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Sichuan Tourism Strategy



Red Tourism: The Chinese characteristics, carry forward the fine traditions in contemporary

Published: May 17, 2011

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With the May-September peak tourist arrival of the red this year is expected, "a voice floating restaurant in the revolution," the South Lake then tourists will increase by 40%. Information the National Tourism Administration showed that in the occasion of the 90th anniversary of founding, tourism is showing a red dotted line contiguous, integrated urban and rural areas, growing pattern.
6 received 1.3 billion people in China's first launch of Red Tourism Plan for 6 years, the national red tourism booming, the total number of red tourism has received nearly 13 million people, close to China's total population.
China National Tourism Administration Shao Qiwei said that in 2004 Office of the State Office of Tourism issued the first phase of the red outline of the work of the task of planning and the main objectives of the basic implementation, the number of red tourism hospitality and comprehensive income have exceeded the target task. 6 years, the total number of red tourism has received nearly 13 million passengers, an average annual increase of 18%, consolidated revenue nearly 4000 billion yuan.
6 years, various localities and departments to promote the healthy development of red tourism, rising levels of development of red tourism, national tourist city red key areas of strategic cooperation and comprehensively push forward the joint launch of a number of content rich, distinctive red tourist routes.
China National Tourism Administration and the State Development and Reform Commission, the Central Propaganda Department, Ministry of Finance and other departments, organizational strength, based on in-depth research to complete the second phase of the national planning framework and the second red tourism classic red tourism attractions of the National Directory of preparation. Red tourism throughout the year visits 427 million tourists, an increase of 21%, consolidated revenue amounted to 130.2 billion yuan.
One contiguous urban and rural areas dotted line
The spring of 2011, Jiaxing, Ruijin, Zunyi and other top ten tourist cities in the South Lake Red signed the Declaration, the series top ten "Red City" of the "Red Tour" in South Lake start. Cross-regional, urban and rural areas together, the development of red tourism is becoming a major trend.
Red 2011 China Tourism Cooperation Forum and the National Tourism Tourism purchase transactions the General Assembly held recently in Jiaxing, China's 31 provinces and autonomous regions of the 100 members of the unit participants. Design of the conference launched the "glorious journey to find ancestors, a great view of the party venue" Jiaxing South Lake Scenic Area 24 red lines, and lines of these red tourism promotion and marketing promotion conducted in-depth discussion. The total turnover of 1.2 Signing the Assembly billion, of which about 20 million yuan to the total received.
Shao Qiwei said the development of red tourism in China in the future should focus on the red Tourism and other tourism forms of co-ordinating the development of red tourism guides to further enhance, the quality of instructors and management personnel. Give full play to the Red Tourism Coordination Group of 14 member units to the role of key tourist cities in the red and red scenic spots to give appropriate guidance to the planning; seriously study the establishment of red tourism personnel training in favor of institutional innovation issues; of red tourism souvenirs production of the guidance.
World trends with Chinese characteristics
In 2011, China will organize and convene the National Red Tourism Conference , in recognition of advanced units and individuals, under the 2011-2015 National Plan of red tourism, deploy the next 5 years, the Red Tourism.
Shao Qiwei said that under the 2011-2015 National Plan of red tourism, we should actively promote the two classic project area to improve management and service level. Employees do a good job, especially red tourism guides, instructors and training to improve the quality of personnel. Red tourism promotion efforts to increase around the commemoration of 90 anniversary of the founding, launched a series of themed events. Run China Red Travel Channel television network.
Red tourism mainly refers to the establishment of the Chinese Communist Party in 1921 to commemorate the revolution later, the monument and its revolutionary spirit in order to attract hosts, tissues receiving tourists to visit and tour, the purpose is to learn the revolutionary spirit, inspiring the spirit of traditional education and acceptance , relax, increasing experience. Cultural landscape of red tourism to red and green combination of natural landscape, the revolutionary tradition of education and the promotion of tourism industry development combined into a new type of theme tourism.
According to reports, the history of its own nationals tourism education, in some developed countries has become a system. Some German states in the primary school children on anti-fascist Training Tourism on specific legislation, requiring each school regularly organized students to visit the concentration camps and other places to visit, do not forget history.
Visited nearly 60 countries who travel up to Chen told reporters, travel and learning are so closely linked, especially the Chinese people since ancient times, "read a lot, from thousands of" traditional. Red Tour is this fine tradition in the contemporary flourish.
Source: China Online Travel _

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