Last weekend, the spring warm sun shines the whole River visitors hold back bad fall trips to find the flowers place.
Into the elegant high-speed on both sides, billboards Xinjin Azalea Festival just passed, Dan Xianghu Tulip Festival advertising greeted by ...... from the Provincial Tourism Bureau statistics show that across the province will be held in this spring and flowers related activity 108. Only the Chengdu TaoHuaJie the main venue and the venue, located in the east and west of the Longquan Mountain.
Although the theme of the 108 flowers activities including cultural tourism, rural tourism, the outskirts of tourism ignite the enthusiasm of visitors to flowers at the same time, the reporter can not help but ask: seemingly prosperous spend economy, "a flash in the pan, or can to go further?
Whispering people dispersed
Geometry of integrated tourism benefits?
The diversity of the ecological resources of the province can enjoy the flower of many. According to statistics, the province this year there are peach, pear, rape, camellias and other 15 kinds of flowers theme activities. With the weather warming, the province most of the city state flowers in full bloom, the flowers growing number doubled. However, when the tourists are busy to watch the same time, the industry is staring at a comprehensive tourism benefits.
March 23, Hanyuan Pear Festival, mu white pear bloom, and really let the tourists happy. However, the Hanyuan the nine Xiang town Nongjiale, boss Zhao Guifen but smile not as good as the tourists happy, she told reporters: "Pear Festival last year, a monthly income of 10000 yuan multi-point." In 2007, nine-hsiang, Hanyuan town began organized pear Festival. Disaster recovery and reconstruction, the local government invested heavily to build a nine-hsiang town as a whole, planning out their houses pear into pieces, garlic fragrance of the beautiful scenery. However, due to traffic restrictions, to reward nine Xiang, pear the locals. Coupled with local farmhouse development is not mature, and can only eat, drink tea, and some can only trafficking fried potatoes and beverages, accommodation, unable to retain visitors. No tourism products for the target market, how can the high-yield?
Star finale of the grand party heavily in government-sponsored advertising campaign and invited to visit ... these have been mature Flower Festival abandoned the tactic, but the same trick on the area of the province this year, "Flower of the economy" has just started a replay. However, consuming enormous human and financial resources of the Flower Festival, the benefits to the local population is not large.
"Government Office" to "market do"
Rural tourism charm show
March 25, Chengdu's largest flower festival - the opening of the 26th China Chengdu International Peach Blossom Festival. The statistics show that day, more than 50 million visitors to the Longquan, hikers in the spring sunshine tours peach. The Tianfu Spring Country Music Festival, Peach Taijiquan (sword, fan) performance, the fourth Peach Love Song Festival, Chinese traditional wedding show and French European wedding show, blind date the General Assembly ... the current activities of the Peach Blossom Festival, the "menu" really shocked people: the government may invest much money? However, the reporter learned that Longquanyi District Government through the "hands-off policy on the Peach Blossom Festival, relying on" hard investment waning soft services to keep up with the strategy, more enterprises play a leading role in the fertile soil of rural tourism, brand and market Dual-effective.
From the government-run to the market to do, Chengdu TaoHuaJie walked nearly 20 years of history. Mianyang, the first Rural Tourism Festival is the transformation of government services, more in-depth mining of the charm of the rural tourism economy. Although the first Rural Tourism Festival, but various scenic spots in Mianyang have launched a distinctive activities. Tourism enterprises the enthusiasm and creativity come from? It is reported that the Mianyang Tourism Bureau categories developed for the local tourism enterprises preferential policies. The same time, the Mianyang Tourism Bureau for the area to find quality partners, such as in Chongqing, Mianyang Tourism Bureau and a local well-known travel agencies reached a scenic spot ticket replacement publicity fee agreement.
Magnolia flower, peach, rape, azaleas ... tourists feel, Mianyang's spring flowers, especially this year. In fact, this is the role of innovative approach to marketing by the Mianyang Tourism Bureau. Flower Festival from government-run to the market to do this year, the Mianyang, the first Rural Tourism Festival, led by the local Tourism Bureau to do a number of scenic spots of the image advertising, Yuanwang Dong, Mountain, King Valley and other immediate follow-up of product marketing - Government and enterprises, "1 +1", the result of greater than 2. Tourism experts said, the Mianyang Rural Tourism Festival will enter a virtuous circle.
Let bloom for longer some
So that greater economic benefits of the "flower"
"Spend" the economy is to go further, the formation of industry, the need for new ideas. Year, the province launched a new Minjiang spring tour by car line, the whole trip can not only enjoy the ups and downs of the Minjiang River cross-strait pink Li Bai cauliflower yellow, more profound sense of the humanities stream rhyme. Order to allow this route to become the province flowers traveling by car boutique, along the way public service supporting the upgrading.
This year, the province introduced the theme of as many as 15 types of flowers section, do the article naturally a lot of overtones that can be played more. Beichuan, the country's largest magnolia flower forest drug Wang Gujing District put the focus from the "real flowers" transferred to "fake flowers": magnolia flower this year's festival, held in King Valley, the first magnolia flower excellent photography exhibition and Subscription exhibition auctions will of the famous painter He Jun magnolia exhibition, magnolia flower, magnolia flower painting culture seminar activities, further tap the potential economic value of the magnolia flower.
As the province's most mature one of the Flower Festival, Longquan International Peach Blossom Festival this year became the springboard for the development of other industries in Longquan. March 27, an occasion to the Peach Blossom Festival, Longquan held Tianfu New Area International Automobile City Merchants investment seminars and project signing ceremony started with the major projects of the International Automobile City and completion of the commissioning ceremony.
Source: Sichuan Daily
