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Sichuan Tourism Strategy



"5 • 12" the third anniversary of the earthquake coverage - rural tourism to the force after the earthquake Pengzhou

Published: May 13, 2011

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Earthquake occurred near the third anniversary, when the reporters once again came to the most famous summer resort in Chengdu, the Pengzhou around the earthquake had left no scars, instead, is the abnormal formation of wide roads, beautiful little bright colors houses, the layout of the patchwork of country hotel, there is a picture of reassuring smile.

As a time when "May" mini vacation, with fine weather, visitors crowded around the Pengzhou everywhere. In the famous red peony cultivation Jingshan area, spacious parking lot outside the gate from the car filled to the brim. Red King nedan area, large YE, five states red, round the waist floor, crane lying snow, more than 260 varieties of Pengzhou purple peony bloom very gorgeous, many tourists wandering around in the Dan Rose Garden, Fantasy Park, peony Ping , flower garden and other attractions, enjoy the elegant peony grace.

Longmen Town, Baoshan Village, Sun Village Hotel rain, all the same color exquisite cottage Anhui, farmers have the spare room to the village of unified management, can also load from the housing and tourism development function, it is "New Houses in Pengzhou "in a major example. Here, the door of every household heads are plugged in the bright flag, which embodies the people after the earthquake, the Baoshan new feelings of gratitude. Nearly 70 villagers regarded their own courtyard, rooms, beds were cleaning up, they said: "The weather heated up, the summer peak period will come along. Clean up the house, waiting for tourists to visit the . "

Jinpeng early owner of leisure housing price list posted on the wall, took a prominent position, weekend rest, all summer long live the price at a glance, from 80 yuan per day to 1600 yuan per month range. "The prices are including room and board, and tourists are free to choose consumption." Operators Sister Su said, "summer, Pengzhou much cooler than the Chengdu area, so many people come to the summer, but also often do not set to the room. Young people are generally on the weekend to stay a day or two; some elderly people are a living is through the summer. To this end, we specialize in different types of tourists based on needs, develop a different consumption patterns. "talking about business income, Sister Su just laughed and said: "Although a few months a year to do business, but keeping the workers strength than the city several times."

Earthquake ruins in the fish hole point of the bridge, a lot of tourists in the huge "5 • 12" sign before the group photo taken. Bridge next to the "Chuk Yuen fishing village," the main business of rainbow trout, sturgeon, catfish, big head, triangular bees, and other characteristics of fish, greatly welcomed by tourists. I saw a dozen farm workers busy greeting customers happy over a hundred years, too busy, do not enter the car when parking. Operators Zhang Qi said: "Every summer business are very good, if not a lot of tourists on weekends. Business is good, one day be able to sell a few million."

"Luming Holland River", "Solar Rain", "Life Yangquan", "Golden Longwan", "Qu on the Hill," "grindstone", "soap Jue Tree", a large number of hotels and country music like a mushroom farm in three years after the earthquake have been put into operation for the revitalization of the tourism industry increased sharply after the disaster Pengzhou a dash of color. Magnetic peak, Tongji, Dan Jingshan, deer and other towns of the rural tourism also do a bang, the distribution of these townships national scenic area, western China's largest peony growing ornamental base for food and beverage point of cold-water fish farming, modern agriculture Industry and Tourism Park, a small town in the French romantic style, the "History of the cattle teaching building" earthquake ruins a Lotus Lake Water Park ... ...

After a major earthquake Pengzhou after baptism, although Yinchang Gou, Hui Long ditch area severely damaged and has not yet reopened, but the rapid rise of tourism, has given way to travel back onto Pengzhou the development of new fast lane increase the local people has also become an important industry to get rich.

After the earthquake, Pengzhou take full advantage of opportunities for post-disaster reconstruction market town, rural housing reconstruction and seize the favorable opportunity for urban and rural areas, construction of tourist attractions in the city off the town and the tourist attractions the village climax. Currently, the deer have been initially established and emerging tourism town of 2 and 50 tourist attractions Pengzhou village; which Longmen Town, Baoshan Village, magnetic Fengzhen deer Village, the town of White Deer White Deer Community has been created for Chengdu tourist attractions Village, Baoshan District, has successfully created the impression tourism rural tourism resort of Chengdu. To solve the employment problem of rural labor force after the disaster, according to local conditions made Pengzhou the development of rural leisure tourism ideas. After nearly three years of development, there are 100 rural hotel received Award, restoration and new development of 20 peasant music star. At the same time, in order for the residents as soon as possible to the affected people, "King Man" into the city to actively carry out catering, hospitality etiquette, tourism, commodity production and other training for tourism professionals, travel professionals far has trained more than 2000 people.

Accurate positioning as industry, new home construction and post-disaster Pengzhou rural tourism development high degree of fit, making the rural tourism shows the trend of more flowering, Chengdu has become the new card and new rural construction in three years after the earthquake recovery and reconstruction of the city's tourism industry The most prominent spot.

Pengzhou scenic director of the Office of Tourism Management Section Yi said: "In the future, we will continue to follow the concept of urban and rural, to Jian River Valley eco-tourism zones as the carrier, to develop rural tourism and leisure, to create" garden leisure valley ", Pengzhou tourism revitalization. This year, we will strive to 2.36 million tourists trips, 4.2 billion of tourism revenue, an increase of 18% or more were. "Source: China Tourism News reporter stations in Sichuan

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