Help "Culture City" construction of the Chengdu International Panda Lantern Festival lights up the Wuhan
Culture is the soul of a city, the culture is one of the core competitiveness of an urban development. To promote the city's economic and social development, improve urban quality, highlighting the personality of the city, enhance the competitiveness of the urban core, and the cultural construction has an important role.
Cultural development in the face of a new round of competitive situation, the Chengdu Municipal eleventh nine plenary session: Chengdu into the Midwest's most influential national first-class and internationally renowned cultural.
The objectives achieved? Chengdu Municipal Government in the cultural development and prosperity on the road, lit a lamp "- carry out cultural exchanges of the two vectors, and Wuhan to Chengdu International Panda Lantern Festival, the traditional cultural industries in Chengdu real" away out. " Light up a light, "attracted a sky full of stars that lights up a new direction for cultural development and prosperity of the road.
Arrival of spring the earth, the recovery of all things. The recently released "State" five-second period of reform and cultural development planning framework, an east wind blowing vigorously promoting the "Culture City" in Chengdu. March 30, the first Wuhan, Chengdu International Panda Lantern lighting will be in Wuhan. This is the Wuhan City for the first time, jointly organized large-scale cultural exchange activities with other cities. Lit with the group of Wuhan People familiar with the culture of the lights in the Donghu Lake in Wuhan, Chengdu food, non-genetic products, performing arts, tourism resources and cultural elements will debut with the Donghu Lake in Wuhan, more people will be through this a fresh living, rich cultural card for Chengdu, love of Chengdu, the pace of the help Chengdu cultural development and prosperity before.
The Chengdu expression Chengdu International Panda Lantern Festival highlights the cultural tension
1800 history of the Intangible Cultural Heritage - Chengdu Lantern, since the founding of New China, has successfully held 44 sessions. Today, it is Chengdu, the "culture card" and "cultural brand, and also serves the important role of marketing the city of Chengdu.
March 1, turns warm again, and Wuhan. The first press conference of Wuhan, Chengdu International Panda Lantern scene boom surging. As an important cultural exchange activities of the Government in 2012 in Wuhan, Chengdu, Wuhan media on the Lantern Festival eagerly look forward to working with concern: "We look forward to the Lantern Festival of the Three Kingdoms culture, the folk of western Sichuan, Sichuan beauty and fashion show multicultural, but also moved Lantern Cultural and Chinese classical culture in Chengdu, Wuhan regional cultural integration, setting off a wave of Wuhan generous to build the Donghu brand of cultural activities. "
An important part of Chengdu, the connotation of historical and cultural city and one of the cultural brand, Chengdu Lantern out of the Chengdu, out of Sichuan, is a great strategy in practice the implementation of the plenary session of the Chengdu Municipal eleventh nine "global open" to greater scope and deeper, a more proactive stance to promote Chengdu culture. International Panda Lantern Festival held in Wuhan, but also to shoulder the heavy task of Chengdu cultural brand heritage and protect, enhance and highlight the Chengdu city charm.
Carrying the two cultural exchange mission, has just completed tazishan Park Lantern Festival in Chengdu Lantern team, and nonstop rushed to the River City exhibit, the Chengdu International Panda Lantern Festival is held in Wuhan, natural "when in Rome", and ultimately add a dash of River City charm. It is understood that the light will also specifically produced in the Donghu lake, Wuhan landmark Yellow Crane Tower light group, when the Living in the Yellow Crane Tower will become a beautiful landscape boat lanterns. This cooperation as an opportunity to Chengdu and Wuhan will increase efforts to integrate tourism resources, to create the regional characteristics of the two clusters of cultural industries.
Identify the position, in order to grasp the course. The first nine plenary of the Chengdu Municipal to create the internationally renowned "culture" to adhere to the "large group led industry development ideas, Chengdu International Panda Lantern plug the wings of the era, demonstrating Prachuab style, fly to Wuhan , and flew to the country.
Sichuan lights into the Chu Chengdu tourism marketing not take unusual way
The beginning of the Year of the Dragon, the province's tourism conference , the provincial government leadership tourism marketing to enhance the effectiveness of shape Sichuan tourism brand image. To the key at the Chengdu consider. What kind of tourism promotion and marketing more interactive and participatory? As a cultural brand in Chengdu Chengdu International Panda Lantern Festival has become the inevitable choice. Chengdu Lantern Festival audience and popularity, to absorb. Lantern up the stage for the culture of singing, Chengdu a number of cultural elements are "loaded" into the lantern.
Three culture , "Panda with you tour the lantern of the main line, on the big stage of the Lantern Festival, Chengdu cuisine, the Chengdu super performances, as well as Chengdu Intangible Cultural Heritage Cultural display and exchange ...... see the contents of like hybridity, but it is vivid annotations the Chengdu innovative urban marketing. From March 30 to 38 days of May 6, full of strong the Chengdu elements of the light show in the East Lake stands will be just a matter of course and special Chengdu style promotion.
Praise from partners, the relevant person in charge of the Wuhan municipal government, said: "This is the time of the Chengdu Cultural Tourism marketing, publicity, is worth learning." Praise from industry experts, Sichuan University Institute for Tourism Studies, Professor Yeung: " Chengdu professional and precision of the tourism marketing practices is always a pleasant surprise. "
Looking at the overall situation, the heritage of the local culture in Chengdu Chengdu International Panda Lantern Festival in Wuhan, means that the opportunities that develop the cultural industry, the two complement each other, send each source. Chengdu "I hope Chengdu Lantern as a carrier of the traditional cultural advantages of Chengdu Lantern resources, scientific and skillfully with the Wuhan East Lake Ecological characteristics and advantages to be grafted integrate and improve, so mingled with each other. Complementary marketing of the two cities, unique combination, which also will achieve the Wuhan Donghu from the purely eco-tourism industry to upgrade to a modern cultural tourism. "
Chengdu Lantern shoulder to build the two cities of Chengdu, Wuhan and marketing interactive platform to light as a medium for co-ordinating the planning of regional cultural development layout, and a complementary advantage, the dislocation development, innovation-driven inter-regional cultural development of a new pattern. The Twins cooperation as an opportunity to Chengdu and Wuhan, will work together to build the brand of cultural tourism products to enhance the culture of the central and western areas of brand influence, value, brand value and social value of cultural industries.
The road of brand lantern a new journey of cultural industries
"We hope that the Chengdu Panda International Lantern Festival became an industry, and go out and get the country people around the world like a favorite Disney understanding, acceptance, love Chengdu Lantern." This is the vision of the Chengdu International Panda Lantern Festival organizers. Which beacon of dazzling lights, it really can carry such a grand dream?
Bud Chengdu Lantern Western Han, Eastern Han tangible, Tang Dynasty, flaming, into modern times would have been 1800 years of history, long history and reputation at home and abroad. However, an important part of Chengdu, the historical and cultural city connotation, Chengdu Lantern why has not like the famous lantern of the Taiwan region, like the formation of the cultural tourism industry? A single product and the lack of integrated marketing is an important cause. Tourism experts believe that the "eat, live, swim, play, lack of the elements of entertainment, shopping, Chengdu Lantern's development is restricted.
The end of 2007, Chengdu Lantern Festival started industrial operation. "Brand Extension" Chengdu Lantern Festival by the traditional festivals of a project, the gradual transformation of the cultural tourism industry. In the lantern playing a new Chengdu card "cultural strategy, the advantages of radiation to enlarge the cultural tourism industry, a small lamp embarked on a journey of culture to the world.
How to make the brand of of Prachuab culture has a history of nearly 2000 in the new era reborn? Modernization and internationalization of Chengdu Lantern starting point. Thus, the intricate Chengdu Lantern magnificent turn, "International Panda Lantern Festival" on stage. "The light show is international, the Panda is the symbol of Sichuan, is a symbol of tourism in Sichuan . "seems related to the leadership of the Chengdu Municipal Government, International Panda Lantern Festival hosted a full three-dimensional Chengdu cultural temperament, this innovation is the traditional culture protection.
Near sessions tazishan, Lantern Festival, every year, domestic and foreign tourists a million people. 7 days during the holidays in the Year of the Dragon Chinese New Year, "the dragons Naochun, light Yiu Jincheng" tazishan Chengdu Panda Lantern Festival, lanterns flow is extremely strong, Chengdu Lantern Festival has become a new growth pole of Sichuan cultural tourism products one.
"I like Chengdu Super Girl, and also like the food in Chengdu. Never seen in the past carnivals, not seen we Hubei cultural elements of the Three Kingdoms theme lantern the first session of March 1, Wuhan, Chengdu International Panda Lantern Festival press conference, an AFP reporter in the excitement and anticipation as much as ordinary tourists. The enthusiasm of tourists reflects Chengdu Lantern extend the industrial chain, rich lantern connotation of system planning - Chengdu International Panda Lantern Festival is the traditional and modern carnival. Source: Sichuan News Network
