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Sichuan Tourism Strategy



Search from the disaster area in Beichuan to travel off footprint Mianzhu

Published: April 21, 2011

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The old town of Beichuan, a Huang Ju, bow, silent.

Memory of the dead with the earthquake, search trajectory reconstruction, April 20, 2011 to participate in Sichuan, China International Cultural Tourism Festival guests began to quake-hit areas in Sichuan Mianyang and Deyang inspection. From the North River to Mianzhu, guests tour the disaster area all the way off marching footsteps in search of renewal achievements, suggestions for future development.

"Starting point, high speed, the effect is good"

The new campus of Beichuan, recited came, he could feel the vitality. "They are the children experience an earthquake what, so optimistic?" A representative of this word, caused a good laugh visitors.

Children's cheerful, deeply infected with the Qinghai Tourism Bureau Deputy Director Han Guorong. He said the way it seems wherever he went, the reconstruction results significantly, optimistic people in disaster areas, live and work. Yushu, Qinghai, Sichuan reconstruction also need to learn the experience of scientific work and strive to rebuild quickly, not only to make the rise in the ruins of the disaster area as soon as possible, but also the road to prosperity for the masses.

Zhao Xuefeng, deputy director of Tourism Bureau of Hebei Province, Sichuan change of assessment is "shocked and impressed." Hebei also had painful experience suffered from the earthquake - 35 years ago, major earthquake in Tangshan in ruins. Now look, "the starting point for post-quake reconstruction, high speed, the effect is good."

Eric international tourism experts visit last October had been in Beichuan, Sichuan and other quake-hit areas Mianzhu. At that time, the disaster area also is full of construction scene. But half the time, Eric found that smooth traffic changes, the houses become beautiful, "the rate of post-disaster reconstruction in Sichuan incredible, too fast, very well done."

The formation of seismic wave travel science

20th Street was formally opened, but the new county seat of Beichuan Bana Qia Commercial Street has long been settled in the hundreds of merchants.

Tang Qing Beichuan were opened before the earthquake toppled a communications shop. Now, they raised 70 million in the Ba Naqia Commercial Street "take" a 3-layer under the area of ​​360 square meters of the bar, selling the traditional Qiang suck wine, barley wine, there are some red wine and wine. "There is a very good business prospects, I expect a return on investment within three years."

Party secretary Wu Jingping said in Mianyang, the local red tourism and earthquake relief trip is very popular Miami, the city's tourists last year, more than 11 million passengers this year, the Spring Festival period was only to the new county seat of Beichuan, there more than 50 million visitors, led the local restaurants, Qiang embroidery, Qiang development and rural tourism market, so many people have to make a living opportunities.

Mianzhu countryside, trees Tucui, Kowloon village spring, red lanterns, pictures fat baby, the village will be decorated in Kowloon was beaming. The earthquake-devastated mountain village, the villagers have moved into a new two-storey houses, white walls, black tiles, located in the Castle Peak arms. Like a fine picture, become known to the rural village, Kowloon, tourist attractions, tourists flock. Back and halfway up the mountain ridge, the reporter found a large children's park, just opened in April of this year. Xiao Deming said the villagers, every weekend, the village children's playground were "more explosive."

How sustainable tourist attractions

Canada-China Tourism Association, its always like Cai snow "fall" after visiting the team. Has organized the Chinese Canadian contributions to the Sichuan disaster area, he wanted to see where all the achievements are carefully brought back to Canada's Chinese. Sichuan Reconstruction results of more than praise, I start to go to Pearl Harbor to visit his feelings: "It is quiet, very few people, everyone's heart is sincere, not watch." He suggested that the old town of Beichuan to restrict visits number, keep this solemn atmosphere.

Wei Xiaoan famous tourism experts said the products from the tourism point of view, North Sichuan earthquake site is absolutely goods, unique, "There is no doubt attractive, but must face the issue of sustainable development." He said, because the festivals, Mianyang, Beichuan the best thing out for display; but after the conclusion section, format how to continue? Cultural activities to attract visitors how to build? These issues are worth considering.

Zhao Xuefeng, deputy director of Tourism Bureau of Hebei Province, is that "tourism complex" concept. For example, he said that in the Tangshan earthquake ruins tourism, industrial tourism, red tourism products together very well, attracting a large number of travel enthusiasts. Development of tourism sites in Sichuan earthquake, can not leave a single line, to and ecology, folklore, rural tourism combine to create a different product mix to form a "tourist complex", but also the site need to integrate disaster resources, summarized the different characteristics tourist routes.

German travel agents in Asia, particularly product line and sales manager Hai Nuode have this view. Nothing wrong with the development of commercial open shop area, but not over-commercialization and homogenization of German tourists to want to see at least the original ecology of the disaster area attractions and the people are living, tourist attractions have their own characteristics and differentiation. "Otherwise, or television programs around the world can feel on things, why should I come to you think? International travel is expensive, of wondering how to make tourists feel travel value."

Eric said, and Beijing, Shanghai and other cities, attracting inbound tourists in Sichuan, or rarely, the Sichuan advantage of the world famous tourist icons, such as pandas and Jiuzhaigou , quake-hit areas and tourist attractions can also be well-known icons such bundled sales, get better publicity.

Highlights

Beichuan Qiang watermill paint to reproduce

Ba Naqia officially opened the street.

A holiday dress of scarlet Qiang Chi holding a small video camera to shoot a non-stop excitement. His shop was opened Qiang water mill lacquer pedestrian street in the Ba Naqia 10 King Street West, into the corner that people have to fight through, the port is good, beautiful handicrafts and furniture lacquer attracted a lot of guests.

Red chi, said Qiang Qiang paint is the traditional water mill technology, the production process is very complex, and is now a provincial intangible cultural heritage. Lacquer Tray with a description of the Phoenix, "the plates from painting, to paint, then polished, the whole process to do down the road there are dozens. You look at the Phoenix, from a different point of view, the brilliance is totally different." Selling this plate 1000 yuan.

Chi is the authentic red Beichuan Qiang people, before the earthquake in the production of paint in the water mill. After the earthquake, he will destroy the factory re-opened up, set up a water mill in Beichuan Qiang Autonomous County of Qiang Nationality Paint Co., Ltd.. Ba Naqia Commercial Street Merchants, the first time he reported the name.

Zhu Hong Zhi said: "let more people know about the ancient Qiang watermill paint art will flourish, this is my greatest wish." Source: Sichuan Daily

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