"China's Wenchuan" 5.12 "earthquake recovery and reconstruction of tourism Assessment Report" released
Experts predict that the World Tourism Organization, by 2015, tourism revenue in the proportion of gdp in Sichuan Province will be more than 15%
April 21, 2011, International Cultural Tourism Festival in Sichuan, China issued a "Wenchuan" 5.12 "earthquake recovery and reconstruction assessment of the tourism industry." Report on the tourism industry in Sichuan to assess the effects of restoration and reconstruction, said "2011 will provide a change of Sichuan, Sichuan in the domestic and international tourism map of the status of special opportunities. Window of opportunity has been opened."
Since last year, Sichuan Provincial Tourism Bureau has commissioned the World Tourism Organization, tourism recovery and reconstruction of disaster areas in Sichuan to assess the effect. Dr. Peterson, the World Tourism Organization experts appointed by the World Tourism Organization, visit Sichuan in Chengdu, Deyang, Mianyang, Guangyuan and Aba and other five cities and prefectures in the typical area of site visits. This five areas are the most serious damage in the earthquake disaster area representation.
Peterson has nearly 30 years in the planning and development of research experience, in more than 70 countries or areas of tourism development projects as project manager, is the "Best Tourist City standard" of research and development of the international team leader.
"Report" shows that reconstruction of the opportunity, make the Sichuan tourism investment in basic services have been strengthened over 2008 years ago. Earthquake damaged many roads have been re-built tourist; new roads, such as road and rail travel Zhao Jian, high-speed has also been built into the sink. At present most of the tourist facilities have reconstruction, and in the standards and quality have a greater increase than the previous. In addition, disaster recovery and reconstruction of tourism as a leading industry training, caused a huge investment interest in the private sector, Sichuan in the tourism services and facilities planning and development will further flourish on.
Sichuan, to show the world the real situation of the disaster, "Sichuan is still beautiful," "love the world of Sichuan panda home more beautiful" and other promotional image, and gradually re-established in the tourism market. Revitalization strategy for this market has become a recovery in Sichuan Tourism of the key.
"Report" concluded that: Sichuan Province in the central government leadership and support, has been a disaster turned into new opportunities. Because a based on the provinces from the central government and other specialized access to resources and integrated approach, Sichuan has been able to handle a large number were destroyed in the earthquake reconstruction work. For the tourism industry, strategy not only to rebuild the industry, but also to enable the industry has been revitalized and improved. Has been upgraded and improved existing products, while adding new products, facilities and services. In addition, tourism and the local community is closely related to the economy, create jobs, enhance the environmental and cultural protection efforts greatly enhanced. The sustainability of tourism development and therefore cause for concern.
Peterson said he expects that by 2015, tourism revenue in Sichuan Province, the proportion of gdp will be more than 15%, thus become a true pillar industries. Source: Sichuan Daily
