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Sichuan Tourism Strategy



"North Sichuan earthquake site," much attention of Chinese and foreign traveling salesman

Published: May 18, 2011

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"5.12" Wenchuan earthquake, earthquake in Beichuan County, site of the old concern. In the "2011 China Sichuan International Cultural Tourism Festival" on the protection of the site has become a hot topic.

"North Sichuan earthquake site visit" is absolutely goods

"Although the world has not a specific tourism products to visitors disaster, but have to say the earthquake ruins of Beichuan has power to shock the world."

- World Tourism Organization expert Eric

Beichuan county town to the old memory of the earthquake ruins, visitors pay homage to the average of two thousand people every weekend. In order to regulate and protect the site in Beichuan earthquake traveled less than a year after the earthquake, "earthquake ancient ruins of Beichuan test operation planning program," introduced, North Sichuan earthquake site travel into trial operation stage. This year in May, the earthquake in Beichuan ruins tour will officially open society.

World Tourism Organization expert Eric Beichuan last September to visit the old town raised: "protected site of the earthquake in Sichuan, from the earthquake site building system, which includes part of the planning of tourism." Year "2011 China International Cultural Tourism Festival in Sichuan "period, the River to the north, he said, this product is rare form of the world, through an orderly and scientific development and promotion of Beichuan earthquake ruins a good trip will receive social benefits.

April 20, the new county seat of Beichuan Bana Qia Commercial Street. Wei Xiaoan renowned tourism experts with "in what adjectives to praise the county seat of Beichuan tourism elements of old and new can not be overemphasized," to express the visit gave him the old and new town after the impact. Wei Xiaoan said Beichuan earthquake site in the domestic tourism market is new, the best, it is absolutely goods. "Its existence is unique. In addition to the North River, where visitors can see this on the scene?" "There is no doubt attractive, but the most important is sustainable development." Row upon row of the North Chuanbanaqia through the store and see Piankou lion lights to rural and other non-left display, Wei Xiaoan that these formats will travel to the country in the forefront of rural tourism in Sichuan. But he also warns that the Sichuan earthquake disaster area tourism development must focus on sustainable development.

Interpretation of seismic site visit had multiple

"The earthquake is more suitable for the site visit meeting tour, expedition travel products. "

- Chengdu Panda Travel Group, Zhang Wei, General Manager International Travel Service Co., Ltd.

The Culture and Tourism Festival, the province of many famous domestic and international travel agents and traveling salesman also inspected the water mill town of Wenchuan, Ping Village, Mu care village. How to make attractive earthquake ruins of tourism products is that they reflect together on the topic.

Guangzhou International Travel to pick GZL manager Zhao Zongjie variety of tourism products shell-shocked, but 19, in Wenchuan Village and Mu asked the village level, he felt the impact of new products. "Guangdong, Sichuan and one of the largest domestic source of tourists, visitors need a new product." He told reporters, "As long as a new product, ever been able to let the tourists in Sichuan, as well as the urge again, and the earthquake in Beichuan Site visitors will no doubt come as Sichuan, Guangdong impulse. "

Chengdu Panda Travel Group International Travel Service Co., Ltd. Zhang Wei, general manager of the view that the earthquake in Beichuan ruins of the building and the promotion of tourism products should be "adapted to local conditions." "The tourism product is very suitable for conference groups, on Saturday, only a small meeting of the old mission to Beichuan county, were investigated. "Zhang Wei said, will tour the site in Beichuan earthquake design conference tours, expedition travel products.

Japanese inbound tourism is mainly responsible for business travel, general manager of the Chengdu Overseas jade tube and was confident: "As Japan's earthquake-prone places, sites of interest in the earthquake in Beichuan definitely great. But we are not the earthquake site as a separate product , which is very thin, we will take great efforts to develop nine East Central. "

Customs will become an important selling point

Think of the old streets of this quaint little shop has such a fashion, I'll introduce them to the Hong Kong audience.

- Hong Kong TV director Anna

Leave the new county seat of Beichuan, Taiwan, a planning manager Liu Huazhou think of Taiwan , "9.21" earthquake ruins Kobayashi village.

"A lot of tourists still come to visit Taiwan, '9 * 21 'sites, but there can only see the hills after the burial, there is no Beichuan county such shocking scenes and old. "Liu Huazhou said.

At the just-opened North Chuanbanaqia Commercial Street, a shop, the director of Star TV from Hong Kong, Anna was wearing a pair of hand-Qiang trial silver earrings, "think of the old streets of this quaint little shop has such a fashion, I want to pass it on to the Hong Kong audience. "

Limited travel agencies in Singapore Chase Miss Wang Xiuyun product planning, said this year, Singapore's tourists to Sichuan gradually more up, "before the company planned to April, with 400 tourists to Sichuan." After visiting the old town of Beichuan, Wang Xiuyun going to redesign the product line in Sichuan tour. "The product into the Qiang Mianyang Jiuzhaigou team, so guests can feel more ethnic customs, but also can buy some special souvenirs. Source: Sichuan Daily

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