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Sichuan Tourism Strategy



"5 • 12" the third anniversary of the earthquake coverage - a happy life village Maoxian

Published: May 14, 2011

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Mao, China's largest Qiang settlements, in the "5 • 12" Wenchuan earthquake transport, power, communications and housing and other infrastructure suffered devastating damage, is the top ten most severely affected counties (cities). In the post-disaster reconstruction, tourism became the leading industry Maoxian economic recovery. Reconstruction, rebuilding of homes is not only used in all reinforced concrete frame structure, and have retained Qiang "mountain neighbors, and base stone for the room," the traditional architectural style, each village are from the rural tourism development. People not only live in a beautiful and strong houses, but also eat rice tourism.

Blown bamboo flute landscape peasant housing for the elderly has become a tourist hotel early in the morning, the breeze blowing, but also with the slightest cold lump in the air emitting a fragrance of vegetation. Mao Jian Luo Mu care village after breakfast to pick up the North for the elderly from their own wardrobe: a cup, an erhu, a leisurely to the small village square. Soon, wearing apparel, Luo Qiang Yang uncle's old friends also came to the right of the square, carrying a cup the same hand, there is a bamboo flute.

Romania 75-year-old uncle, the erhu is his childhood hobby. Post-disaster reconstruction, new houses completed, built a small village square dedicated. Small square of trees, the Luo and uncle have nothing else to Murakami's other elderly people come here to rest, pulling the erhu, and play bamboo flute and singing. With tourism development, in the leisure of the old people also seems to have become a landscape. "Those in the city to the guests, on our clothes, our flutes are like, to come and take pictures with us. Now come here every day has become our habit." Hospitality Luo uncle said, laughing.

Early last year, Luo uncle's eldest son, with state subsidies, coupled with savings, built new houses in the village and open in their own new house music from the farm. Luo uncle began when his son to give up work outside the home, at home to open farm music is very suspect, "This is backcountry where the number of people willing to come."

But later changed his mind uncle Luo, Mou Yishanbangshui With care village and the unique geographical and climatic advantages of the Qiang culture, not only attracted a growing number of tourists, also in October last year, commentary on the 4a level scenic spots. "Before the burst of 'May' Day, a lot of city people come here to vacation, the son of peasant music is not busy is not busy, I have to go along the way by." Luo said uncle's farm is now open Le son when the family were happy to co- mouth shut.

Others looked at the village are open Nongjiale tasted the sweetness of the right side of the Yang uncle, said he also intends to own a new house before the summer also decorate, to open a farm music.

Mu Yang Zhongfu care village branch secretary, said the village is a typical Mu care arable land, population, past the village people mainly by migrant workers income and planting cherry, walnut and other fruit trees. 2008 earthquake in Maoxian all traffic disruption, and then comes the season of ripe cherry, cherry all the movement will not go out, can only rot in the trees, the village not only the house falls down a lot of farmers have not get paid.

Post-disaster reconstruction, Mu asked to put forward the development of rural village tourism as the pillar industries, the villagers opened joy, open a small restaurant, eat something the tourist rice, even the fruit of the tree have become tourism products. Now the village has 5 large scale furniture, farm music, a dozen people have come up with their part of the house, in the tourist high season for tourists to use. Although the village has just started to develop tourism, but many people have tasted the sweetness of rice to eat tourism. Yang Zhongfu calculations, several farmers in the village last year, the per capita income nearly two Lok million, known as the Mu care continues to improve, after the tourists will be more at home than travel to do work in town much easier.

To broaden the income sources of villagers, the village party branch has proposed a "branch of the + Association + base" rural tourism development model of leisure, the village party branch and the well-known universities, wedding company, driving organizations asked students to create Mou painting base, sunset red base, wedding photography base. Tourists came, and now the village began to consider how to let them stay, "we are now plans to build a horse riding into the ditch and the rafting experience project, visitors have fun, not only can come, can come back." Yang Zhongfu care village for the future Mou tourism development is full of longing.

Mu village people asked to become the boss from the farmers, taste the sweetness of tourism, and Maoxian county in another nearby village - Ping Village, the people also rely on the "village + enterprise + farmers" in the new development model, are benefit.

Ping Village, led by the village committee, village farmers voluntarily shares of land and housing, set up a "water and wind in Maoxian Qiang Culture Tourism Co., Ltd." to "village shares, sharing achievements," the way of operating companies to carry out rural tourism , the company unified the land lease and housing village, a five-year rental contract signed, and then rented to the same price operators, the operators will be transformed into rural tourism hotels housing, tourists. The original owner was not only the house rent rental income, you can also Fanpin back to work, earn a reward.

Villager Wang Huizhi house floor area 295 square feet, she will own the house out to the company, the house in her family opened a restaurant Qiang characteristics. She got more than 10 million years after the rent plus state subsidies and loans in the county bought a new house.

Wang Huizhi's husband was originally a cook, rent out the new restaurant opened, she and her husband own the house back together Fanpin's restaurant work. She said, "his monthly basic salary of 1600 yuan, and some commission, and former cook at the outside income the same. And I now have the basic wage in January 1200 yuan, and some royalty income more stable than before."

Wang Huizhi say that they are mainly farmers growing lettuce before "look on weather," Weather, climate, a great impact on crop yields, annual income instability. Especially in the 2008 earthquake, traffic disruption, the ground movement will not dish out, go out into the county free to send, send endless can only rot in the ground of the. Not only the house falls down, no income, even the capital is now lost. 2009 While the earthquake has passed, but the road is poor, as low income.

"I work in the restaurant, to see this business is getting better and better, and then before the Tourism Festival is May Day, every day was filled with guests." Wang Huizhi pleased to say, "dined tourists come, go When asked me to buy land in the dish, collected directly to the thick bundles installed in the car back. they say our food fresh and ecology. "slowly seeing the development of tourism up, Wang Huizhi wondering wait five years rent to expire, and she put the house back to, their own boss to open a restaurant.

Mao County Tourism Bureau staff, this year's "five, a" mini vacation travel is very popular during the Mao County, received 31300 tourists, visitors, 17522400 yuan of tourism revenue. Mou care not only in the village, Ping Village, rural tourism is booming, security villages, water Nishimura, Qing Gan village, river Pa, Ash Village, Shawan Village, Willow Village, Shelter and so the village will be built into high-quality tourist village to develop rural tourism, tourism to local people through a better tomorrow.

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