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Sichuan Tourism Strategy



Start the "New Five action" to create high-quality tourist disaster

Published: May 25, 2011

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"Sustainable Development of Tourism in quake-hit areas revitalization plan," forthcoming

◎ innovative financing mechanisms for tourism investment, development of quality tourist disaster characteristics, construction, characteristic of cultural industries

◎ start the revitalization of disaster tourism, "a new five action", 3 to 6 years, the state worst hit city of 37800 people in the tourism personnel training, create 42 scenic spots such as a class

◎ 2011 年 -2013, the province intends to focus on fostering in the affected areas over 10 billion culture industry demonstration base, to create 6 million annual income of over a thousand cultural enterprises

By the National Development and Reform Commission has recently agreed in principle to the "development and revitalization plan Wenchuan Earthquake", the most important of the province and the worst-hit 39 districts and counties (cities, districts) the development of cultural tourism industry a clear plan. Reporter from the May 18 earthquake at the province's development and revitalization of the tourism industry seminar was informed that the Provincial Tourism Bureau under the planning study to develop "sustainable tourism industry in Sichuan Province earthquake development and revitalization plan" (hereinafter referred to as "revitalization plan") and the introduction of specific measures, including the proposed tourism investment through innovative financing mechanisms and other means, the development of quality tourist disaster characteristics, building characteristics of cultural industries.

Beautiful scenery and give full play to the earthquake stricken areas, the humanities heavy advantage, give full play to rebuild village, new town, new advantages of Metro contains a "revitalization plan" highlights. According to the plan, the province will start to promote the revitalization of the tourist areas affected tourism construction, the line to build, staff training, image of the system of promotion and tourism product marketing "new five action" to speed up to enhance the core competitiveness of the tourism industry. In 2011 -2013, to be on the six worst-hit city organize the implementation of the state total of 189 flights affected 37800 people in the tourism personnel training, in the six worst-hit city of 42 states to create a level scenic spots and so on. "Fine" support, tourism development was sustainable. The next 3 years, the province will focus on creating Tibetan and Qiang cultural experience tourism, leisure and tourism Longmen, the three cultural tourism zone, panda 4 major international tourist area and other tourist attractions; launch the reconstruction results show tours, nine high-quality tourist Link line, Tibetan and Qiang cultural corridor tours, giant panda habitat tours, cultural tours three red lines, and 6 major cultural tourism theme of quality tourist routes. Period, the province will introduce 100 new look to show the disaster area to experience the livelihood of the people changes, the integration of natural ecology, history, culture, tourism and leisure tourism and other elements of the fine line.

Correspondingly, the province will foster development of a number of geographical features affected the brand of cultural tourism, rural development and packaging Plain leisure travel, experience Tibetan culture, tourism, giant panda habitat tourism, disaster tourism, cultural tourism three northern Sichuan , self-driving tour, a series of seismic characteristics of tourism, science and cultural tourism products.

In the feature into the tourism industry in the blood culture, but also "revitalization plan" innovation lies. The next 3 years, the province will be in Germany Guangmian Ya cultural industries, Tibetan and Qiang Yi Cultural Corridor, experience Tibetan and Qiang cultural and ecological preservation areas, focusing on cultivating over 10 million Cultural Industry Model Base; to create over 6 million annual revenue element of cultural enterprises; support Dujiangyan Lingyan Hill Cultural Industry Park, Mianzhu New Year Cultural Industry Park, Great Northern Sichuan Cultural Industry Park, the ancient plank road Jianmen Cultural Industry Park, Qiang cultural and ecological industrial park, Yaan Panda Park and other affected areas of cultural industries and cultural industries projects. Source: Sichuan Daily

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