To establish a travel agency as a leader to promote the image of the source organization, resource integration mechanism -
Journalists held from March 20 Dujiangyan City, Chengdu Tourism Association travel agency branch marketing cooperative association, exchange meeting was informed that the Dujiangyan City, will be introduced giving the tourists a fresh high-quality tourist attractions and tourism products and over 20 quality tourist routes. Faster in order to go more stable on the road towards an international tourist city, Dujiangyan City to travel agents an olive branch to open the all-round cooperation with the travel agency industry.
It is reported that, starting this year, Dujiangyan City, will highlight the "worship of water Dujiangyan , "asked the Qingcheng Mountain "," Happy Dragon valley, leisurely Tianfu source of four major themes , the main Guanxian ancient city, "Yulei days House ", the national holiday area of Mount Qingcheng and the Longchi - Hongkou mountain sports tourism area. Which, Qingcheng Mountain National Tourism Resort will be the formal launch of the "night Qingcheng Mountain Lake on the city, "tourism project in May this year , Tao Yun Qingcheng "performance theater, visitor center and other projects will be completed by the end of June next year, Pleasant Ridge JJ five-star hotel will be put into use.
This year, Dujiangyan City, will launch a new cultural tourism products, the majority of tourists are familiar with theatrical performances Tao Xie Dujiangyan in April of this year will be more perfect posture presents; June, large-scale multimedia dream play "Cosmic Voyage" will be began in the performances. The reporter learned that, Dujiangyan City, a project has been built Panda Valley and first settled in the six pandas. Before the end of June this year, the city will be fully built the Chengdu Giant Panda released into the wild and the Wolong Giant Panda CDC, and series of peripheral tourism projects to build in order to care about the giant panda, caring nature as the theme of cultural and educational tourism products.
Dujiangyan City in Japan, Korea, Singapore and other countries set up a tourism image of the store. How to make the image of the store to better play the role of the resident marketing? It is understood that this year, Dujiangyan City, will be entrusted to travel agencies on the management of these image shop, full powers to carry out the Dujiangyan Tourism to promote the image. The same time, through a variety of ways with the travel agency to carry out the city's overseas tourism image campaign, set up the perfect travel agents as the main tourism to promote the image of mechanisms. This year, Dujiangyan City will also explore the establishment of a travel agency as the leading source organization mechanism and travel agents as a link resource integration mechanism. It is reported that the sub-market of Dujiangyan City will inbound the sole to the travel agency business, travel agencies and market segments of one to one "source organization mechanism. And develop appropriate incentive policies, incentive travel agents play a greater role in the inbound tourist organization. In the integration of resources, Dujiangyan City, are being explored to extend the scenic spots, the time limit to increase the visitors stay in local time. To stimulate travel agencies to play a main role in Dujiangyan City, this year will further improve the ticket price-oriented mechanism, tourism revenue sharing mechanism. Source: Sichuan Daily
