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The Pixian: "old" travel standardized "breakout" success

Published: March 29, 2012


The last few days of warm sunshine, many Chengdu people flock to the the Pixian agricultural village outing flowers.

From the initial dominant, to the "Village Tour" rookie to catch up, and then successfully created the only farm tourism service industry standardization of pilot projects - the course of development of the the Pixian agricultural village can be used as a farmhouse birthplace "v" font to summarize. Asked is what magic weapon the agricultural village of the "escape"? Local farmhouse bosses, thanks to the creation of tourism standardization.

Farmhouse birthplace to build a new standard

Today the farmhouse market warlords rise up in the Sam Shing Huaxiang, Longquan Peach hometown of ring relies on "enemies", how to polish the farmhouse, the birthplace of this piece of gold? In May 2009, the agricultural village as the only farm in the Hospitality Industry Standardization pilot project. In accordance with the standards of the division level and evaluation of the quality of tourist attractions, the agricultural village to start a the 4a scenic expansion, the new visitor center and other public supporting tourism facilities so that visitors can enjoy the weekend at a farmhouse leisure standardized service.

The hardware upgrade is naturally important, but tourism standardization of software can not be ignored. Through innovative farm Hospitality Industry standard system, the agricultural village tourism management level has improved, and the "old" has a new vitality.

Around the farm tourism to eat, live, six aspects of transportation, travel, shopping, entertainment, agricultural village in more than two years to develop a "farm tourism service standards", Sichuan Province, local standards, including general principles, catering services, accommodation 7 standard of services, transportation services, tourism services, shopping services, while developing enterprise service standards to reflect the local characteristics of farm tourism 50 to national standards, industry standards as the main local standards for the supplement, which covers scenic construction many aspects of the scenic area management, environmental protection, quality of service, product quality, safety, security, health requirements, service standardization system involving a total of over 110 relevant standards. The end of 2011, the success of the nation's first agricultural village farmhouse fire kindled by tourism standardization pilot acceptance.

Tourism Standardization, from a village to a county

With the province started the "Tourism Standards Plan of Action", the Pixian tourism standardization construction will also hit novelty. Effective in promoting the perfect travel services, fostering the growth of the tourism pillar industries, the province this year launched a comprehensive tourism county (city, district) to create work. Pixian Wen trip integration "through industry interaction leading tourism projects more features through cluster development and striving for national tourism standardization demonstration counties.

Quite proud of the agricultural village, farm Hospitality Industry standard system, filled the blank of our country farmhouse standardized management of local standards, farm tourism services have rules, Zhang Ke Yi, to ensure the farm quality of tourism services. This year, the agricultural village will increase Assurance by the implementation of the 7 local standards in the "farm tourism service standards", to speed up the creation of the work of the county-star hotel. At the same time, start the Pixian "Healthy Green Road," standardized management model.

Source: Sichuan Daily

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