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Sichuan Tourism Strategy



Sichuan non-left: leveraging redevelopment board the "big stage"

Published: May 3, 2011

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May 29, the third China Chengdu International Intangible Cultural Heritage Festival will be opened the curtain. By then, the non-genetic order of the Sichuan people will stand in the "big stage" on, and friends from around the country and the world to exchange, learn.

This section of non-permanent left after the debut in Chengdu, Sichuan is also a 3-year results of the reconstruction of non-heritage showcase. More and more non-legacy, not only in the rebirth of post-disaster reconstruction, and to brilliant.

Project

The protection of endangered projects

Qiang Qiang year is a traditional festival held on the first day annual Lunar New Year celebrations in October. During the festival, the Qiang people to worship gods and pray for prosperity and harmony with nature shows and the respect for nature and promote social harmony, and family harmony.

2008 Wenchuan earthquake destroyed many villages of the Qiang, Qiang people gathering area was severely damaged, with Yu Qiang cultural heritage experts Xiexing Peng and other researchers more than 50 killed in the earthquake, the unique "Qiang year" culture So precarious state. In the same year in June, the province Maoxian, Wenchuan County, Li County, Beichuan County, declared, "Qiang Year", selected the second batch of national intangible cultural heritage.

January 2009, China submitted the application to UNESCO data, highlighting the commitment to protect the Qiang culture. In the same year in October, "Qiang Year" by UNESCO as "much-needed protection of Intangible Cultural Heritage."

In fact, "Qiang year" spare no effort to protect the province is only a slice of non-heritage. According to incomplete statistics, the province census categories registered nearly 1 million in 17 projects. Which protects the 258 endangered rescue project, recruited more than 5660 pieces of precious objects, combing more than 17200 kinds of information.

Currently, the province has state-level intangible cultural heritage items 105, 333 provincial-level directory of the project; national non-genetic inheritance on behalf of the 57 projects, 574 provincial representative successors. In addition to "Qiang years", the "Torch Festival of Yi" has been declared as the 2012 China to UNESCO, "intangible cultural heritage list" of recommended projects.

Activities

Feelings Thanksgiving Day under the non-genetic

In 2009, a devastating earthquake in Wenchuan anniversary of the province successfully hosted the second session of the China Chengdu International Intangible Cultural Heritage Festival.

Disaster had also become an opportunity for protection of non-heritage - this is the second issue of non-heritage festival the "world voice." Behind this voice is a perfect model known as the "Sichuan Experience", it became the world heritage section of non-focused, non left permanently settled in Chengdu section of the "accelerator." 2009, approved by the Ministry of Culture, the State one of the four major international cultural festival "International Festival of Intangible Cultural Heritage" permanently settled in Chengdu, China bear the responsibility to protect cultural heritage of mankind a significant mark, which is the province of non-heritage protection the results earned a special recognition in the international and domestic recognition.

"I have just developed a high-two feet wide and one foot of the king tide fan, I want it to go up the third section of non-heritage." April 24, Deyang, the fourth-generation descendant of Chao Gong Dejiang fan excitement told reporters. After the earthquake, the tide of his home fans workshop severely damaged, the majority of finished and semi-collapsed buildings have been crushed. Non-left section of the second, he opened up the horizon, the harvest of the order. Now, he and his family, the quantitative production of 100 fans each year to sell. But do not underestimate this figure, Gong Dejiang do out of fans, but also the most expensive 400 yuan a value-added products increased substantially.

Non-left section of the second 600 million participants, widespread. Sichuanese pleasantly surprised to find that non-heritage festival in expanding domestic demand, stimulate consumption effect is obvious. According to statistics, the second non-heritage festival, foreign visitors spending an average increase of 22.7% in Chengdu, the local tourist spending an average increase of 6.5%, Chengdu catering industry turnover growth of 20% or more ... ... These data indicate that non-left section is no longer lively cultural circle.

People

Mother of a 3-year re-embroidered

"Last year our sales revenue has exceeded 100 million yuan this year will definitely not be below this number." April 24, Maoxian, "Qiang Embroidery" general manager Li Xingxiu excitedly told reporters.

Before the earthquake, Li Xingxiu and the eldest son in Chengdu, Beichuan, Maoxian, Jiuzhaigou , Li County were open five shops selling handicrafts Qiang embroidery, but the merciless earthquake hit, all of a sudden loss of 3.8 million yuan Embroidery.

June 18, 2008, in Maoxian county open space on the edge of the Minjiang, Li Xingxiu and daughter and dozens of disciples erected plastic canopy of 100 square meters, in the interim "Embroidery" in open embroidered. "We want to express gratitude", embroidery and embroidered by women who drive more than 1200 pairs of insoles and more than 800 pairs of shoes and so Qiang, good-hearted people donated to help the disaster areas.

Two months later, "Embroidery," moved from the canopy plastic board room, Qiang embroidery heritage began to enter the new world, followed by Li Xingxiu 700 embroidery into the market. After 3 years of reconstruction, "Qiang Embroidery" Once again the world becoming more and more wide-spread - Jiuzhaigou , Wenchuan County, Li County, in north ... ... a complete production and marketing chain of the modern market has been built, the operation of modern enterprises standards, began to promote the heritage and industrial Qiang embroidery process. "This year in March, we introduced an investment of 500 million shareholder." Lixing Xiu conceal his joy.

"Our plant has already been completed, Qiang embroidery training centers are also now being build demonstrate, this is the cultural reconstruction and development of synchronized walking." Li Xingxiu the future with confidence.

【Click】

Experimental Area Qiang cultural and ecological preservation

November 14, 2008, Qiang cultural and ecological preservation Experimental Zone in Beijing Great Hall of the Award, established in Sichuan Maoxian, Wenchuan and other major communities in the Qiang, as well as parts of Shaanxi and other related cultural and ecological preservation areas Qiang experimental zone, into the "National Wenchuan earthquake restoration and reconstruction master plan. "

After the earthquake, Sichuan been completed, "the Qiang culture in Sichuan Province Ecological Protection Area Planning Implementation Plan", launched 39 projects, explore actively respond to the disaster, the rescue of non-heritage, cultural and ecological restoration new ways.

Culture in Mianyang City Press and Publications Bureau Ma Zongshun's office, placed the protection of a non-genetic "blueprint" - the future will be the blue-chip Beichuan, Yu years as the center piece in the Green River Basin, Pennisetum River 10 more towns folk culture as its theme, create a style original ecological corridors Qiang; level military commanders Qingyi River in the 13 towns and villages to establish Qiang cultural corridor, the development of folk leisure travel, the level of cattle through the town to fly the village, locked River Township wide dam, have already begun to take shape model of national folklore tourism establishment "by Qiang Culture School."

Aba "Qiang cultural and ecological preservation plan and implement program experimental zone", was August 4, 2010 by the provincial experts. The program "China Maoxian Qiang City", Qiang Museum and other major construction projects and farmers, to point, and from small and large, driven by the protection of the whole experimental zones. In addition, Aba will break the administrative divisions, regional customs boundaries, integration of tangible and intangible cultural heritage of the Qiang resources, maintaining the original architectural style of the Qiang ethnic, folk customs, Fiesta, embody and display the original ecology of the Qiang culture, to achieve Qiang cultural heritage and protection of the living state.

【Background】

Wenchuan earthquake, the intangible cultural heritage of our province caused huge losses: non-genetic order of 12 people were killed and 105 injured. As of the end of June 2008, published 105 national non-heritage projects, two serious damage; 189 provincial non-heritage projects, 88 seriously damaged; the province's thousands of pieces of precious physical destruction of non-heritage , thousands of rare audio and video materials were buried. 4 non-heritage thematic museums, folk museums in 11 severely damaged, the Taichung 142 collapsed or damaged to varying degrees. Source: Sichuan Daily

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