Near the third anniversary of the earthquake, when a reporter once again came to quake-hit Ya, I noticed the parking lot Mengding scenic drive is packed full to the brim from all over, outside the ticket window filled with tourists, the tea ceremony attracted top amazed eyes. In the Bifengxia scenic, just finished the Chinese and foreign tourists visit seemed to become something more to say, everyone said: "Wildlife is very attractive, but the panda is not not the place." In the last in town, around the Sketch of the students come here to become a special landscape, and here is a good one to live a few days; Li's "two Xianqiao Inn" room rate of about 60-80 per weekday, weekend or holidays may be one, often offer also that there were no more than two rooms; the town tou very popular tourist, the business of all kinds of restaurants, extremely strong, and even casual riverside tea is also filled with tourists ... ...
Yaan City, Sichuan Wenchuan earthquake caused heavy losses, but its fundamentals were not damaged the development of tourism, scenic trace, plants and animals unharmed. Compared with other affected City (State), Yaan Image tourism security and restore market confidence as the most pressing issue. Faced with this situation, Yaan City Tourism Bureau in the municipal government under the strong leadership, strong shape, "Panda capital, ecological paradise" tourist city brand has taken a series of market recovery measures, received miraculous.
In order to rapidly restore market, Yaan City, enacted after the earthquake a "recovery received, the market recovery period, market consolidation," the three stages of the market recovery goals, introduced the "a free trip Ya Ya", "Sichuan Yaan Free Tour" "Chinese people free travel Ya" and "three-step" preferential policies received immediate results. Second half of 2008, the city Bifengxia, occur several times Mengding and other major tourist attractions long queues to buy tickets unrest. Ya tourism in the earthquake and then quickly restored to the level before the earthquake exceeded the total tourism revenue from the province in 2007 increased by 19 to 12, created the worst-hit city of Wenchuan Earthquake (state) tourism market rise, not fall a miracle .
December 23, 2008, presented the Taiwan giant pandas "Tuan Tuan" "round" of departure from the Ya'an Bifengxia Panda Base, arrived later in the day successfully Taoyuan Airport in Taipei. Taipei Zoo's panda pavilion after the opening, welcomed a large number of Taiwan people to visit, but caused strong concern to the media; local businesses also seized the opportunity to launch Panda toys, gold ornaments, t-shirts and other products, promoted "Panda economy" . For a time, "panda fever" swept through Taiwan , which also made Ya'an in Taiwan all the way to soaring popularity. Subsequently, Taiwan and Sichuan jointly launched the "round round home visit" and "round round mothering Tour" to achieve the exchange of tourists between the two places, the inbound tourism market for the Ya'an opens a new breakthrough.
August 19, 2009, the second "Yaan Panda • China • Animals and Nature Film Week" opened in Yaan, "Panda mothering - the world's panda reunion", "images of people • Forum Animals and Nature," " into the ecological Ya, and wildlife grand "series of eco-tourism activities so that the giant panda and again after the earthquake in Wenchuan Ya'an world attention.
As the world's first discovery of giant pandas, the "Panda brand," Tourism promotion has always been the focus of Ya. After the earthquake, Yaan City, but also strengthen the proposed "Panda capital, ecological paradise," the tourism image orientation, around the giant launched a series of marketing efforts. 2008, the world's first giant panda twins hundred days of celebration, the Olympic send-off ceremony for pandas, pandas Thanksgiving series of activities, the World Expo 2010 Giant farewell ceremony for two consecutive weeks of activities for the film "Panda capital, eco-paradise" of tourist city Brand gradually accepted by the people to become the most talked about pandas Ya tourist destination.
In addition, Yaan City also actively working with the central, provincial and municipal media to enhance cooperation, foreign transfer "Yaan Security beautiful" message; with domestic and foreign tourism organizations signed a cooperation agreement, and vigorously expand the tourism market; the same time organizing and planning, "Four Seasons" Four Seasons outbound travel theme activities, and media communications platform to build bridges, to develop tourism festival will be the economy and enrich the official tourism portal, launched in the lead customer service professionals travel qq No. ... ...
Received a series of actions to boost significantly the effectiveness of the market. Three years after the earthquake, Yaan City revenues from tourism maintained a continuous growth rate of more than 20% per year; 2009, 800 million tourists visits the city to realize revenues from tourism 40 billion yuan, and successfully opened the Taiwan market; 2010, the city Waterfall million mark for the first time exceeded the total tourism revenue reached 5.06 billion yuan, an increase of inbound tourists by 3.6 times.
Vice Governor of Sichuan Provincial People's Government, Huang Yanrong highly, said: "Ya is the benchmark of tourism in Sichuan."
Li Zhiqiang Yaan City Tourism Bureau, said in an interview: "'Twelve Five' period is an important historical development of tourism in our city of opportunity. As big Chengdu Tourism Economic Zone in the heart of the Chinese Giant Panda Habitat construction project area , Ya-end holiday travel will be a large number of projects have started construction. At the same time, we will continue to pay close attention to the market, deepening the 'Panda capital, ecological paradise' brand image, in pursuit of 'second five' during initial construction of the Ya become modern facilities and beautiful environment, excellent service, regional eco-resort international tourist city. "
