More than a year tourism standardization to create tourism enterprises in our province is acutely aware of the tourism standardization is to strengthen enterprise management, improve competitiveness, and establish the image of the brand's core means. With the March 1 this year, the province officially launched the tourism standardized action plan, "most visitors complain of a lack of transparency, not up to standard", there is no industry consensus standard travel agency to become the focus of attention.
Strengthen and expand the travel agency a magic weapon
The successful creation of the tourism standardization pilot provinces born 51 tourism standardization sample enterprises in our province, including travel agents accounted for 17. Of these operators to build standard Guanbiao, standardize management, standardized service, standardized protection, improve the quality of service of the enterprise, improve tourist satisfaction, improve operational efficiency, improve the market competitiveness of enterprises, and play to the exemplary effect.
However, compared with other tourism industry of the province, the travel industry, tourism standardization created the road appear to be more difficult. Part of the voice in the industry: travel agency services provided are flexible, very difficult to quantify. Chain of travel agencies involved in the industry, includes almost all the scenic spots, hotels, transportation and many other aspects of how strictly to control every aspect, is indeed a problem. In fact, the problems faced by the travel agency industry in our province today is weak, the travel agency control over the resources and terminal end QOS precisely a large extent determine the quality of tourism services. How to make the implementation of uniform standards throughout the business chain letter, where is the difficulty of the travel industry, standardization construction.
The travel agency implementation of standardization will not only improve service, more importantly, involve the health and sustainable development of the travel agency industry. China's large-scale travel agencies such as CYTS , GZL, the Spring and Autumn tours, travel agents are relying on tourism standardization of brand expansion and scale of development. Reinforcements as the tourism industry in Sichuan travel agency, the standardization of construction is imminent.
The provincial government leaders said the province standardization action plan success? Can be created in 2015 for tourism standardization demonstration provinces? Tourism-related enterprises to give full play to the standard implementation of the main role is the key. Tourism standardized action plan requirements, including travel agencies, including tourism enterprises must implement a good national and industry standards, to improve their own standardization system truly enhance standardization to promote the management and service quality, thereby enhancing the core competitiveness of enterprises, expand the business.
Tourist-oriented development of standardized rules
Despite the difficulties, province travel standardized construction is still in progress, the standardization of the kernel is starting from the needs of tourists. The reporter learned that the province last year successful assessment of tourism standardization pilot units travel agency has its own service, operation and handling of complaints standard tourism service standard system is basically formed. In accordance with the province's tourism standardization development planning, travel agencies will develop a national, industry and local standards. Tourism standardized action plan implementation process, the province travel agency services, the general requirements of inbound tourism, domestic tourism and outbound tourism services requirements, self-driving tour travel service requirements, guide service requirements, team leader services and travel agency classification will be implemented in a standardized .
The travel agent service quality end-result of tourism products. Today, the province a number of travel agencies began to explore the standardization of the tourism product, Chengdu Travel Association Travel Agency Deputy Secretary General Li Gang standardization of rules covering the whole River travel agency line of products can be introduced in 3-5 years. Li Gang, Chengdu Seniors Association has developed a standard of "sunset red" tourist routes, but do not know what department to declare the standard. He appealed to the Provincial Tourism Bureau to become the audit department of the province tours of product standardization.
[Travel agents observed
The Meishan Holiday: Stick tourism standardization does not suffer
Due to the lack of standards, the travel industry, there has been a lack of transparency, not up to standard phenomenon.
In December 2010, the the Meishan Holiday International Travel Service (hereinafter referred to as "Meishan Holiday") with the highest score of 97 points to become the province's first standardized service travel agency. This travel agency located in the two cities pioneered the tourism standardization service system with its own characteristics, and many travel agencies outside the province to learn. At the same time, let us also see the standardized construction of the travel industry and has broad prospects.
The standardized construction starting from the needs of tourists
And standardization of the majority of travel agents to create the "top down" different the Meishan standardization of holiday travel is a "bottom up". Travel agents as a second-tier cities, Meishan holiday back in 2006 on the introduction of iso9001 international quality management system. "Standardization of the core from the customer needs." It seems the in Meishan Holiday, general manager of Fan Xiaobing, the significance of tourism standardization is to restore the essence of the travel agency industry, and that is to give visitors a satisfactory service. Thus, the the Meishan holiday in the discussion each of the standards, processes, rules and regulations to ensure steady to provide customers with expected satisfaction qualified products.
Standardization of tourism services, product differentiation, "starting from the needs of tourists - open Meishan tour guide leader of service standards manual, to see the visitors took the tour bus, tour guide departments unified by the reception process stood in the door on the left to receive guests . " It seems the staff of the Meishan holiday, tourism standardization construction of difference means that the tourism product. Specific regional markets, and specific populations, the introduction of targeted products, the Meishan holiday in all types of tourism products and strive to "do no one I have, I have excellent". Reporters learned that a team trip to resist a lot of tourists shopping, in Meishan holiday line in well received by visitors. Such as the agency's Xichang sunny vacations, tour guides with tourists visiting the Xichang farmers market, buy famous local crab and fruit; the agency's "sunset red" group is not fly, but around Geriatrics Society, organized evening get-togethers and other activities.
In 2007, through the the Meishan holiday every level employees involved in the preparation of the standard has finally been made. March 2010 as a travel agency in the implementation of standardized least optimistic about the Meishan holiday towards creating "provincial service standardization pilot units. Standardized comprehensive formed? Meishan holiday sound organization, the establishment of quality supervision, quality inspector, to strengthen the leadership, management and coordination of work on the standard model. And then in full swing, the standardization of network based on national standards, the Meishan holidays to develop industry standards, local standards, enterprise standards to match the overlay service, service, service after the whole process of service standard system.
A commitment normalized to tourists
2011, in accordance with new regulations Guidelines for standardization of the service sector organizations to develop a service infrastructure standards "," service security standards "and" service provides a standard 3 standard system, which the basic standards of the service covers 23 system. services security standards "covering the 37 system, the service provides a standard covered by the 109 system and standards of the 49 system. These standards, so all the work in the community are rules.
Mentioned the Meishan holiday travel agents, local people say that the first sentence: "The the Meishan holiday cost-effective." Followed by the second sentence is: "playing the best service the best, tourists do not suffer. Source: Sichuan Daily
