Last year, by the National Tourism Administration as the only "tourist standardized pilot provinces", the Sichuan tourism standardization of the official start. On target plan, the province in 2012 will foster tourism standardization sample 8 cities (prefectures) and 19 demonstration counties (cities, districts), two demonstration pilot town, 22 demonstration enterprises.
Last year, Leshan City, was named the province's first pilot city tourism standardization sample. As a new starting point, Leshan standardized to boost international tourism destination, construction, upgrading and restructuring of the tourism industry.
In the "second five" first year, Leshan municipal government established the construction of "internationally renowned, first class and the first in" international tourist destination development goals, clearly tourism development should strive to achieve "from the leisure tourism Holiday travel across, "especially pointed out the need to establish not only with international standards, and consistent with the actual Leshan standards of travel services, improve the quality of tourism services, and promote construction of an international tourist destination.
Recently, as the first national scenic tour of one of the pilot standardization Mount Emei - Leshan Giant Buddha Scenic Area, the first in China with China National Institute of Standardization team of experts to study the development of the creative, operational and practical tourist attractions standardization system. At present, the area more than 400 sub-standard a few drafts, prepared near the end, the move was fully affirmed by the National Tourism Administration.
A standard, only into the radius. With the standardization of tourism in our province into the middle stage of experimental work, how to boost the tourism industry through standardization of leapfrog development, Leshan tourism became a banner.
Improve the tourism industry standards to lead the development of standards
Last September, the provincial leading group for development of tourism for the province formally established the first tourist Leshan standardized demonstration pilot city.
"This is not the end, but a new beginning." Pilot city was named after the standardization sample, Leshan City, first in the standard system improve the tourism efforts. As of now, has organized the preparation of "standardization of Leshan City Tourism Development Plan," completed "Leshan City Tourism standardization system table" to develop "low-carbon scenic construction standards", "travel complaint management system", "tourist attractions safety and service standards "," travel entertainment security management practices, "" car rental business travel management and service standards "and" Green Ecological Tourist service specification "and six new standard for tourism.
The introduction of a series of standards, making the Leshan tourism law, well documented, for the standardization and laid a solid foundation.
Today, Leshan food, housing, transportation, travel, shopping, entertainment and other tourism industry has achieved the standard elements of full coverage, initially set up with the Leshan characteristics, can satisfy the long-term development of tourism Leshan and consistent with the actual needs of the industry's regulatory and service Travel standardization system.
Practitioners to carry out diversity training to enhance awareness of standardization
Tourism is the key to standardization of training for practitioners, Leshan City, conducted diversity training.
Actively participated in Leshan City, State, Provincial Tourism Administration held various tourism standardized training will invite experts and professors of Sichuan University and other institutions to organize tourism standardization Leshan lectures; Organization industry experts on the tourist attractions, star hotels, tourist restaurants, shopping site guide, guide to classify special training. In addition, the Leshan also sent the unit to go to the city of Huangshan to learn to create state-level tourism service standard model city work experience.
Up to now, Leshan city and county levels to participate in the tourism sector has been organizing various training courses and 30, participating in the training staff of 3000. Deepen the understanding of tourism workers, greatly improving the standardization of the active participation and initiative.
Demonstration projects fostering the implementation of standardized quality tourism brand
Standardization as an important carrier of tourism, Leshan City, to further strengthen the tourism business and travel related standardization in public places.
Starting from last September, Leshan City Tourism Working Group on standardization pilot of the city to have 55 experimental units carrying out tourism standards of work carried out supervision and guidance, and the four pilot counties (cities, districts) involved travel site public information use Logo-site supervision and focus on the special rectification.
Meanwhile, the Leshan also integrate all kinds of travel related standards, to develop selection criteria, carried out the "First 'Begonia flower' service quality model unit selection", 30 enterprises have emerged as the first demonstration of the enterprise.
Leshan City tourism department, told reporters that the work in the tourism depth demonstration pilot standardization process, Leshan City, Travel related companies have control standards in the hardware facilities, sanitation, management systems and other aspects of positive and effective rectification. Leshan Travel related corporate image is now a different place, grading, standardization system certification and other tourist activities, with remarkable results.
Up to now, Leshan City, a state-level scenic spots have been 14, 37 star-hotels, tourist villages provincial star 20. Source: Sichuan Daily
