- Expert on-site Q & A Pick
Forum the same day, a new concept and new concepts, a new plan and new vision, an implementation path and experience insight to attract the venue inside and outside eyes.
t10 member of a very strong lineup, including Zhang Guangrui, Greater London Authority, London, 2012 creative person in charge of Cheney Lime Na, director of the Chinese Academy of Social Sciences, Tourism Research Center, Peking University Tourism Research and Planning and director of the Center, Wu Bihu, Chengdu Culture & Tourism Group chairman Yin Jianhua Woody Siegel, president of the United Kingdom Jade Art Group, the creative industries, Kevin Taylor, a professor at the University of Leeds, Frank Wilson, president of the British event international, Yunnan Expo Tourism Holding Group Chairman Wang Chong, Pacific Asia Travel Association (pata) CEO of the Special Adviser Zhangke De, Prachuab scholar Wei Minglun. Composition of the hottest think tank modernization and internationalization of Chengdu tourism development.
Continued in the afternoon the scene of the interactive sessions, auditorium and guest seats collision point of view, mental agitation. Experts from their professional point of view, this "swordfight" ideas, focus on the interaction between the cultural industries and tourism industry, Chengdu has learned over the world cultural tourism to promote the valuable experience in the city international road construction.
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Urban cultural tourism how to speed up international marketing
China's cultural industry development to the present, with particular emphasis on the local characteristics. Therefore, the international marketing of our city's cultural tourism to achieve good results, the most important thing is to take the cultural and natural inner inextricably linked plainly, clearly the story of the cultural and natural complementary.
Zhang Guangrui Chinese Academy of Social Sciences, Director of the Tourism Research Center
Chengdu Culture & Tourism Group was formally established in 2007, the international marketing of the Chengdu Culture and Tourism is in the shape of the transition from resources to promote the image of the stage.
In recent years, we focus on the people of the city, environmental, cultural and ecological value, rich in culture and vitality to the global promotion of urban life, as well as the modern city spirit. We have determined to promote the goals, lifestyle and cultural experience as the leading "fast cities, slow life", "Chengdu leisure lifestyle.
Away from the traditional promotion model, we establish a global Chengdu Travel Experience stores, and implementation of resident marketing. At the same time to carry out a full range of international cooperation in tourism and to establish channels of cooperation covering a wide range of travel services industry chain-oriented, and has established a strategic cooperative relationship with more than 10 international travel organizations. At present, we also strongly enhance the international marketing of the level of information in North America in cooperation with the USA High Performance Media Group, won the favor of the market.
Yin Jianhua Chengdu Culture & Tourism Group Chairman
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How to grasp the direction of development of cultural tourism, promote the development of the city's international
Over the years, there are some errors in the cultural tourism product development. Several parts of the culture simply as a cultural performance in some areas one-sided prominence to minority cultures. In some areas too much emphasis on history and culture, lack of use of contemporary culture. In the development of cultural tourism, over-commercialization of the signs have emerged, including a hot moment "inscription".
Development of tourism and culture, from the easiest place to start, start from the most long-lasting things. We may wish to consider the development of Chinese culture to learn the language and understanding of cultural tourism development strategy. Chengdu during the Spring Festival every year planning the implementation of the "taste of China Chengdu, large-scale cultural tourism is doing very well. We can also develop a national strategy to reshape the "Made in China" at the national and the international community, the brand and image of "Made in China" and "Chinese culture".
Zhang Guangrui Chinese Academy of Social Sciences, Director of the Tourism Research Center
When an area of internationalization in line with the best attributes of all sustainable development, that it is the city or region to preach to the world the best capital. This in turn enables the cities, provinces and even nations a sense of pride. It rekindled the people's ethnic, historical, and cultural pride. If we are to properly manage and control the process of internationalization is indeed able to accelerate regional development.
Zhangke De Pacific Asia Travel Association (pata), CEO of the Special Adviser
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Cultural and creative ways to incorporate internationalization and modernization of the tourism industry, promote Chengdu tourism
Extend the tourist town of neo-classical historical and cultural context: the birthplace of the farmhouse into international rural holiday destination.
Real stage of the planning and design is a concept I have lots of history landscape representation and cultural experience. Planning and design must respect the site characteristics and context continuation, protection and utilization of the ruins of space. Properly handle the modern tourist's dream destination paradox, that is both modern and traditional seamless blend, and ultimately provide consumers with a homeland lifestyle.
Wu Bihu of Tourism Research, Peking University and planning director of the Center
The culture is diverse, a city want a number of scenic or cultural units such as organic, joint, it is necessary in a city theme and a theme of the story , give the visitors a series of experiential content. This requires that the value of our culture to rise to a new height.
Chengdu people the true way of life, but also the whole world want to experience a slow way of life, which makes Chengdu becomes unique. Build international Chengdu must maintain the original features.
Zhangke De Pacific Asia Travel Association (pata), CEO of the Special Adviser
In Chengdu, foreign travelers want to experience from the national art, urban art, which involves many aspects of life such as language, values, and so on.
In my opinion, a traveler at a particular time and space travel is to get an opportunity to become part of the local culture. Therefore, the key to the development of Chengdu Culture and Tourism is not "look", but "experience".
Kevin Taylor, University of Leeds professor of creative industries
Source: Sichuan Daily
