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Sichuan Tourism Strategy



Show in Hong Kong on the "shopping" Chengdu people happy Amoy "pickup"

Published: May 28, 2011

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Yesterday, the Hong Kong Trade Development Council and the Chengdu Municipal Government jointly hosted by Chengdu CCPIT Style Hong Kong in 2011, Chengdu New International Convention and Exhibition Center. Maner Cantonese Mandarin eyeful of fashion trends, not only for Chengdu "family shopping" experience a wave of Hong Kong, the shopping atmosphere and creative tide. Also made many Hong Kong exhibitors are very excited, they are hoping to have the opportunity to Chengdu shop, open up the market in Sichuan.

The Show in Chengdu, the public has brought not only a wide range of hot products, as well as from Hong Kong's quality of life and fashion products, including: clothing, jewelry, watches, furniture, gifts, food, cosmetic care, electronic products and so on. Among them, mix in more than 300 brands, with thousands of products in the "creativity" has become the Style Hong Kong is a major bright spot, such as radio can also be real-time monitoring and forecasting weather, the silica gel into thin foldable boxes after use thin layer. Whether it is clothing, household, or key ring, wallet and other gadgets, are taking creative ideas and culture of Hong Kong into the fine elements.

In addition to fun, nice things, Chengdu mouth delicious cuisine of Hong Kong were yesterday surrounded by a packed exhibition, special booth is all full. "Old wife cake, cake, egg rolls nest, bird's nest dry. Feel themselves to Causeway Bay, Yuen Long, Tsim Sha Tsui to be brought back as souvenirs are bought." Taobao came to Chengdu a "family shopping" said.

Similarly, the Chengdu people burst out of the purchasing power of surprising, but also to Hong Kong to see the huge potential market in Chengdu. HKTDC Executive Director Fred Lam said at the opening ceremony yesterday, the exhibition not only directly to the Mainland, Hong Kong's fashion products to consumers, but also to promote Hong Kong brands with the local department stores, distributors and agents of the cooperation between, so long settled in the local market products.

"In Hong Kong, both high-end shopping malls or street lanes, very often found in Sichuan tourists. So this is the first time we have a lot of choice of products available for sale in Chengdu, is to let the Hong Kong exhibitors, the domestic market in Chengdu step a valuable first step, while allowing people and businesses in Chengdu to Hong Kong to enhance their understanding of the product. "Frederick Lam said.

It is reported that more than shopping exhibition is also organized on behalf of large department stores to meet with the Hong Kong exhibitors, such as the red chain, Renhe Spring Department Store, Ito-Yokado, Moore Parkson, Isetan department stores, and organizes more than 300 buyers attended the show visit. Source: Huaxi Dushi Bao

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