Travel into the era of "standardized" one of a series of reports
Last year, the province officially accepted tourist complaints fell by 12%; last year, the province established a Sichuan tourism standard system; Last year, our province has new tourism enterprises 622; last year, the province established a tourist satisfaction evaluation mechanisms and visitors to experience the system ... 2011, the province successfully created the first National Tourism Standardization pilot provinces, Sichuan tourism has now entered the era of "standardized". To further strengthen the tourism standardization pilot results raise the overall quality of tourism services in our province and competitiveness, March 1, the province opened the curtain to comprehensively promote tourism standardized action plan.
Under the program, in 2015, the province will achieve the province's tourism standards as a whole covers 85 percent of the province's tourism service quality, tourist satisfaction and market competitiveness significantly enhanced the lead position in the country's demonstration more prominent, comprehensive to achieve the target of Tourism Ministry of standardization sample construction.
Beginning this week, "travel" magazine will be launched travel into the "standardization" Time series of reports, so stay tuned.
Tourism standardization pilot -
The QOS enhance the strong growth of the tourism economy
More than a year to create, tourism standardization Keywords Sichuan's tourism industry. Today, tourism standardization construction has become an important starting point for the transformation of government functions, for tourism enterprises an important carrier of the service, an important guarantee of the delivery of public services for tourists.
Tourist satisfaction survey, carried out in the country last year, Chengdu tourist satisfaction in 50 key tourist cities in the top four ranking in the 2011 evaluation of tourist satisfaction. Satisfaction survey carried out in the province, the province to carry out tourism standardization pilot in eight cities tourist satisfaction was significantly higher than other cities.
The province's tourism service quality and visitor satisfaction increased dramatically brought strong economic growth in tourism. Last year, the province's tourism showing good momentum of sustained and rapid growth, the annual total tourism income of 244.915 billion yuan, an increase of 29.9%; by the Provincial Bureau of Statistics estimates, the province's tourism industry to increase the value of 1286.0 billion yuan, accounting for the same period gdp 6.1 %, representing an increase of 0.3 percentage points in 2010; tourism added value accounted for the same period in the tertiary industry accounted for 18.3%.
From the "pilot" to "model" -
Push forward the construction of tourism standardization
Tourism standardization pilot provinces to create the tourism industry in our province economy into the "fast road", but we can not overlook the fact that only among western leaders in Sichuan tourism economies of scale, the per capita income from tourism was 2721.28 yuan, much lower than in Beijing. Shanghai, Guangdong and other developed areas in the east; tourist arrivals 1.6397 million people, ranking 20 in the country, lower than the neighboring provinces of Yunnan, Shaanxi, Chongqing.
Across from the largest province of the tourism resources to the tourism economy? Tourism standardization is the key of the essay. In accordance with the provincial government's strategic plan, "to vigorously implement the tourism standardized action plan to accelerate the transformation of a province rich in tourism resources for high-quality tourism products, to enhance the quality of tourism services and the level.
Identify the position after sailing. A period of four years of the standardized plan of action to further improve the mechanism to implement the responsibility to provide strong protection for the province into the country's Tourism Ministry of standardization sample in 2015. It is understood that in 2011, Chengdu, Leshan, Nanchong, Ya'an City has successfully created as the first batch of tourism in our province standardization demonstration city. Provincial Tourism Bureau, Hao Kangli standardized plan of action on the start of the General Assembly, held on March 1, said: "This year, eight tourism standardization sample, expand the stage of consolidation, to further enhance the quality of tourism services and tourism competitiveness."
The start of the General Assembly on the plan of action, the site of Mianyang, Aba and Liangshan seven city states relevant person in charge of the tourism industry signed a tourism standardization to enhance the task book. In accordance with the Plan of Action for the province this year will focus on promoting tourism standardization of construction in these seven cities and prefectures, the end of this year, the seven city states to achieve the basic objectives of the tourism standardization demonstration city, tourism enterprises to implement national standards, industry standards and local standards covering rate of 50%.
Corporate story
Day township of the national colors: standardized "siege" of tourists
The construction of the province tourism standardization can not be separated from the active participation of the tourism enterprises. By construction standard Guanbiao, specification management, standardized service, standardized protection, improve service quality of tourism enterprises in our province, to enhance tourist satisfaction, enhance the market competitiveness of enterprises.
Chengdu, the national colors of township park, public electronic wayfinding system is clear, the cleaning staff to check the regional health and because the rain is absent from duty, the shuttle bus run in accordance with the standard time ...
This is a microcosm of the national colors of township park tourism standardization construction, Zhang Xiaozhen, the national colors of township general manager, said: "Tourism Standardization is the common language of each country color day Township staff in the visitors visible and invisible, standardized management and services side. "
The standardization of travel for tourists to bring joy
Has been successfully operating five years, Chengdu color day township, the starting point is very simple: to enhance the management level and service quality to allow tourists to see the vigor and vitality of a theme park. Tourism standardization process of creating the national colors Township park the whole process of standardization and standard implementation of the checklist as a "weapon" to bring joy to the tourists.
225 standards, the establishment of the enterprise standard 194 for 192 positions designed to complete a job working standard assembly, job training manual "," Paradise knowledgeable ... seemingly hybridity, but the national colors Township park real annotation of the "national colors Township standardization of park service organizations management system". Since 2010, the national colors Township park from park operations strategic planning, operational implementation, management and monitoring to enhance improved four-pronged approach, the dynamic implementation of standardized management of the whole process.
Rules, only into the radius; specification could be developed. In 2011, the national colors day township park to establish a standardized management system of corporate services organization, the Provincial Tourism standardized model enterprise. Enhancement of the quality of service is brought to the visitors put up the thumb and the market's positive. The data show that in 2011, the national colors Township park visitors satisfaction reached a high level, the main business income grew by 23%.
Innovative mechanisms to create an international tourist resort
Starting this year, the national colors Township park, all staff need to hold the assessment certificate can be employed. Relevant person in charge: "Although it is an incentive mechanism, but our examination is very strict, theoretical and practical both." Special certificate for the construction of the province tourism standardization is a long-term implementation mechanism innovation .
The national colors day Township this year two major events: First, striving for the national tourism standardization sample enterprises, and second, two water parks formally meet with visitors, as well as the theme of Commercial Street Street. In Zhang Xiaozhen the words, water parks, theme Commercial Street and other projects to build and tourism standardization of construction are the national colors Township park to create an international tourist resort area of catalyst and oxidant.
Source: Sichuan Daily
