Tourism Australia General Manager of Magellan in Asia, said: "Start with a new theme brand new marketing strategy, the Australian Bright light, unique living environment and the colorful mastery."
According to reports, the subject of a new brand from Australia's abundant natural light, beautiful, regardless of their literal meaning to understand or explore its inner meaning, Australia is called a letter, bright with open country. Australia's picturesque, sky and sea, the sun shone the dazzling bloom at all. Very inspiring land gave birth to the Australian people sincere, frank, optimistic character. Tourism Authority of Australia said: I hope that Chinese tourists under the theme of landscape experience to Australia through the Australian way of life, more depth to the attractions of Australia.
Australia Travel Agency Manager, China Tang Miss Li Baoyin said: In 2004, tourists to Australia of up to 43% achieved breakthrough growth, while foreign tourist destination for Chinese tourists is rapidly improve the grade, in order to better understand the attraction a key factor in Chinese tourists, Australian tour will launch a series of research, which accurate knowledge of the preferences of Chinese tourists and attract them to the real reason for Australia.
