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Sichuan Tourism Strategy



Eco Rain City reputation into the bright future of tourism

Published: May 1, 2011

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Yucheng District in the town on the cultural festival organized by the Pig attracted many visitors

April 19, 2011, Sichuan, China International Cultural Tourism Festival opened in the town of Wenchuan County, water mill, including the Yucheng District Bifengxia area, in town on tours, etc., as in the tourism festival Ya launched during heavy travel line.

Recently, the province of the third "Sichuan is still beautiful" large-scale public events and the "Sichuan, the most beautiful - Panda Award" large selection of activities into the public voting phase, as the most beautiful scenic area in Yucheng County Bifengxia shortlisted for the project, together with other selected items , fully demonstrate to the world, "historical and cultural depth, hard-working people of wisdom, prosperity and opening up the vast mountains and beautiful" new image of modern Sichuan, the National People's gratitude, the community, the international community, "5.12" Wenchuan earthquake assistance.

"5.12" Wenchuan earthquake, the Yucheng District tourism affected, but while doing relief work in Yucheng County, while clutching the tourism economic development, Bifengxia scenic town on the inside, into the province Duke Hot Springs restored after the earthquake the first reception area. People understand the outside world after the earthquake in Sichuan is still beautiful, more beautiful after the earthquake Ya.

Now, Yucheng District has become an advanced county and provincial rural tourism rural tourism the first provincial-level demonstration zones, Rain City tourism is thriving!

Reputation for eco-Rain City

Mention of the Rain City, people first thought is ecological, beautiful scenery, fresh air, come Ya absolutely not miss Bifengxia scenic town on the inside, Duke Hot Springs ... ... The spread in the rain on the city map The shining pearl, emitting a bright light, attracting a large number of visitors.

Peng Sha, who lives in Chengdu, the scenic city of rain is love, for these two days, the weather turned hot, and she was planning for parents looking for a summer in Bifengxia the earth.

"My parents retired to be a good rest, hot summer in Chengdu, the Bifengxia very cool." Peng Sha said, "Bifengxia air is good, like tempered to climb mountains, go on to have tea, sat one afternoon to Bifengxia summer is a very good choice. "Last year, listening to friends talking about the summer rental in the Bifengxia farm farm music summer music, Peng Sha Bifengxia have to let their parents to the idea of ​​summer If the situation does not change, then this year she will be able to achieve this desire.

Yucheng District, the region's forest coverage from 41.4% in 2000 rising to 60% in 2010, the air in the number of negative oxygen ions per cubic centimeter averaged over 3000, is a veritable "natural oxygen bar."

Rain City to become more and more tourists travel to a Choice.

Generous build quality tourist attraction

Yucheng District vigorously implement the "tourist-rich area" development strategy, a high starting point, the planning and construction to create a generous number of well-known tourist spot.

"The Government is out of resources, enterprise out of money", people, government, business win-win "Bifengxia model", in the province, and the country have whipped up a Bifengxia-style "Tornado," Ya know so many people learn about the Rain City.

October 2001, aaaa Bifengxia was named the national level scenic spot, and awarding to become the first country in Yaan aaaa class tourist attractions. December 2003, China Giant Panda Protection and Research Center, the park was formally Ya'an Bifengxia base, Bifengxia ushered in more tourists. Currently, the Bifengxia base has become the world's largest base of giant panda in captivity, only 80 pandas in captivity. Giant panda to become a major tourist attraction card.

March 2000, Yucheng District, Pingxiang holes, found in the territory BA Xiang Li, hot springs, at 5000 cubic meters of water production, which led to the development of Duke Hot Springs Park, boom, Tianfu spa, dream spa, hot springs, Nan pavilion after another Check Hot Springs Park. In 2000, Duke Hot Springs Provincial Tourism Bureau has been listed as key provincial-level eco-tourism projects. In 2005, Duke Hot Springs Park to become the third Sichuan Tourism Development Conference main venue, "the first western soup," a large number of tourists visit the destination.

By capital, and promote development, 2005, in Yucheng town wells completed on the Street, Red Square, the ancient stage more than 20 development projects, forming a "Tea-Horse Ancient Station, ink on the inside," the picture. Now "in ink on" with its yard, like a poetic view of ink as "Ten Sichuan town" one. Achieve economic and social benefits the development of unity.

There are two set in the Yucheng District, north-south line of tourist attractions, like a necklace of pearls, the beauty of the rain the city together, show the wind Ya Rain City Rain, Road Tea and charm.

Four Seasons Travel does not stop

In addition to creating well-known attractions, Yucheng District is also building an integrated transport hub in Western aid, improvement of traffic conditions, tourism and cultural connotations dig vigorously to create tourist brands with unique local characteristics. Exploration in recent years, improvement of Yucheng District has formed a "Peach Blossom Spring tours, summer dragon boat races, climbed the highest mountain in autumn and winter drink wang soup" Four Seasons Travel brand.

Currently, the Yucheng District is to further tap the order, "Three elegant" culture, the Duke of Zhou culture, Tea Horse Road culture, the Red Army culture, Goddess culture, culture, tourism and cultural Panda brand, as the rain city tourism brand to add new vitality.

Yucheng District use of resources, to create tourist products, development of tourist attractions, the brand, not only to attract a large number of tourists come to visit and tourism, while promoting economic development through tourism. According to statistics, the "Eleventh Five-Year" period, the region has maintained an average annual tourism revenue growth of more than 16% in 2010, the region received a total number of tourists up to 4505600 people, consolidated revenues 2.476 billion yuan of tourism, namely, the "Eleventh Five "at the end of 2.72 times and 3.36 times. Rain City has been gradually moving from the county tourism resources in the county tourism economy to shift from tourist to tourist, business and recreational travel comprehensive changes in the competitiveness of the tourism industry has improved significantly.

Travel into the bright future

"Twelve Five" period, the Yucheng District to develop high-end tourism, and strive to create an internationally competitive tourism products and systems as a tourist development goals.

Accordance with the "hometown of Chinese Goddess Rain City" positioning, further highlight the "Rain culture" "Nu Wa culture", highlight "green" and "ecological" advantages, take the high road recreation tourism and accelerating the internationalization of regional eco-resort tourist city construction, and promoting tourism and leisure from sightseeing to high-end integrated change. Engage experts to point, high standard making a good north-south travel lines, Dragon Mountain Resort and other key international tourism regional planning, focusing on cultivating real estate vacation planning, sports health, culture and other leisure entertainment formats, to create an international regional eco-resort tourist destination.

Increase the area infrastructure such as roads and build a platform for high-level tourism, promote tourism and culture, the integration of real estate and other related industries, and actively to the international regional eco-city forward. Source: Sichuan News Network

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