Reporter from the Provincial Tourism Bureau was informed that the province this year will be said by the line camera 365. Painting in Sichuan, the mysterious 30 degrees north latitude, north-south thoroughfare, the giant panda global promotion and marketing activities of the four major marketing campaign in the world, set off the Sichuan Tourism boom. Contribution Award finalists' first 2011 Sichuan tourism contribution for award travel marketing tourism enterprises, not only in 2011, honors the virtuous circle of development model, let us also look forward to this year, the Sichuan Tourism Marketing more surprises.
Also nominated for two projects of the national colors of the Township of days the first Sichuan tourism contribution to force Awards city tourism Pioneer Award 2011 - Asia's largest water park will be officially unveiled at this year. Chengdu Happy Valley and North Chuanbanaqia, as "the city's character leisure neighborhoods and tourism and leisure focus on the consumer area more mature in this year's development, its format to" promote the consumption of urban and rural residents leisure "is also more obvious.
Tourism Marketing Contribution Award
Finalists: Chengdu Culture & Tourism Group Emei Shan Tourism Co., Ltd.
Chengdu Culture & Tourism Group
Core Highlights: Travel more and more professional marketing practices, efforts to build an international network marketing platform.
Chengdu Culture Travel Group Tourism marketing practices, professional and accurate are legendary. To become a tourism flagship of the central and western China, Chengdu city marketing "as the goal, the group in cooperation with domestic and foreign professional tourism marketing is always a pleasant surprise. Following with Google, Disney depth of cooperation, in 2011, Chengdu Culture & Tourism Group and Ctrip, fully open the city of Chengdu tourism network marketing programs, co-packaging R & D of Chengdu tourism products in the Greater China region to expand the leisure travel market in Chengdu. It is worth mentioning, Chengdu Culture & Tourism and the cooperation of Ctrip, are high-quality tourism products. 2011, Ctrip Sichuan tourism flight line product sales improve by 40%. Statistics, the Ctrip Chengdu 1.5 million high-end tourists. This combination, to find a network marketing online and offline interactive mode, but also towards the development process of the era of network IT Chengdu travel service industry.
In 2011, Chengdu, the rapid growth in tourist arrivals contributed Chengdu Culture & Tourism Group's overseas marketing. In 2010, the group set up in Hong Kong Chengdu tourism operations center in Hong Kong, Chengdu tourism to the world's bridgehead in the local presence of specialized personnel to carry out the Chengdu tourism marketing and investment; Last year, Chengdu tourism Taipei to experience the curtain, in addition to the Chengdu tourism outside the image display, product promotion, but also for Taiwan visitors, including eating, drinking, playing music, including travel planning advice. In Singapore and had brothers in Korea and hanatour in Japan and the jtb in China and the lion, in China's Hong Kong and the Hong Kong Travel, develop new tourism products in Chengdu , an increase of Chengdu tourist routes shelves rate, the establishment of the Chengdu tourism experience shop. The remarkable results of this "someone else's tourism promotion channels into a means of publicity of Chengdu tourism ".
Emei Shan Tourism Co., Ltd.
Core Highlights: Internet marketing service system achieved initial success, towards the development of an international network of marketing direction.
China Tourism Research Institute of Statistics, the number of Internet users in China reached 600 million in 2011, China had 70 percent of the tourists on the network to understand the travel information and Online Booking. Network marketing Emei Shan Tourism Co., Ltd. in 2011 the transformation of marketing focus, and innovation to create a scenic + Internet companies "strategic cooperation.
The tourist popularity, FIT travel, marketing network and service personalization industry trends, tourism enterprises build a modern network marketing service system. In the province, Emei Shan Tourism Co., Ltd. go in front. 2011, the company's scenic network marketing service system as a platform, where to network, and the End of the World Community, 51766 and other sites to establish a partnership, tourist routes and the expansion of the tourism product and the People's Daily, Xinhua, Cool News, Tencent The net portal professional website established a full range of industries to promote the Alliance. 2011, a three-dimensional dense, quick and thoughtful, covering the province of radiation outside the province, Emei Mountain , Leshan Giant Buddha network marketing system and service system established. Last year, know the way network and affiliate sites to understand the Emei Mountain - Leshan Giant Buddha tourist information the number of tourists exceeded 30 million passengers travel ticket passengers to reach 5.356 million people, an increase of 30.3%.
Urban Tourism Pioneer Award
Finalists: Chengdu Happy Valley country color days Township the North Chuanbanaqia commercial street
Chengdu Happy Valley
Core highlights: create joy for the city, Chengdu has become the "joyous", standardized operations and service management to enhance the core attractive.
Mentioned in Chengdu Happy Valley, there is a need to talk about the effect of the size of Chengdu OCT. Consumer elements increasingly available OCT Park Plaza Chengdu Happy Valley from the southwest's largest theme park, and then this as the basis of OCT real estate projects in 2011, the joy of life, ecology, the "City" concept has been formed.
In early 2011, the Shenzhen Overseas Chinese Town Group Happy Valley Division to start the "Happy Valley chain management standard system - amusement equipment technical standards. In accordance with the standards, Chengdu Happy Valley in safety management on a new level. Last year, Chengdu Happy Valley has also become a bright spot in the province to create the National Tourism Standardization pilot provinces. The most exquisite Happy Valley Chengdu Happy Valley continue to beautify the park Park and provides visitors with a comfortable playing environment; through the details of the service with a smile, making the tourist satisfaction to continuously improve. Chengdu Happy Valley for the city to create joy, Chengdu has become the "joyous" core attractive.
Chengdu Happy Valley project as the first 5a-class tourist scenic spot in the national chain, meaning not just have the theme park of the top recreational equipment , it led the development of city tourism and cultural industries. We see, 2011, OCT huge investment commercial projects, tourism projects, the performing arts, comprehensive upgrade to enhance the culture of the city of Chengdu. It is worth mentioning is that the large performing arts programs launched last year, "The Tianfu Shu Yun", inactive for many years in Sichuan performing arts market into a booster, but also allows us to see the charm of the independent performing arts brand.
Last year, Chengdu Happy Valley two projects to start, locate the high-end international platform for the display of the charm of the city and the Chinese culture. It is understood that the project will modern technology and culture to create organic integration, cultivate a new culture format. We have every reason to expect that the project will be built to better stimulate regional development, urban functions, and create the city's comprehensive benefits.
State color day township
Core highlights: a suburban theme park, constantly writing business myth, its charm comes from the constant product innovation.
By 2011, the national colors Township park a fairy tale world has been in operation for four years, the annual tourist flow of over 8 million people, has become a recreational destination in Chengdu and the southwest. The national colors of township to build a world modeled on the United States, Orlando Disney town vacation destination, "the goal is to look forward.
As city tourism projects, it highlights is the stimulation and role in boosting the hotel industry and real estate. Tourist resort in the national colors Township District area, from resorts to five-star hotels, all types of hotels are planning the configuration, this allows us to see the substance of the pace of transformation by the Sichuan Tourism . Township of days of the national colors this year theme commercial parkmall will open the Street, the project will inject a steady stream of vitality.
North Chuanbanaqia
Core highlights: earthquake heal wounds, gathering the popularity of travel, the resurrection of the Qiang culture.
The North Chuanbanaqia landmark project for the new county seat of Beichuan. Street, officially opened on April 20, 2011, not only become one of the most important attractions of the fine lines in our province earthquake in Beichuan ruins tour in less than a year, its deep business climate more people feel the new Beichuan newborn vitality. Street so far, give full play to expand consumption for the regional economy, creating jobs, protecting the ecology, culture of communication and promotion of the role of the open.
As the North Chuanbanaqia of urban tourism projects, in addition to the popular gathering more new Beichuan "blood". It is understood that its investment is merit in the country, so to ensure the strength of the businesses ability to resist risks. In the face of the display window of the new Beichuan style The North Chuanbanaqia also has e-commerce trading center to facilitate visitors to online shopping.
"" Ability not just to stimulate consumption, and also is the resurrection of the Qiang culture. The North Chuanbanaqia, on the first floor businesses for the dissemination of the Qiang culture or Qiang commodity-based businesses, each shop staff wearing Qiang service, allowing visitors to the closest contact to the Qiang culture.
Source: Xinhua
