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The Mianzhu play "private pictures" brand to create the characteristic New Year Village

Published: April 10, 2012

Originated in the Northern Song Dynasty, flourished in the Ming Dynasty, flourished in the Qing Dynasty Deyang, Mianzhu New Year, also known as Mianzhu woodblock New Year pictures, one of China's four major New Year, known as the "Sichuan Sambo", "in Mianzhu Ruin" reputation. In 2006, Mianzhu New Year is listed as national intangible cultural heritage, in 2011 the State Council and China National Tourism Administration specially authorized the New Year Village in Mianzhu City for the national "4a" class tourist scenic spot. In recent years, Mianzhu give full play to the civil New Year, "the brand, to cultivate and develop the New Year industry will both construction to be a descendant of a New Year nurture development of the New Year industry to lead the masses' income rich base, but also build a full of cultural connotations and folk customs of the Museum of Art.

Recently, Sichuan Miles reporter walked into a village in Deyang, Mianzhu piety of the town, the road on both sides of the golden rape emit a brilliant light, along the rows of gray tiles, white walls, red lacquer of western Sichuan style houses, and other villages the same as depicting "Shuangshi Naochun" Lucky Boy "," Samsung is high, such as New Year is depicted in white on the wall, as if being in a city full of cultural connotations and folk customs of the Museum of Art, where area of ​​8.5 square kilometers, well known for the Village of New Year. Walked into a New Year Square, Sister Ma is creative New Year. "I am a teenager, embroidery, embroidery for 17 years has been more loving New Year, lost ground after the New Year is my main occupation I like the paintings of such medium-sized down year embroidered 10 a month income of one thousand yuan, much easier than working out to be. "Sister Ma told reporters.

This reporter has learned, such as the Sister Ma rely on the creation of New Year in the village nearest the employment of a few New Year industry became driven by the employment of local villagers and tourism economic development of another industry.

"5.12" after the devastating earthquake of great assistance in Suzhou City, Mianzhu combination Suzhou Taohuawu New Year experience in marketing success, as well as building a new socialist countryside concept, give full play to the civil New Year, "the brand, to cultivate and develop the New Year Industry .



New Year finished

New Year in the village has been formed in the including Tao edition paintings, three tempera Square, Jin Yi Tang more than 30 "front shop, back yard" Year Workshop, to absorb a thousand professional engaged in the New Year production, sales, development, embroidery New Year pictures, pottery New Year edition, hand-painted New Year folding fan, hand-painted New Year tickets New Year variety of over 100. New Year production from the initial annual production capacity of 3000-4000 rate increased to more than 30000 last year, the New Year products sold throughout the country, but also exported to the United States, France, Britain, Japan and more than 50 countries and regions. Now here is the famous cultural attractions of the Mianzhu rural tourism, domestic and foreign tourists last year, more than 60000 people, New Year series products sales income of 30 million yuan, the New Year of employees per capita annual income of 10000 yuan.

In Mianzhu New Year draw nearly 30 years, now Mianzhu New Year Pictures Museum Hu Guangkui expected Mianzhu New Year series products sales income will reach 80 million this year, said Hu Guangkui, Mianzhu New Year industry bigger and stronger, in personnel training will continue to work on.

"We go out, contact with the Central Academy of Fine Arts, and production businesses with potential employees, design, planning has the potential to employees sent out to train, go to the university to accept the cultivation of modern art, because not only is the concept of shape and color The first is the concept of things, New Year Development is certainly more important contemporary New Year, a lot of artwork are the traditional, the traditional have a certain market, it can not lose something, but to fit something new, for example, every day when you eat can eat a little New Year's thing, decorative Can the New Year things, such as lamps, curtains, tablecloths, wall covering and so on. "Hu Guangkui told reporters, the New Year as a cultural symbols into life, which, so the industry can be bigger. Source: Sichuan News Network

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