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Less than 3 years, battered by the earthquake in Sichuan tourism , not only to achieve the revitalization targets disaster, but also a comprehensive level than before the earthquake. Suffered heavy losses from newborn to Woon, Sichuan tourism to revive the history and development of the "industry leading disaster recovery and reconstruction" to make the most perfect comment.

Deepen the government-led, and create a development environment; response to the crisis, active innovation; closely Center, follow the law; demand-driven, enhanced services; center of gravity, to guide development; response to the crisis, active innovation - "5.12" Wenchuan Earthquake occurred 3 years since the restoration and reconstruction, the provincial government under the strong leadership, care and support at the National Tourism Administration, the Sichuan tourism industry around the "two speed up", the "Five", innovation and post-disaster restoration and reconstruction of tourism model, with a series of enterprising spirit and innovation initiatives, out of a "government-led, corporate body, market operation," the characteristics of development, the province's tourism economy has shown good momentum of development, completed a year ahead of schedule " Eleventh Five-Year "tourism planning various economic indicators.

Today, the province has entered the tourism industry to industry to upgrade and promote the implementation of sustainable tourism development in the new post-disaster phase.

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In the sudden disaster, the Sichuan tourism industry has shown unprecedented cohesion and combat effectiveness, compose a magnificent sense of heaven and earth poems, and created a tourism industry, "Life and Death million visitors a large rescue" a miracle.

At 14:28 on May 12, 2008, this was a black moment solidified the permanent history of the world's major sections of the disaster. However, so that "5.12" go down in history, more than just tears, shining legacy, there shaking catastrophe facing the people of Sichuan tenacity and dauntless.

The earth was moving, housing collapse. Emergency Wenchuan, Dujiangyan emergency, emergency Beichuan, Mianzhu emergency, emergency Shifang, Qingchuan emergency ... ... in the affected areas, the distribution of a large number of scenic spots, "5.12" Wenchuan earthquake occurrence time when the tourist season, became parties to the safety of tourists focus of attention. After the disaster, the Sichuan provincial government to firmly implement the Party Central Committee and State Council's arrangements for the deployment, the visitors an important aid for earthquake relief work, attached great importance to and actively organize and coordinate the resolution needed to address the human, financial, and material. A "Tourists rescue" campaign spread rapidly in affected areas across the province.

Start the first emergency relief mechanism. The day of the earthquake, China National Tourism Administration Shao Qiwei, for on the Sichuan tourism system expressed sympathy, and made ​​important instructions on relief: the premise of ensuring the safety of tourists assistance in a timely manner; do everything possible to protect the Sichuan tourism relief needs.

Aba, Mianyang and Dujiangyan Party committees at all levels in the affected areas and other departments to protect the safety of tourists on the important position of the relief work. Aba tourists mainly devoted to the mobilization of emergency response vehicles and a variety of items, the tourists must pass through the line, arrange the tourism sector staff to provide hospitality for visitors and evacuation services. Played a huge role in people's army, as long as the clues provided visitors the troops or aircraft search and rescue teams dispatched, under bad weather conditions several times in the emergency dispatch search and rescue aircraft.

More than 10 days after the disaster, the State Tourism Administration held more than 10 times continuous relief coordination leading group meetings , study and plan the earthquake relief work, and immediately sent a special working group to Sichuan, timely guidance, to assist the Sichuan Provincial Tourism Bureau rescue tourists. Provincial Tourism Office Emergency Management Office set up earthquake relief headquarters, announced on duty calls, to implement with class leadership and duty, a 24-hour duty system, notify the municipal, state tourism bureau to collect timely report the tourism industry and the system disaster, quickly issued 5 emergency notification, on emergency duty, tourist assistance, reporting and other aspects of the disaster were put forward.

The first time to collect, sort, aggregate, update disaster tourists casualties, missing, stranded, trapped and rescued information. Provincial Tourism Bureau in a timely manner to assist provinces and municipalities Tourism Bureau Tourist Information Find tourist groups, visitors and their families come to do consulting help, comfort and hospitality come to the reception coordination of tourism enterprises.

Visitors life above all else! Data is the best evidence - despite the disaster to Sichuan tourism industry lost billions of dollars directly, but the 1.1 earthquake in Sichuan thousand visitors receive timely relief team, while the evacuation and rescue of the 4.5 million were scattered passengers.

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April 19, 2011, Sichuan, China International Cultural Tourism Festival kicked off. When the eyes see Wenchuan, Beichuan and other places turned upside down, the participants agreed that domestic and foreign tourist counterparts: Sichuan disaster areas in infrastructure and tourism development has made ​​great achievements in post-disaster, created the new world tourism, tourism in Sichuan post-quake restoration and reconstruction Experience and wisdom can be a global disaster recovery and reconstruction of the samples.

In 2010, the province's total revenue of 188.609 billion yuan of tourism, of which 186.203 billion yuan of domestic tourism income, domestic tourists 271413000 people - the total tourism income, domestic tourism income, the number of domestic tourists were 3 major indicators, and before the 2007 earthquake compared, respectively, up 54.9%, 57.8%, 46.2%. This 3 data show that tourism in our province have been restored and the overall level than before the earthquake, go to the implementation of the industry to upgrade and promote the sustainable development of tourism in the new post-disaster phase.

Sichuan tourism industry 3 years post-disaster reconstruction, the leading industry in the province to establish the status of the tourism industry to achieve the tourism industry in the province take the lead in the reconstruction of recovery to achieve organic integration of tourism and related industries to achieve the tourism industry structure to promote disaster optimization. "A set of three to achieve" industrial structure to Sichuan tourism recovery and reconstruction model has become a world model.

Shortly after the earthquake, the State Council approved the "Wenchuan Earthquake Restoration and Reconstruction of the tourism industry" to define the industry's leading industry position in the province under the guidance of tourism planning restoration practice, confirmed the exact location and scientific .

After less than 2 years of restoration and reconstruction, the end of 2009, the province's total tourism revenue of 147.248 billion yuan, an increase of 34.8%, to restore and exceed the 2007 level, becoming the first to hit the first billion dollar restoration industries, tourism industrial reconstruction in the province took the lead recovery. Expert evaluation: the first restoration of the tourism industry to solve the employment, enriching well-being, safeguard social stability has played a significant role in promoting the social outlook of the disaster area, visitors confidence and investor confidence in the recovery has played a leading role.

3 years post-disaster reconstruction, the province implemented the tourism industry and culture, agriculture, the organic integration of related industries. Mou care village, the hometown of a large number of new Yu cultural village was born in the post-disaster reconstruction; JIANMENGUAN, Mianzhu paintings Village Cultural tourism emerged, a large number of traditional folk arts, protection of intangible cultural heritage can be passed and carried forward.

Achieve the transformation and upgrading of rural tourism promotion, Aba promoting the "village of a hundred projects" so that reconstruction of villages and rural tourism development closely. After the earthquake, there have been six worst-hit city (state) of 7 counties (cities, districts), 23 townships (towns), 51 villages were awarded the "rural tourism in Sichuan Province demonstration counties (cities, districts), townships ( town) and village, "the title. Tourism and one, two, three patterns of coordinated development of a thriving industry.

Gave birth to post-disaster restoration and reconstruction of our province's tourism resources and the emerging new tourism products, statistics show that tourism in the province after the earthquake recovery and reconstruction projects 175, with a total investment of 7.583 billion yuan. As of the end of April 2011, a total of 164 projects have been started, 121 completed projects, a total investment of 5.6 billion. Effective progress of reconstruction projects, led the tourism business and investment community to the disaster area: 3 years, the Chengdu Cultural Tourism Group has invested 10 billion yuan building Xiling Snow Mountain Sports Resort, China Railway Construction Bureau invested 2.2 billion Huashuiwan resort town of China, Sichuan, China Railway Construction and Development Co., Ltd. Branch invested 500 million yuan in Dujiangyan City, building an international equestrian sport tourism projects have started.

World Heritage-level scenic spots of Jiuzhaigou , Huanglong , Emei Mountain - Leshan, Dujiangyan - Qingchengshan and other traditional tourist products in the reconstruction of the upgraded; JIANMENGUAN, Yuanwang Dong, street children town, Sanjiang and other hard-hit area in the reconstruction of tourism products the reborn; Green River in eastern Sichuan earthquake ruins, Wenchuan Yingxiu "'5 * 12 'earthquake memorial", Han Wang earthquake ruins such as the formation of new tourist highlights. As of February 2011, there were a tourist attraction for the province's 202, added 99 more than the end of 2007, of which six worst-hit cities and prefectures added 55.

Province travel and transportation infrastructure is a leap improvement. Highway, national and provincial trunk and rural roads and trunk has formed an important economic and convenient transportation network of travel, constraints Sichuan tourism development, the biggest factor - traffic had wrought major changes. The province's key transport infrastructure reconstruction projects 483, as of now, 455 projects have been completed for 94.2% of total number of projects, a total investment of 77.717 billion yuan, total investment for the planning period for 92.2%. Among them, the highway has been fully completed the planning of rehabilitation and reconstruction tasks; national and provincial trunk and major economic projects completed projects Route 76, post-disaster rehabilitation and reconstruction project of rural roads have been built 26000 km, passenger transport site disaster recovery and reconstruction projects have been completed in 373. "Sichuan transportation hub when completed, is the day of the great development of the tourism industry," Today, this goal is the realization of the rapid.

Post-disaster rehabilitation and reconstruction but also to make our province set a new world-class tourism brand, tourism influence over the level before the earthquake, elements of the tourism industry has exceeded the level before the earthquake, the tourism industry before the earthquake response to the crisis level of more than ability. "One set, three more than" soft power, tourism, boost the tourism industry in our province into the transformation and upgrading, and also promote sustainable development in post-disaster tourism into a new stage.

Sichuan Wenchuan earthquake to cause serious damage, but also to Sichuan, has brought worldwide impact and attention. Global strategic consultancy McKinsey & Company survey, the global media on the Sichuan tourism 's attention had reached a peak during the earthquake. Now, every day millions of Internet users check understanding of Sichuan, more people know of tourism resources in Sichuan, Sichuan's giant pandas and so on.

Travel more than before the earthquake is not only concerned about the degree of soft power, more elements of the scale of the tourism industry in our province and the tourism industry to respond to shocks. Crisis in the tourism industry in our province after the disaster early warning, risk assessment, crisis communication, crisis management and recovery management mechanism is enhanced. 2010 "8.13", "8.18" large flash floods landslides occurred, the prompt start of the tourism industry in our province crisis response and processing power, better handling of emergencies. Wrecker provincial tourism practitioners and increased the capacity for disaster prevention, disaster mental capacity and mental recovery has been increasing.

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3 years, Sichuan tourism in the ruins of a miracle, the overall recovery and exceeded the level before the earthquake, one year ahead of schedule, "Eleventh Five-Year" objectives and tasks.

April 20, 2011, in Beichuan Qiang Autonomous County Commercial Street Ba Naqia Street held a grand opening ceremony. Day, to participate in the International Tourism Festival 2011, and tens of thousands of visitors and foreign guests together with the influx of new Beichuan. Look at all of this, Beichuan County Tourism Bureau, Lin Chuan's face a smile. "5.12" Wenchuan earthquake, Lin Chuan lost six family members, but as a Sichuan tourism , he puts buried grief - from disaster relief to the tourism recovery and reconstruction of Beichuan, Lin Chuan has never been hard to stop pace.

In the Sichuan tourism recovery and reconstruction of 3 years, tourism system emerged in numerous "Lin Chuan." In the provincial government under the strong leadership, care and support at the National Tourism Administration, the Sichuan tourism in rebuilding self-reliance, hard work, write a panda home more beautiful after the storm brilliant movement.

Time recorded in Sichuan travel the path of strong rebound from the trough - 2009, driving the revitalization of the tourism market recovery campaign was born 5, Sichuan tourism set foot on the glorious road of rehabilitation.

Positive for the province to the national post-disaster recovery and reconstruction for tilted counterpart provinces aided recovery and reconstruction of tourism, increase Sheng Benji oriented financial capital investment, improve, and improve disaster tourism investment environment and further improve investment and attract more private capital into the disaster restoration and reconstruction in the tourism industry. According to statistics, the tourism industry for the province to the national post-disaster recovery and reconstruction 424 million, accounting for rehabilitation and reconstruction master plan for tourism projects 5.5%.

The provincial government issued a "speeding up the revitalization of the tourism industry on recovery", developed to further strengthen government guidance of investment, strengthening the basis for tourism development, increase the tax credit support, and enhance vitality of the main tourism market, creating competitive advantage, to encourage tourism consumption 27 high gold content of the policy measures. Meanwhile, the province after the earthquake focus on supporting and nurturing 64 tourism enterprises, fostering the growth of market players.

Line co-ordination, as the recovery after the earthquake the revitalization of tourism in our province is an important action, was elevated to an unprecedented height. "Implementation of the circuit is both a government-led strategy of co-ordinating the deepening, and deepening of the strategy is fine, is the times and the development of innovative forms of tourism in our province." The leaders said the provincial government.

With the development of the tourism industry, self-traveling by car has become the main force of the tourism market. To this market demand, the province in the Sichuan tourism information network launched a thousand self-service tourist routes, the product of a launch, by the majority of users and travel lovers of the pursuit, the monthly click rate of more than 300 million times. On this basis, thousands of families in our province has launched a new farm music, thousands of food Subway word of mouth, thousands of photo Tianfu Jing million lines such as "thousand words" special tourist line to become another province to expand the tourism market leading products . "Strengthening the territory to promote the overseas, the focus around to ensure that the province" - in this promotion and advertisement policy guidance, the province played a boost tourist confidence, restore the tourism market "combined": Sichuan, China held the 2009 International Culture and Tourism Festival, the Tenth Western China International Fair and other activities; to South Korea, Japan, Singapore, Malaysia, Germany and other countries to carry out publicity and promotion; launched round round home tours, round round mothering travel, strengthening the Sichuan and Taiwan 's tourism interaction , set off by flowers, hot springs, folk, town-themed campaign, a series of promotions led the Sichuan tourism development in the revival of high-speed ahead on the road.

March 2009, Sichuan tourism in the history of the largest event kicked off a joint profit sharing, the overall state of the province's 21 cities launched the "price depression" preferential policies - at home and abroad in Chengdu Panda issued 20 million cards; Aba gift Jiuzhaigou , Huanglong tickets 185000; Emei Mountain and other scenic spots in the province hundreds of May 12, 2009 the day open to visitors free of charge. "Price depression" has been welcomed by domestic and foreign tourists, tourism receipts high, especially in Chengdu, Mianyang, Deyang, Aba, Guangyuan, Ya'an six worst-hit cities and prefectures in 2009, the total tourism revenue reached 68.221 billion yuan, with 2007 an increase of 0.3 percentage points.

2010, the province began a three-year "plan to enhance tourism", and strive to 2012, the province's total tourism income of 100 billion yuan and then cross a level to reach 250 billion yuan. To do a good job building tourism infrastructure, tourism and tourism product diversification soft power as "the three major tasks", 2010, the province's total tourism revenue reached 188.609 billion yuan; As of the end of April 2011, the province's tourism recovery and reconstruction total of 164 projects have been started, 121 completed projects, respectively, 93.7% of total projects and 69.1%; total investment 5.6 billion yuan, accounting for 75% of the total planned investment.

May 15, 2011, Sichuan, China International Cultural Tourism Festival is about to end. Success of our province for many years as an international tourism festival, Sichuan, China 2011 International Cultural Tourism Festival to highlight the "leading industry enriching students, scientific reconstruction of a more beautiful" is the theme for the Sichuan tourism and the world to strengthen cultural exchanges and promote culture and tourism creative combination of a platform to important platform and bridges.

The Tourism Festival, to the nation, the world demonstrated in-depth post-disaster reconstruction in Sichuan cultural tourism a new face, more shows and promotion of the scientific reconstruction of post-quake tourism a leading industry experience and the development of fruitful results. More than 600 guests from around the world have praised: Sichuan disaster areas in infrastructure and tourism development has made ​​great achievements in post-disaster, creating a new world tour, Sichuan tourism recovery and reconstruction of experience and wisdom to become a global sample of post-disaster reconstruction.

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Thanksgiving in mind, back to the community. Sichuan tourism people will be further summarized to help visitors explore the formation of the province a good summary of the working methods for the effective increase in the "crisis response mechanism", the province's successful experience in post-disaster reconstruction summarized rise to "rebuild the tourism industry system", to promote and share the world for the world to contribute to tourism development.

Sichuan tourism sailing off to the future

The beginning of 2011, provincial leaders made important instructions on the main: Requirements should be based on the province's new tourism, a higher starting point, scientific development and implementation of "second five" tourism development plan to accelerate construction of tourism economy. The face of new challenges and opportunities in our province how to accelerate the development of tourism to promote tourism development in the way of change, efforts to tourism as a strategic pillar industry in Sichuan and the people more satisfied with the modern service industry?

Development of new "disaster tourism development and revitalization plan." In the "Wenchuan earthquake industry Promotion Plan", " Sichuan tourism industry, "second Five-Year" plan "under the guidance of future tourism development strategy for the province from the disaster areas to establish the level of tourism in affected areas to promote the" two transformations "tactical level" Five upgrading. " New look of the area after the earthquake, now speed up the transition to a world-class tourist destination; the post-disaster restoration and reconstruction of tourism a leading industry characteristics and advantages of sustainable development to the disaster area and pillar industries change. Disaster tourism products to enhance competitiveness, improve levels of disaster tourism elements to enhance the management level disaster tourism, disaster tourism crisis management capabilities to enhance, improve disaster tourism services.

Sailing, Sichuan tourism "second five" objectives are clear. Lateral to the level higher than the national average growth tourism, higher than the growth rate of gdp in Sichuan Province, higher than the level of the province's overall development of tertiary industry growth rate, show the image of the window in Sichuan, to promote the vitality of industrial linkage industries, increase employment Min enriching the people's livelihood industry, heritage of traditional culture, civilization, industry, environment-friendly demonstration industry, the basic realization of the objectives established tourism economy. Vertical, through economic goals, social goals and objectives of the completion of the industry, initially to cultivate tourism in our province a new strategic pillar industry of national economy, into an international well-known, important domestic first-class tourist destination.

By 2012, total tourism income of the province in 2009 on the basis of a net increase of 1000 billion yuan, to 2500 billion; to 2015, total tourism income of the province and strive to over 350 billion yuan, annual growth rate of 16%; the province's total tourism revenue accounted for more than 12% share of gdp. Further expand the tourism market, the number of domestic tourists reached 370 million passengers, an average annual increase of 12%; tourist arrivals reached 300 million, an average annual increase of 24%. Number of employees will travel directly to 100 million people, about 450 million people driving social employment, make good use of traditional culture, to develop tourism, performing arts, to promote tourism into the development of cultural industries in Sichuan and the important carrier of spiritual civilization. Source: Sichuan Daily