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Sichuan Tourism Strategy



Relying on the unique tourism resources to create "the most beautiful white Tibetan villages"

Published: May 17, 2011

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May 11, German Township, Green County Township Village Zhongde bottom two rows of the first floor of a small Western-style brown Tibetan red in bright sunlight particularly noticeable. "Building and declared 'white possession of the largest tourist village housing', not only snow-covered plateau natural beauty and unique architectural style known to the outside world, but let every household to benefit from the tourism industry." Village party secretary Ding really say, relying on Shangri-La "Golden Triangle", and now the villagers began to eat "tourist meal" of the.

Zhongde changes in the village of rural County is making efforts to promote "Shangri-La Golden Triangle" to create a microcosm of the tourism brand.

Shangri-La is located in the hinterland of the "Golden Triangle" of the Urban and Rural Areas, is "la ecological and cultural tourism in China Link" is an important node, Shangri-La in Yunnan and Sichuan Daocheng Aden two major world famous tourist attractions in the middle, has a unique location advantage. County resident altitude of 2856 meters, sunny, pleasant weather, summer heat and winter cold, rain and heat in the same quarter, spring is connected, the average annual temperature is 10.7 ℃, highly desirable tourist resort.

Rural County based on its unique tourism resources, established the struggling construction of "Shambhala resort" development goals, focus on accelerating the training and upgrading of the tourism industry and work hard, effort to promote the "Shangri-La Golden Triangle" tourism brand to create, so that the county's tourism industry full of vitality.

"In the tourism infrastructure, we have focused on the construction of roads, expansion of tourism hospitality and so on." Urban and Rural Areas, said the county party secretary Wang Chengkang connecting Xiangcheng and Daocheng Aden 's "yaya" highway connecting the Urban and Rural Areas and Yunnan Shangri-La The "hole East" road surface hardening in progress, brown bear life experience ditch herdsmen completed construction of tourist areas, tourist resorts Zhong Deyang light off has taken shape, invest 1.2 billion of five-star "Hotel Raphael Blueberry" has been started.

With the rapidly improving tourism infrastructure, rural County of travel agencies and tour the rapid development of commodity production company, initially formed with the characteristics of tourism industry system Xiangcheng. In the original cultural tourism, religious tourism, and other products on the basis of the project, leisure tourism, ecological agriculture tourism, festival tourism and other new products, projects will continue to rise, a wide range of tourism product structure has taken shape. In 2010, Urban and Rural Areas tourists reached 73620 people, total tourism income of 47.853 million yuan, of which foreign exchange income of 163000 yuan, average annual growth of 15% or more.

Rural County Magistrate He Kanglin, the "second five" beginning, the Urban and Rural Areas is in accordance with the scenic area to create Seven Lakes, Zhongde, Mercer House, wood Lang Palace resort and leisure tourism, cultural and ecological tourist area of ​​white Tibetan villages, to build China's most beautiful white Tibetan villages, to create a high quality "Shambhala Urban and Rural Areas," tourism brand and other objectives, to "government-led, corporate body, market operation," the idea of ​​tourism development, is through the improvement of mechanisms, financial security, promotion recommendation, investment and other measures to promote the tourism industry. Source: Sichuan Daily

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