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Thanksgiving marketing, Mianyang open Shandong travel market door

Published: April 19, 2012


April 13, 2012 China Domestic Travel Fair opened in Qingdao. 14, this trip the intersection of the main venue, located in the Qingdao International Convention and Exhibition Center, Mianyang exhibition full of people. Holding just received to visit relatives in Mianyang tourist passport, Huang Lin Lu, Qingdao citizens told reporters: "When my husband took part in the post-disaster reconstruction of Mianyang year '51 'intention to a person there to see it."

Shandong Province of Beichuan County, Mianyang City, aided provinces counterparts aided the two peoples have forged a profound friendship. The reporter learned that, three years later, in order to invite the people of Shandong to Mianyang look at the Travel Fair, Mianyang Municipal Bureau of Tourism specifically to Shandong tourists launched a "tourist passport" preferential policies. Mianyang distinctive tourist attractions "passport", by virtue of the "passport" to these attractions can enjoy about 50% off the ticket price.

Exhibition site, Shandong visitors to this this little "passport" filled with a boundless enthusiasm for the scene, not only a reflection of the friendship between the people of Mianyang and Shandong, and also reflects the success of the tourism Mianyang "Thanksgiving marketing".

Invite Shandong relatives go back home

Turning to the highlights of this travel fair, from across the country a lot of traveling salesman, media and Shandong tourists most respected "New Beichuan, new homes, new tourism Thanksgiving exhibition. Reporters on the scene saw the exhibition by the "eternal Beichuan," funded by the love of the three parts of the new homes, new tourism, the main display before the earthquake beautiful Beichuan earthquake relief, reconstruction theme , the new Beichuan the Ba Naqia, Gina Qiang, new homes, West, King Valley and other new industries, tourism and Mianyang City tourism resources.

Depicting vivid picture with the Mianyang pavilion site in Beichuan Qiang embroidery bitch live interpretation of the embroidery, and a deep longing for their own reconstruction of the city is full of Shandong tourists. With reconstruction so that the flesh and blood the feelings of the people of Shandong travel to Mianyang. "He Yiyu, the Secretary of Mianyang Tourism Bureau, told reporters, Mianyang Tourism is grateful marketing" mode, open the door to the market in Shandong, Shandong loved ones home to see to see.

In fact, the Mianyang, the invitation as early as last issued in Shandong tourists. 2011 Sichuan International Cultural Tourism Festival in April last year, Mianyang for the first time shouted the slogan: "3 years, Mianyang hope you go back home." Early in the event marketing charm. In June last year, the Mianyang Tourism Marketing heating up again, "thanksgiving tour to 4 cities in Shandong, Weihai, Weifang, Laiwu, Jinan, dig out more potential tourists from Shandong.

The domestic travel fair, Mianyang, a series of activities through the Thanksgiving exhibition and promotion of new tourism products, to enlarge the influence of "thanksgiving marketing in the industry; through the" tourist passport "and other preferential policies, continuation of" thanksgiving marketing in the tourist effectiveness in the hope that this year, more Shandong relatives to travel to Mianyang, to witness the miracle of the post-disaster restoration and reconstruction, and from the tragic to heroic history of changes, to experience the ecological landscape and Tibetan and Qiang charm.

Closer tourism cooperation with Qingdao

"I am the best image of the Mianyang Tourism spokesman." Is always introduced to her friends since back to Shandong, Qingdao vice mayor of XU Zhen Creek Mianyang delicious, and fun. More than three years ago, XU Zhen River as Shandong reconstruction of Beichuan, one travels to the beautiful landscape of Mianyang. Today, XU Zhen Creek is committed to strengthening cooperation in tourism in Qingdao, Mianyang. Thanksgiving marketing "on the tourism industry for more cooperation in Mianyang Qingdao. The travel pay at the Qingdao Municipal Bureau of Tourism, Mianyang Tourism Bureau, the Beichuan county government signed a tourism cooperation agreement. Agreement, the three parties will be in the development of tourism, tourism projects and other aspects of cooperation. Formulate preferential policies to actively guide and encourage other investors in the joint development of tourism resources, construction, tourism projects. Start tourism promotion policy of reciprocity, to encourage travel agents to send each source, and so on. The reporter learned that, at present, the Mianyang Tourism Bureau is actively seeking the opening of Qingdao, Mianyang direct flights.

Shandong has always been the province and an important tourist source, how to get the Shandong relatives feel the Mianyang disaster restoration and reconstruction of infinite charm? The domestic travel pay at the Beichuan introduced four new high-quality tourist routes. It is understood that the four routes linked the new county seat of Beichuan, King Valley, look for Longshan, Sylvester, Bana Qia, the ruins of the old county, nine Huang Shan, Gina Qiang and other scenic spots, will not only allow visitors to feel the Beichuan The sharp contrast of the old county, but also experience Qiang original eco-style and enjoy the beautiful scenery of Keung Shan. Qingdao travel agents have said that the red Science and Industry camp activities and travel to Mianyang disaster new Mianyang, the new Beichuan, new tourist visits will be carried out in the near future the organization.

Source: Sichuan Daily

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