Speaking of shopping mall, that is no stranger to the public. There, watching movies, eating and shopping can be one-stop complete. But you heard the big tourist mall (a large tourism complex) it? "Visitors to Chengdu to play in the set of hotels, restaurants, entertainment and even tourist attractions such as one for a month in the complex can be." Director of Tourism Planning Board, said Xu Xiaogang.
Yesterday, Chengdu Chinese Commercial News reporters Cong Shi and Lv Youju was informed that planning Chengdu tourism "blueprint" of the "Chengdu tourism" second Five Year Plan "Outline (Draft)" (hereinafter referred to as the "Program") has been freshly baked. Chengdu tourist industry in the reform and innovation in many fields, such as the tourism market will be fully open to the public and encourage public financing of key enterprises. More tourists in the effort to travel to Chengdu, "second Five-Year" period, Chengdu, will also build a number of large tourism complex; to achieve the three major domestic hub airports (Beijing-Guangzhou Shanghai) fully opened 1 hour "Air Express" system, etc. .
Glossary
Large tourism complex
Chengdu start building a large tourist complex, will be "five-second" period of Chengdu is one important measure to attract tourists. The next 5 years the city's proposed plans to build 8 to 10 large tourist complexes. In a large tourism complex in the planning and design theme restaurant mall, hotel, ktv entertainment, shopping, cinema and so on.
At present, a large tourism complex project and the operation of the very few cities better, more prominent is Hangzhou "Xixi Wetland."
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Xixi Wetland
Xixi National Wetland Park in Hangzhou West, less than 5 km away from the West Lake, the city is a rare secondary wetlands, is currently the only set of wetlands, agricultural wetlands, cultural wetlands in one of the National Wetland Park. Xixi Wetland success mainly in three aspects: First, in the development process, the establishment of a protection-based development model, and set up a special management committee to manage daily operations of the wetland, so that the wetland would not be too many visitors caused damage. Second, the Xixi Wetland tourism product portfolio is very high, usually organized by a variety of performing arts projects, such as small concerts, as well as agriculture and tourism, entertainment and a variety of water wetland tourism projects, shopping, accommodation is also very convenient. Again, Xixi Wetland marketing approach is very sublime, as in the movie "You Are the One" in the product placement, let the Xixi Wetland short time fame.
How Wanbian Chengdu?
"One District Two Belts"
5 years to build many new attractions
Into town to eat food, watch exhibition, transferred guxiang, out of the city to climb mountains, hot springs, the panda and the next 5 years, Chengdu will be the formation of "a zone two zones," the travel pattern, so you Wanbian Chengdu. "Program", said, "Twelve Five" period, the Chengdu tourism priority zones will highlight "One District Two Belts" pattern, that is urban leisure tourism, eco-tourism zone and Longquan Longmen Mountain eco-tourism zone.
It is understood that the city will be the leisure and tourist areas downtown and suburban-based, focus on creating food and entertainment, business and exhibition and cultural tourism products, a "one lap four groups" (city center recreation areas, recreational ring suburbs, the eastern creative leisure groups, business and exhibition tour in southern and western culture, food groups, the northern eco-leisure group) of the spatial structure of tourism development to create distinctive plate.
The Longmen will actively develop eco-tourism with mountain tourism product system, initially formed in 2015, "National Recreation base" and "international mountain resort destination." "Twelve Five" period, the Chinese Panda World, glass bar Shushan Forum, Jian Jiang, National Wetland Park and a number of key projects will start construction of the Silk Road and will strive to build rural, mountain hot springs, Barry Road, the source, the goal wonders 4 regional brands.
In addition, the Longquan Mountain in conservation with the rehabilitation plan set and leisure travel in one, the proper development of eco-resorts, agriculture, tourism, wetlands, tourism and other tourism products. Planning and construction of mountain sports and leisure tourism and travel and other tourist attractions of the town arts projects, and actively promote the rural tourism and the Tuo River corridor with the cross-strait tourism and leisure corridor, efforts to create a set of environmental protection, sports, leisure, tourism function in one of the green landscape corridor.
How to attract tourists?
More convenient to Chengdu
Shanghai and Beijing-Guangzhou and strive on the fly every 1 hour
"Outline" also noted that the next 5 years, Chengdu will speed up the opening of the world's major tourist source of the direct route and hub airport with the top three 1-hour "Air Express", the formation of an international hub airport in the route network. At the same time, tourism will also simplify the entry and exit procedures. "To attract more tourists to Chengdu tourism, transportation and immigration procedures is an important and convenient means." Xu said of small steel, Chengdu and Beijing is currently only implemented for each flight interval of 1 hour there "on the fly", then the reality will strive to and Guangzhou and Shanghai have a flight every hour "on the fly." In addition, also with immigration authorities, airports and other communication, for the early entry at the airport, the team set up for fast-track visitors will be more than 10 minutes now takes an average of immigration and customs procedures reduced to 3 minutes.
Xu Xiaogang, said, "Twelve Five" period, Chengdu will be a unified image of the city tour bus, tour bus lines and to increase tourism green at night and speeding up the city's main tourist attractions, transport and bus lines involved in carrying out Chinese-English bilingual voice services.
Play pattern more
Construction of several large tourist mall to open
"The next 5 years, the government will guide the tourism industry cluster development cluster. In the city's planning and construction of 1 or 2 travel products manufacturing industrial park, 1 to 2 tourism education and creative industry park, 1 ~ 2 national tourist resorts, 8 to 10 large tourist complexes. "Xu small steel that built the Chengdu to open large tourist complex, will be" five-second "period of Chengdu is one important measure to attract tourists.
According to reports, at present, China has a large tourist complex project and the operation of the very few cities better, more prominent is Hangzhou "Xixi Wetland." "Xixi Wetland very large, we have tours to go and learn. Right now, we will be in Dujiangyan, Dayi start building tourism products and manufacturing parks, tourism and creative industries park two large tourist complex. "According to Xu Xiaogang introduction, Chengdu food is a travel card, in large tourism complex, and will be planning and design theme restaurant mall, hotel, ktv entertainment, shopping, movie theaters and other products, "Lai Rong tourists play in the tourism complex to be on the inside month can be. "he said, Chengdu, there are some not yet ripe now a single tourist mall, such as Wuhou shoes, and now only have the shopping function, and will improve many aspects, both for public consumption it also applies to in tourist spending. Mall tour like this there is the performing arts complex in the double and the northern city of commerce and so on. "Tourism complex in the city planning and construction of major leisure and tourist areas, we want to 'second five' open one after another during the construction of tourist complex, can make the 'Eleventh Five-Year' average of 2.4 days to enhance the visitors to stay more than 3 days. "Xu Xiaogang said.
How to develop the industry?
Relax market access conditions
Fully open to mass tourism resources
According to the Deputy Secretary for Tourism and Education East introduced to accelerate tourism system, tourism development and management mechanism innovation, investment and financing mechanism to strengthen construction of tourism in the "five-second" period was put on the agenda.
"Program" proposed "second Five-Year" period, the Chengdu tourism resources will be classified management. Functional area of hot springs tourism, water and other scarce resources to take the franchise approach to unified planning and development. Relax market access conditions, in accordance with the "unlimited entry" principle, the full opening up mass tourism resources, in addition to state banned or restricted operations, the types of economic entities through direct investment, auction, leasing, contracting and other kinds of forms of investment to develop tourism resources.
It is understood, will also explore the tourist attractions in Chengdu New management model. Tourist attractions in the premise of effective protection of resources, allows joint ventures, joint-stock, auction, lease, contract to sell a variety of ways such as the right to operate tourist attractions, the implementation of the ownership, management rights, management rights, "separation of powers," the tourist attractions development mechanism. And public service facilities in the tourism and management mechanism, the active use of the right to operate the tender, "business support station", and other market-oriented mode of operation, the operation of the market is more difficult, but really need to build tourism public services facilities, the use of government subsidies for investment and construction management.
Expand investment and financing channels
Encouraged to focus on tourism enterprises listing and financing
According to the "Outline", "Twelfth Five" period, Chengdu, will also strengthen the tourism investment and financing mechanism, expand investment and financing channels. "According to 'a functional area of a platform for companies' ideas, adhere to the voluntary stake in the project single operator, tax possessions, profit and loss sharing, the principle of sharing, led by the leading enterprises in tourism, tourism-related functional areas area (city) County Common contribution, the formation of tourist function zones development platform company. "Municipal Bureau of Tourism Planning Director Xu small steel explained that this purpose is to solve the tourism functional zones of the capital bottleneck problem, the tourism product issues and format issues to the optimization of business model played a good role model to guide.
In addition, broadening financing channels, the small steel Xu said, "Twelve Five" period, will focus on the listing, restructuring, development rights auction, industry funds, private investment funds and other areas to explore and try. Relying on the western tourism industry development fund, to initiate and create multiple specialized tourism investment fund. "The Government is to encourage qualified enterprises listing and financing a major tourism, issue corporate bonds, private equity funds to participate." He also said that Chengdu will also establish and improve the financing system and expanding the functions of city small security company, and actively promote the chattel mortgage, equity mortgage, land right to use the mortgage and travel tickets and other forms of collateral pledged to expand the scale of tourism enterprises and the investment and financing channels. Source: Sichuan News Network
