upgrading.
Pole, as a new bright spot and growth of the Mianyang Tourism Rural Tourism service "rural" and a new socialist countryside construction of the new practice has become a catalyst for disaster recovery and reconstruction to promote rural economic restructuring, and benefiting and enriching the people.
Flourishing is the spring -
Out of the marketing stereotypes
Communist China Mianyang City, the Sixth Congress clearly stated: "the disaster nice new home development and revitalization of the first to achieve well-being of urban and rural residents increased dramatically" Fuller the Mianyang blueprint. The position is already determined, then grasp the course the wind and waves of courage. Mianyang, policy makers, the spring of 2012 March, the first Rural Tourism Cultural Festival, showing the leapfrog development of disaster recovery and reconstruction after the Mianyang Tourism. "We hope that all sides of the visitors to experience the customs of Mianyang, taste we Mianyang farm food." Launching ceremony, the vice mayor of Mianyang City, Li Yalian issued a warm invitation, Mianyang, rural tourism is ushered in a flourish in the spring.
In the spring of 2012, the warm spring season, the Mianyang Tourism economic development, rural tourism activities endless flourishing. Ping Wu, Baima Tibetan Song and Shoton as a Tibetan 8 holiday activities become the highlight of Mianyang cultural tourism; in Beichuan, Gina Qiang, stone benches Qiang, Zhuozhuo Qiang and other group of new tourist villages flowers are brilliant, ethnic customs and one group after another from afar tourists away; in the County, in Jiangyou in Fucheng Village Township, Walled about immortals ...... Mianyang, everywhere from the periphery cities and counties across the province, and even further afield visitors flowers outing. Mianyang City Tourism Bureau official said, the future, the scale of of Mianyang rural tourism will be more robust, more upgrade grade, content is more plump.
Rural tourism development in full swing, how to make cohesion produce greater energy efficiency, the first Rural Tourism Cultural Festival has become a "lead" to ignite the rural tourism industry, economy, the release of greater vitality. , Mianyang create two key rural tourism industry with further extension of the tension of the Mianyang rural tourism brand. It is understood that, relying on the cotton river channel (Mianyang - jiangyou,) and Liaoning Avenue (Mianyang - County), two along the road and the surrounding rural tourism resources, the Mianyang pick out a number of great strength and scale of rural tourism enterprises to cultivate. Crack, leveraging the tourism, leisure, dining, entertainment is one of the comprehensive gathering of rural tourism, rural tourism industry in Mianyang modernization and leisure functions will be more plump three-dimensional, Mianyang also will gradually cultivate the unique rural tourism brand.
Fujiang riverside Spring comes early -
Industry to embark on new journey
Chinese Spring community · Ju water, step on the bridge activities, the Beichuan third magnolia flower festival, of Yanting Lei ancestral hometown of a series of activities, sinus Chui Hill March 3rd temple ... the first the Mianyang village of Tourism and Culture Festival "menu" is really rich.
Behind the flourishing of the mobility of the Mianyang Tourism integration of resources, Mianyang Tourism innovative marketing, competitiveness. The Rural Tourism Cultural Festival, led by the Mianyang municipal government, urban counties linkage brings together nine local cities and counties introduced different styles, bright scene of tourism activities. Praise from tourism businesses and people in all the scenic spots : the first series from Mianyang Rural Tourism Cultural Festival with a theme activities, Mianyang, Fuller tourism brand enjoys popular support. Kudos from industry experts: the first the Mianyang Rural Tourism and Culture Festival to establish government-led sector joint, upper and lower linkage, various forms of sustained tourism promotion mechanism.
The data show that the Qingming holiday, organized by the the Mianyang first Rural Tourism Cultural Festival tourists 32 million people, 89 million yuan of tourism revenue, the reception number and tourism revenue grew 3 percent. Up to now, the first Rural Tourism Cultural Festival to attract visitors to more than 1.2 million people, suction gold amounting to billions.
Behind the figures, reflecting the change of the of Mianyang rural tourism development path. Administrative department of the service transformation, so that people see the of Mianyang rural tourism industry structure changed; hard put into degenerating and soft services to keep up "strategy, let people see the change of Mianyang, rural tourism economic potential; dig Festivals the charm of the economy, let people see the source of the change of the Mianyang rural tourism market.
On the stage of the Rural Tourism Cultural Festival in the first Mianyang, Mianyang Tourism Bureau and tourism enterprises staged a perfect "doubles" with the brand and market effectiveness. Both coaches, but also an athlete - well-known tourist Xie Yuan Lu, Mianyang Tourism Bureau "double identity" draw the line properly. In order to mobilize the enthusiasm and creativity of local tourism enterprises, the Mianyang Tourism Bureau categories developed for the local tourism enterprises preferential policies. The same time, the Mianyang Tourism Bureau for the area to find quality partners: for example, in Chongqing, Mianyang Tourism Bureau with a local well-known travel agencies to reach the scenic spot ticket replacement publicity fee agreement.
Chengdu subway, light rail in Chongqing, Xi'an travel stores - the weather has not been warming, show odd Mianyang City, Shu Han cultural beauty of the image of all the hype; followed by the King Valley, seven mountain ape strong landing hole, Beichuan earthquake ruins tour, Qiang style experience tour Mianyang leading scenic spots and fine lines. Lead to do the marketing, urban brand image through the Mianyang Tourism Bureau, local tourism enterprises to follow up on product marketing to open up the market - the government and enterprises, "1 +1> 2".
Source: Sichuan Daily
