At 9:00 on April 21, Sichuan China International Travel Service Office, Ren Dengfang Jinjiang Hotel is located across from the office, went to the post-disaster restoration and reconstruction and development and revitalization of Tourism International Forum venue. This area is dotted with many travel agencies, an international forum posters hung out eye-catching.
At the international forum, domestic and international travel industry and academia collide head for Sichuan tourism industry suggestions.
A place where empathy
"Post-quake reconstruction, inspiration is one of the world tourism new record, which tourism has a new universal." CAS Research Professor Wei Xiaoan said at the forum.
After the earthquake, Sichuan, more likely to recover only for the domestic tourism marketing, the ED also show the world the real situation in Sichuan, "Sichuan is still beautiful," "World Sichuan there is love, the panda home more beautiful," and other promotional image gradually been taking root. One year after the earthquake, the total tourism income is restored to the level before the earthquake. Currently, the Sichuan tourism economy in 2007, travel to the peak forward.
"Sichuan disaster recovery of the tourism industry, by no means simple in situ reconstruction and replication, but in-depth research, scientific judgments, overall planning, rational distribution, enhancing the development of innovative results." Deputy Secretary for National Tourism Administration, said Wang-fat .
Tourism in Sichuan is also the focus of international organizations. November 2008, the World Tourism Organization and the Sichuan Provincial People's Government, China National Tourism Administration jointly held in Chengdu, "Tourism Promotion and crisis response" international conference to help Sichuan tourism through the winter after the disaster. "Today, the World Tourism Organization is very happy to be back in Chengdu, Sichuan in the past three years witnessed the achievements." 索丹索莫基 Executive Director of the World Tourism Organization said.
"Place to retain the original appearance of the facilities in the earthquake ruins, which is the first of the world, I am afraid." ORG can be ex advertising company in Japan Kawasaki Japan Minister Lang said that the museum as the earthquake in Beichuan ruins of Pompeii, is a tragic oil students, identify with the place.
Decorated with the symbol of something new disaster
"The development of tourism, not only to develop a way to raise people's income, but also make people feel proud for their own actions and proud." Zhangke De Pacific Asia Travel Association deputy chief executive said.
Witnessed too Sakamoto God earthquake and 2011 Japan earthquake Kawasaki at Lang, has 20 years of tourism-related publicity and promotion experience, in his view, the disaster area tour should uphold the "Share survive the joy, to convey uplifting attitude towards life . "He gives a few specific proposals: to carry out with flowers and green plants to" streets "decorated with color, with lanterns and candles will be" street "both sides of the campaign theme of light," the fire as the origin of life a symbol of the Soul, tourists, citizens, foreigners and Chinese people all join in together to pray for the areas affected by the earthquake. "
Wei Xiaoan that reconstruction needs to be done next trip is to build brand, can be aided to develop the feelings of the market. "Tour the disaster area need to cultivate division of labor to avoid the same phenomenon, and ultimately the formation of cultural high ground, price depression and leisure resort."
An inspection tour in the affected areas last year, international tourism experts Eric, see many tourists in some places, the rock came from the driver window, "This is surreal, people feel uncomfortable." He suggested, for behavior of tourists visit the earthquake site restrictions should be made, "center of the earthquake site parking should not be allowed. Visitors should walk, or take a free, small electric vehicles to enter."
Disaster tourism promotion is a process
Deng Fang and provincial executives of several travel agencies in the investigation process, not only watch the spots, but also from the perspective of disaster tourism industry made professional advice.
"We feel the earthquake ruins may be more suitable for traveling by car travel. We are studying an organized tour from the implementation there may be some difficulty." Deng Fang said.
Recreation, general manager of Sichuan Province, China Travel Service also believes that there is a disaster area tour to promote long-term process, "Look Jiuzhaigou Huanglong these spots, we just push a decade ago, and now the disaster area are improved infrastructure, but the scale really accepted by the market there is a process, not an eat fat, do not worry. "Leisure said.
Before the earthquake, Sichuan tourism routes are also many provinces and the national tourist products, a single line stands alone. "Nine Ring champion, so there Sichuan problem of weak anti-risk ability." Tourism, vice president of Sichuan Normal University, said Kang Chan dry, and rural leisure and tourism, along with red tourism, tours disaster areas conducive to the promotion of various levels, diversity of tourism products, a multi-line and prosperity, many types of tourism products of both the product structure, to enhance the ability to resist risks. Finally, he noted, "It takes time and input energy."
Source: Sichuan Daily
