Online travel company eLong released unaudited fourth-quarter earnings yesterday, the fourth quarter of 2011 the company achieved a net profit of 15 million yuan, an increase of 257%. The eLong biggest rival, online travel boss Ctrip last year's fourth quarter net profit fell 16 percent.
During the reporting period, eLong total revenue of 168 million yuan, an increase of 28%. Which hotel reservations revenues of $ 1.27 billion, an increase of 39%; air ticket booking revenues of 29 million yuan, down 4 percent. ELong ceo Cui Guangfu in the interpretation of the earnings call, eLong performed online hotel strategy, most of the energy into the hotel on the product, while the ticket is a secondary product, the declining share of tickets in eLong, online hotel strategy fruitful. Cui Guangfu revealed that eLong will be more b2c and buy site to provide online travel distribution services. Source: WCC
