Temple national initiative - a loss to drive pick individual model, causing market concern over the Chengdu area plan to join
● the first three weeks, take the free train more than 1200 visitors, which means 1200 tickets delta, where more than 1000 from the Temple to Dujiangyan 's
● Previously, area between the cross is almost impossible to sell tickets. Express mode allows not only the competition between area, as well as cooperation in the Chengdu tourism as "a game of chess," to the global
Lose money by car, they figure what?
● Temple area and more than 80% of Kam individual, so that passengers in a limited period of time, easy access to more scenic area, will certainly contribute significantly to the growth of tourist attractions.
● operating company's first profit-making point, area group ticket discount; second profit point, through train-vehicle advertising; The third point is to build a profitable tourism e-commerce platform to help set individual ticket , hotel.
The end of March this year, Temple - Dujiangyan free train travel the emergence of the tourism market in Sichuan ripple. The three-week trial operation period, more than 1200 visitors a taste of delicacy, enjoyed a "free pass-through." Panda Base, Jinsha, Jianchuan Museum, Xiling Snow Mountain and other scenic spots are also eager to, intending to join the "global area" free of charge through.
As a new thing, Temple - Dujiangyan free train travel area and created a new model of joint venture, leveraging the increasingly large individual economy. However, the tourists happy to enjoy the "free lunch" at the same time, the train costs a lot of money who will pay the bill? This pattern seems to win in the end will stick for how long? Current Interpretation of Financial Investigation Bureau scenic through.
a
First test the water
1200 visitors early adopters
Since March 29 this year, Chengdu Temple Museum, Dujiangyan City, Qingcheng - Dujiangyan Scenic Spot Tourism Authority and Service Co., Ltd. Sichuan Tianyuan Wen King, launched the Temple, Dujiangyan ( Qingcheng ) free travel through train. This means that, in the Temple, visitors present their purchase of the Dujiangyan tickets, free travel to Dujiangyan, the through train; in Dujiangyan , rely on the Temple to buy tickets, free travel to the Temple.
Up to now, three weeks free trial operation of train time. "I never expected such a fire." Yanrui Hai, deputy director of the museum, said Temple, even if it is low season, three weeks, more than 1200 people rode the Temple - Dujiangyan free train travel.
"Frankly, a lot of pressure early." Yanrui Hai Temple, deputy director of the museum, said the cost of train consists of two scenic spots and operating companies with the commitment. Shuttle to and from day 4. Vehicle 29, the average attendance is around 60%. The two are often packed morning train, the afternoon train, even if there is three to five tourists, but also the grid.
According to the through train operating company said the car only to calculate the toll for each round trip is 120 yuan, as well as fuel costs, vehicle costs, fees, instructors manual, a day at least the cost of a car thousand dollars.
b
Market Analysis
Tourists a year visit the Temple of about 200 million tourists visit the Kam about 500 million. Yanrui Hai, deputy director of the museum, according to Temple, said Jin Temple and more than 80% in the individual.
However, the individual travel facing a bottleneck: the traffic between the area. Select only the many scenic spots were visited 1-2, much more to curb the King to go to Sichuan
Point tour, is not conducive to the regional tourism market.
"Chengdu is not real day." Yanrui Hai said the rich tourism resources in Chengdu, a Temple, Du Fu Cottage, Chengdu Panda Base Hill and many other well-known scenic spots. The distance between the spots not far, only 1-2 hours away. However, the lack of a through traffic. And even some passenger station and the entrance area there are dozens of kilometers of "blank areas", individual or walk, or take the wild.
Scenic train broke free space between area and time constraints, to establish fast-track area and tourists. So that visitors save time and effort and money, while also leveraging the huge market for individual economies.
Yu Kam Bacheng 500 million people is the individual
As we all know, around the scenic spots on the team have a range of discounts, some 7 or 8 discount off the fare concessions. Why can not discount group tickets are also individual ones who enjoy it? Straight through the free way to convert the free ride ticket discounts through concessions area. Admission ticket discount delta + none other teams, as well as brand promotion, which is released free of charge through scenic spots in town.
From the point to the line: global area ready to come
Nevertheless, the Temple has already done a year earlier loss of mental preparation. "Long as the car moves, in the loss." Yan Ruihai frankly, point to point train is now open, there is no thought of eyes will be able to make money. Profit point, then strung together into a network cable connected.
Temple - Dujiangyan train the model, creating a new model of joint venture area, in the Chengdu tourism market provoked thousand ripples. Panda Base, Jinsha, Xiling Snow Mountain , Jianchuan Museum and other scenic spots, had to act after another, want to associate with the Temple, opened for free travel through train.
"Model can be replicated." Yanrui Hai said, the whole area free of charge through the domain, once formed, can achieve a real sense of the "1 Day": one day, the individual can play 2-3 spots, the next stop as long as the purchase of scenic spots tickets, free attractions can be located directly from. In addition, the individual is also expected to choose or a combination of a "tourism package", such as from the airport directly to the Temple, from the Temple through Dujiangyan , from Dujiangyan to the panda base, after the formation of these networks is likely to achieve.
Gradually strung wire from point to form a network system, a huge future market prospects. First, operating costs can be reduced. Train online, if there is 4 spots, four spots can get discount tickets. Through two points, tickets may be little incremental, many scenic spots side by side, you can generate more incremental tickets.
c
Operations Perspective
Operating companies: the diversification of earnings points
Free shuttle launch, "none other" individual, get more tickets delta, but also enhance the brand value of scenic spots. The third-party operators to profit? How to survive?
"We have a wide range of profit-making point, the chain has a healthy market." Yesterday Sichuan Tianyuan Wen Jing Xiao Li, general manager of travel services, said the first profit-making point, from the scenic spots of the group ticket discounts. Of course, the only ones who enjoy discount tickets, train does not go on to maintain. As a result, found a profitable second point, through train-car advertising, integrated tourism resources of many scenic spots to form a word of mouth.
Currently, the sales per ticket profits of at least 50 yuan. Thus, the third point is to build a profitable e-commerce level tourism
Taiwan, through the free train to achieve the "big traffic under the microcirculation." According to the needs of tourists, promotional ticket ordering extension of services and products, providing a convenient area hotel reservation services.
However, due to a number of train-set to break the market, "has felt the pressure from the industry." Li Xiao said, point to point through the through train, there will not be shopping at stores, it will not stop half-way, especially by car Free - which has attracted some dissatisfaction.
In the first week of trial operation, sold in the Temple Dujiangyan 's more than 500 tickets, and in Dujiangyan Temple of tickets sold more than 50 sheets. Li Xiao said, would also have some concerns. However, Xie Hui's remarks Temple Museum inspired people: not your passenger flow has decreased, but has become someone else's ticket delta; not to present the ticket incremental, but first let more people able to come to Chengdu.
Previously, tickets on sale of inter-area is almost impossible. Express Mode, so that not only is the competition between area, as well as cooperation in the Chengdu tourism as "a game of chess," to the world. Source: Huaxi Dushi Bao
