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Sichuan Tourism Strategy



A new pillar industry of national surface speed the pace of tourism enterprises listed

Published: May 21, 2011

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Countries have clearly put forward to cultivate tourism as a pillar industry of national strategic goal of building has entered a substantive stage. The industry believes that the upcoming release of the tourism industry under the second Five-Year Plan, the tourism industry will usher in economic restructuring in the future with rare opportunities for development, it must be accompanied by a number of economic strength and development potential of high-quality corporate mergers disadvantaged businesses so that a small number of high quality enterprises to focus on attractions and improve the operational efficiency of scarce tourist attractions, the future will become increasingly active in the tourism industry restructuring.

Will be formally released the "China Tourism" Twelve Five "Development Plan" proposed in 2015, China's total tourism income of 1.44 trillion yuan from the current increased to 2.3 trillion yuan, an average annual growth rate of 10%; Tourism Industry will account for the proportion of the national gdp will increase to 4.5%, representing the proportion of value added services to 12%. Among them, setting the fastest rate of growth for domestic tourism income, from 1.15 trillion yuan in 2010 rose to 1.9 trillion yuan in 2015, an average annual growth rate of 11%.

Plan also shows that China will develop a number of internationally competitive large-scale tourism enterprise groups. Will adhere to clear the main business training, development path clear, distinct competitive advantage as the basic direction of large tourist groups, relying on competitive tourism enterprises, encourage the powerful combination of trans-regional mergers and acquisitions, foreign acquisitions and investment cooperation and listed.

It is reported that "the National Tourism and Leisure Program" has entered the approval phase, "Travel Law" began discussions with the drafting, introduction next year. In addition, local tourism promotion policies step by step, a tourism boost domestic demand, promoting economic growth, the time has come. During the second five, the Chinese tourism industry into the golden period of development is clear.

"Benefit from the great support of multi-party policy and local government-led industry fund, based on culture and consumer industries pe RMB investment direction and scale of the increase in the number of funds increases, the advantages of tourism enterprises around the capital level will be more concerned, private financing, mergers and acquisitions will become more active and listed all. "vote in a study group report. Over the past five years, the scale of the tourism industry mergers and acquisitions increased by the 5.4 million U.S. dollars to 4.48 billion U.S. dollars, since the number of transactions increased from 2 to 23, the acquirer and more by the local state-owned enterprises, listed companies or local large-scale private enterprises led acquisitions Zeyi Community-based tourism.

Point of view from the secondary market, Guilin Tourism (Quotes and information) May 16 announcement that Jinggangshan Tourism Development Corporation Board of Directors considered and adopted the company is listed on the employed work-related Jinggangshan agency's motion, Jinggangshan travel-related companies are now listed in the the initial phase of work. The last five years, landing the capital market through the ipo tourism industries and enterprises as well Songcheng shares (market, information), CITS shares, Yunnan Tourism (Quotes and information) and so on.

Investment in the group, according to reports, the CYTS (quotes, information), Hainan Tourism, Tourism Expo in Yunnan and other 5 companies have begun to make private financing; Kaifeng, Millennium City, Dead Sea Resort in Suining, Sichuan, Fujian Overseas Global International Travel 7 companies made so clear a stock listing and financing plans, some companies have entered the stage of stock reform; Shanda travels the world and other seven subsidiaries of foreign companies in tourism and related industries exists M & A needs.

Market analysts believe that a "second Five-Year" period, China will speed up the tourism sector reform and reorganization of China has assets, foster a number of capital as the link, investment diversification and regional business groups, cross-tourism operators enterprises. Expanding domestic demand as the leading industry in the future there will be a number of tourism enterprises developed, powerful, high-quality attractions and more high quality merger and other tourism enterprises are weak in strength, quality and low spots, poor quality of tourism enterprises, so that the small number of high quality attractions enterprises to focus and improve the operating efficiency of the scarcity of tourist attractions. Industry restructuring will be more active in the future, investors will bring new investment opportunities. "Source: Securities Times

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