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Sichuan Tourism Strategy



Sichuan tourism become a butterfly

Published: May 11, 2011

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Ten years progressive new highlights of Tourist

Tomorrow, "5.12" will mark the third anniversary of the earthquake. Post-disaster reconstruction, travel first. Throughout the three-year reconstruction of the old show a new bright spot after the earthquake area, which helped build for the two sides "exchanged" Tourism, experience tourism hot ... ... have gone through ups and downs of the Sichuan tourism ushered in the great period of development. Reconstruction through the analysis of the top ten tourist highlights, to show more beautiful after the earthquake in Sichuan style, highlight the Sichuan people perseverance, indomitable spirit of forging ahead.

Highlight 1:

Scenic highlights of the old show new

Representative:

Aaaa Sanjiang area created

"5.12" Wenchuan earthquake, many prominent emerging area, and growth of a new bright spot for the tourism industry, Sanjiang area is a typical representative.

"5.12" earthquake, although the beautiful scenery of Sanjiang area, but area is lagging behind the hardware and software facilities, reception area and lower capacity, less Waterfall. Especially after the earthquake, the Sanjiang's tourism infrastructure and services suffered a devastating destruction of scenic beauty moment into the old ruins.

Earthquake recovery and reconstruction of economic, tourism first. Wenchuan county, the county government to tourism as the leading industry, re-Su Wenchuan economy, starting with attraction (area) on the reconstruction of the recovery, from accessibility (roads) to create complete construction. Through the efforts to build Three Rivers area has moved from a collapsed buildings in a butterfly, into a beautiful "water Tibetan villages!" January 18, 2010, the National Tourism Administration announced that the country named in the Sanjiang aaaa-level scenic spot area, Sanjiang to be a very rapid recovery of tourism in the hardest hit, and after the earthquake created a successful national aaaa of the area. Today's three rivers, has become the most mature tourism products Wenchuan.

Qiang traditional buildings, towers, streets, quiet and peaceful life Zen Street. Majestic towers, pavilions floor angle, small bridges, the trail left behind a string of romantic quartzite footprints. After the earthquake, Wenchuan only took 2 years to let a strong ethnic characteristics Xiqiang town where they stand in the ruins, historical and cultural reproduction authentic Xiqiang, this is the water mill town. May 2010, the city officially opened Qiang Water Mill Street. According to reconstruction planning, water mill to be built into the economy strong town, to be from the development of agriculture and industrial economy into the education, tourism, leisure, tourism, living mainly in the new economy, and now, water mill has been built into Sichuan the "Lijiang." In addition, the earthquake ruins park, Earthquake Museum, also with the collective appearance of the completion of reconstruction, after the earthquake, the rise of a large number of scenic spots are rich in our Travel & Living.

Highlight 2:

Rising number of new scenic spots

Representative:

Comparable to the Lijiang Ancient Town Water Mill

Highlight 3:

Car lines increasingly rich

Representative:

60 fine line to see changes affected

Sichuan tourism is rich in resources, but also a few car lines. However, after the earthquake, combined with the new area after the earthquake and the new line, Sichuan introduced more Zijia lines. Recently, the Provincial Tourism Bureau announced 60 new look boutique tours disaster areas, travel information for tourists, to promote MICE tourism market in Sichuan disaster restoration and reconstruction.

This reporter learned that 60 new look boutique tours disaster areas, Chengdu, Mianyang, Deyang, Guangyuan, Ya'an and Aba, in these fine lines, most scenic free tickets, has brought tangible benefits for tourists, while visitors to the disaster area advocacy to see changes, feel the reconstruction results. With the introduction of 60 car lines, but also reveals the self-drive tours in Sichuan after the earthquake, more colorful.

Highlight 4:

Reconstruction for "exchange" Tourism

Representative:

Start the Guangdong counterparts Wenchuan "Love Tour"

After the earthquake, the whole country to earnest enthusiasm for the selfless help post-quake reconstruction, reconstruction units and their counterparts in the disaster area have started between the "exchange" Tourism. March 2010, Guangdong Province Wenchuan counterpart support to start a "big love tours" to let visitors experience the Guangdong counterparts aided Wenchuan view. Their counterparts in Guangzhou City, aided by the Wisconsin front line working groups, the Guangzhou Municipal Tourism Bureau, Wenchuan County People's Government's "great love re-take the western trip" activities to the tourism market in Guangdong first launched a series of Wenchuan travel routes, travel agencies have organized hundreds of places in less than a week's time, quickly sold out. Moreover, many travel agencies and units of the province groups have also organized tours to visit the reconstruction provinces, travel, study, "exchange" Tourism in the affected areas and reconstruction provinces gradually hot up.

Highlight 5:

Play the tourist card after the earthquake

Representative:

Kitagawa, Pengzhou, Wenchuan ... ...

Now walk the earthquake in Sichuan, careful people will find better earthquake left "scars" are preserved, for example, the old town of Beichuan, Pengzhou Xiaoyudong bridge site, White Deer Township, Wenchuan earthquake stone and so on. There are sites for the center of earthquake seismic new building site of the park and other tourism projects. Coincidentally, Dujiangyan , Pengzhou, Wenchuan, Beichuan earthquake were to hit a very heavy focus on tourism promotion tourism after the earthquake, the feelings of the great destructive earthquake, the indomitable spirit of the people to understand the disaster area, after tasting the beauty of the reconstruction, as The most hard-hit tourism industry built after the earthquake a "trump card."

Highlights 6:

Travel professionals as "Beloved"

Representative:

Pengzhou tourism promotion training staff after the earthquake

"5.12" Wenchuan earthquake, the tourism industry, local government disaster recovery become the most important task. Only understands the operation of the tourism market, but also understand the "5.12" Wenchuan earthquake and reconstruction of specialized people, from 2010 became the human resources needs of the affected areas of the "meat and potatoes."

Pengzhou a staff of Tourism, the second half of 2008 started reconstruction Pengzhou earthquake began, Pengzhou governments will restore the tourism industry post-earthquake reconstruction work as one of the key, "after the earthquake is a new tourism project, According to the original idea to promote might not fit, you need to understand the tourism market and know a lot of reconstruction expertise to engage in related work. "It is reported that from 2010 it intends to reserve Pengzhou related human resources, several organizational units who Pengzhou delegation going counterparts aided Province - Fujian, study visits, training extension workers after the earthquake, hundreds of passengers traveling. Now, after the earthquake in Pengzhou tourism promotion, these specialists have been picked on the beam, play an extremely important role.

Highlights 7:

Hot hit tourism infrastructure

Representative:

Promote the development of bridge construction Xiaoyudong

Pengzhou reconstruction went to people in Fujian Yu, Pengzhou spent 2 years full time reconstruction, the reconstruction in full swing, one by one fixes the "5.12" Wenchuan earthquake trauma earthquake devastated scarred, beautiful The new house is built, spacious and easily accessible road, hit a day to change a look.

"According to reconstruction planning, in the reconstruction of a piece of content is on a very important position." Yu introduced, that is to restore affected areas to help the tourism industry, tourism resources around the earthquake initiated infrastructure. Among them, including roads, tourist centers and other service facilities, dining and shopping facilities. Holes around the bridge to Pengzhou fish, for example, holes in the original bridge destroyed by the earthquake fish, the Fujian officers aided reconstruction of the site next to the fish hole new bridge, opened to the Yin Changgou from Pengzhou urban roads, and New earthquake ruins at the site next to the park. The park has green spaces, corridors, near the bridge site and the new bridge considerable, much can be formed by the earthquake to see Yin Changgou mottled mountain, complete hardware facilities can meet the future earthquake photo exhibition held in this, meetings and other leisure activities.

Highlights 8:

Products affected by the holding day

Representative:

Pengzhou, Pi County ... ...

Two to three spheres in the outskirts of Chengdu, many cities and counties in full swing to build "day trip" tourism product, be the recently introduced to the public.

Back in 2009, the Sichuan earthquake reconstruction just one year, will be extremely hard-hit Pengzhou first dished out the "disaster tour" concept and implementation. "We were the United Huaxi Dushi Bao, to the public recruited hundreds of members of the public to visit the earthquake-stricken areas Pengzhou Xiaoyudong bridge site on the White Deer College and other earthquake sites, visited the bustling pace of reconstruction re-live feel." Pengzhou Municipal Propaganda Department staff to Mr Wong, just one day, participating members of the public response is very good, I feel the time compact, solid content, day trips are very consistent with urban population of pace.

In late May, the outskirts of Chengdu Pi county brewing for many days, "Pixian day" will also meet with the public, Pixian Shudu Mr. Xu Liang, general manager of Culture and Tourism, said: "We carefully designed a number of fine demonstration lines, as well as foreign visitors to Chengdu in the day time, through several of these lines entirely to experience the most representative Pixian local culture and cuisine, such as Sichuan Museum, the agricultural village to become the best value tours. "

Highlights 9:

Lead into the weekend leisure farm tour

Representative:

Wenjiang, Dayi, Longquan, Pujiang ... ...

Currently, the province has basically formed a country inn, features restaurants, farm tourism, ethnic customs experience, resort villages, ecological agriculture, village-based rural tourism town format. After years of development and improvement of the province's total national agricultural tourism demonstration of 28, especially "Happy Farm" featuring tourism, rural tourism has become a national model, as the highlight of tourism and agriculture in our province.

Weekend sunshine, you will choose to ride a bike to enjoy the flowers or Wenjiang to Dayi to ganchang? Longquan Peach opened, Pujiang cherry ripe, you take is maintained it? Huaxi Dushi Bao, reporters found that, during weekends or holidays, the outskirts of Chengdu, were full almost every peasant music, hot people staggering degree. Currently, the public's love of suburban farm Easy level increase, more and more people, keen to return to farm and enjoy the weekend fun.

Highlights 10:

Experience tourism hot

Representative:

Personalized Travel, Custom Theme

Sichuan, a province rich in tourism products, more diverse means of travel is a rich pleasure of our life. With the increasing development of information, visitors can easily access travel information on the Internet, three to five friends who share similar interest in travel has become common. Stereotyped forms of tourism can not meet the travelers, personalized niche tourism is on the rise. Zhang Li in the design of tourism products that, out of personal interest in travel will become a new trend of tourism development. Some experts, with the tourism industry and people's living standards improve, people demand more and more tourism, traditional tourism can not meet people's travel needs, custom personalized theme of tourism is becoming more When people travel choice, a huge potential market segments. Natural scenic area operators will build recreational facilities in this direction.
Source: Huaxi Dushi Bao

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