Editor's note the Prachuab cultural heritage is rich, thriving cultural industries. Ran into the essay from the reform potential, Sichuan cultural industries after ice-breaking journey embarked on a rapid development path. March 31, the culture industry in Sichuan Province Development Conference will be held in Chengdu. On this occasion, the road to glory the comb Sichuan cultural industries through more than 10 years demonstrate the outstanding results achieved by the Sichuan cultural industries. This special panoramic reported from a large group with a large industrial, cultural industries gathered in the development of large projects, and promote the development point of view, inventory Sichuan cultural industry's achievements, and Ways of Development, and to enlighten future sound and rapid development of the road.
January 9th, the 25th Beijing Book the Beijing China International Exhibition Center grand opening, Winshare publication Media Corporation's publications bloom. Among them, Sichuan Literature and Art Publishing House signing of the 2011 Nobel Prize winner Bertrand Strom Complete Poems (Chinese version), to win a sensational effect. Bertrand Strom 60 new work, published in China for the first time.
For the Wenxuan is proud of is not just a temporary issue. As of the end of 2011, its total assets reached 7.76 billion yuan, an increase of 210% compared with 2006, the comprehensive strength among the forefront of the industry.
Large groups with large industry, casting the "flagship" of cultural industries, Sichuan cultural industry practice with an ambitious vision. Sichuan Daily Newspaper Group, Sichuan Radio and TV, Chengdu Culture & Tourism Group's flagship cultural group in the background of cultural development and prosperity and play a competitive agglomeration advantages of resources and build a complete industrial chain, led the Sichuan cultural industries out of Sichuan, the layout of the country .
a
Large group to restructure the advantages of resources, and greatly enhance competitive
Investment of nearly 60 million yuan Mindanao film · 1958 film City, Mindanao Film Group generous after the reorganization. In July 2010, the provincial film resources strategic restructuring of the provincial film company, Mindanao Film Studio, Emei Film channel for the Mindanao Film Group, the initial build up production, distribution, broadcast, showing the integration of the film industry chain. When the end of the year, the Mindanao shadow of silence for many years due to participation in investment in commercial blockbusters "Let the bullets fly," and return to the vision of the audience; in 2011, invested by the Emei Film Group's martial arts epic "Takefu" premiere in Chengdu, released three days, the National The box office of more than 20 million yuan.
Tasted the reorganization of the advantages of resources to enhance the competitiveness of the sweetness of Wenxuan. 2010, Sichuan Publishing Group, published in 15 units as a whole to enter Wenxuan domestic publishing industry is currently the only one market means local publication, issue the case of the Group's business integration of resources. After the reorganization, Wenxuan publication distribution enterprises into production of publications, sales and multi-cultural business in one of the cultural business entity, industry, business model to build content + channels + platform. Sichuan Xinhua Publishing Group in 2010 and released in 2011 by the General Administration of Press and Publication, National Press and Publication Industry Analysis Report, "the overall economies of scale for two consecutive years ranked first in the National Distribution Group, Wenxuan is the main indicators contributors .
b
Capital aggregation to lead the industry to grow epitaxial extension
Expand cultural extension of the cultural advantage of links to resources related industries, a new philosophy of development of culture industry in Sichuan.
In March 2007, Chengdu Culture & Tourism Group and develop tourism in accordance with the Chengdu municipal government, the formation of large industries, the formation of a large group, "the idea is to deepen the reform of the cultural tourism system to enhance the management level and the competitive strength of the Chengdu Cultural Tourism Industry to promote the development of cultural tourism industry and the formation. In just three years, its total asset size increased from 100 million yuan to 10 billion yuan, under the jurisdiction of 16 wholly owned or controlled, the shares of a subsidiary, Chengdu Cultural Tourism investment and financing platform, marketing platform and a major cultural tourism project operating platform, and has become the leading enterprises of Chengdu in western China set culture, tourism, sports industry development.
Capital aggregation to bring the industry to grow, while the industry to grow, making the extension of cultural industries extension of touch in many fields of tourism and sports.
Back in 2004, the Sichuan Daily Newspaper Group insight into the market risk of a single newspaper. Proactive strategy for the development of major industries accumulation of resources cohesion and strong cash flow, follow the "positive sound cost-effective, progressive principle", according to "play to their inherent advantages, an extension of the newspaper industry in the direction of the chain" break the boundary of industry, the introduction of social capital, seeking new space for development, to ensure that state-owned assets. In June 2006, the newspaper group Sichuan Jian Chuan Group joint venture the Sichuan anrenzhen husband Museum and Cultural Development Corporation, 14 husband Museum is located in Dayi County anrenzhen, developed by the Sichuan newspaper Holdings. In 2007, Sichuan newspaper group equity investment in Chengdu Performing Arts Group Co., Ltd., Sichuan Province Stadium fight has stylistic features of the modern multi-functional venues. Venues of completion of conversion, then the introduction of various types of high-quality projects from home and abroad 20 performances in 33 games.
c
The out Kuimen world wide
December 26, 2011, the Winshare Publishing Media Co., Ltd. started in Beijing, a high-profile issue of chain convenience cultural projects ", and put their own extend into place from readers recently. Plans to promote the speed is 2012 convenience projects covering Chengdu, 3000 School of Home Economics ultra-books business area in the country built in three years, the number of service outlets in five years to reach 10 000, covering the whole country more than 80 percent of large and medium-sized cities.
The layout of the country, is the the Sichuan flagship cultural development of the Group's vision and direction. To increase capital investment and operation of the pace at the same time, the Chengdu Culture & Tourism to look into further afield to begin the distribution of the overseas long-term planning. At present, Chengdu Culture & Tourism in cooperation with Disney, Ctrip, to carry out overseas marketing. The end of 2010, the Chengdu tourism operations center in Hong Kong in Hong Kong as a bridgehead of the Chengdu tourism to the world, the presence of specialized personnel to carry out the Chengdu tourism marketing and investment in the local . In the next two or three years, Chengdu Culture & Tourism in Japan, Korea, the United Kingdom, France, the United States have set up operations experience center, to further improve the visibility of Chengdu and the Sichuan Tourism to promote Chengdu as an international tourist destination, the city's development process. Source: Sichuan Daily
