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Sichuan Tourism Strategy



"Sichuan experience provides a template"

Published: April 20, 2011

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"Sichuan experience provides a template"

Feel beautiful, impressive reconstruction, foreign friends have to praise

■ "Japan's earthquake hit Japan's tourism industry, we hope to learn the experience of post-quake reconstruction, the future to achieve as fast as the recovery of Sichuan."

- Japan Minister ORG advertising can be ex Lang Kawasaki Japan

■ "global disaster-prone now, the key is how we deal with disaster, the reconstruction of Sichuan, the experience provides a model for us."

- Betty, general manager of Chicago Lakeshore Travel

Ji after the rain, fresh air.

At 9:00 on April 19, water mill town of Wenchuan County, "high-rise redevelopment Choi, settle the new Aloft, highland barley wine bubble days, sheepskin drum drunk children live, sweet hearts floating out of the hearts of people to sing the song Aba ... ... "song floating in the water tankers over the square.

Qiang beautiful houses that dot the mountains and waters. "Look, here realized the harmonious unity of man and nature!" An Italian travel agency sales manager Carlo Grand severely suck fresh air, a thumbs-up. Flipping through an introduction Jiuzhaigou scenic spot of the album, "wow!" Grand Carlo could not help lamenting it, "This is so beautiful!"

Surprised to see no signs of earthquake

"Washington also has pandas from Sichuan, to see my daughter every week." Betty is the general manager of a travel agency in Chicago shoreline, her hands holding a meeting , made ​​a toy panda, happy to say, "I want this pandas to bring her back, told her that this is the hometown of giant pandas from the Panda. "

In the afternoon visit to the village in Maoxian Qiang village has asked Mou, Betty could not believe my eyes, "This is the hardest hit by earthquake it? Do not see how that all traces of the earthquake!"

Marvel not only from the first to Sichuan's foreign friends. Wang Ji-Ning reconstruction from Dongguan, he got up early today, and more than 40 colleagues rented a car with the bus arrived at the opening ceremony. "In Yingxiu spent almost three years, and today is the first time see a new water mill, although there has been heard before, but still very shocked eyes see, is really very beautiful."

"Good, beautiful ... ..." nod took holy hada, skim holding the clear spring water from a bay, jump cheerful pot in hand ... ... tourists in the village water mill, Yingxiu and Mao and other places, feel the miracle of post-disaster reconstruction in Sichuan , praise, the voice of surprise after another.

"Do you think there are enough beautiful?" When the reporter asked the World Tourism Organization experts Eric and asked him about the impression of Wenchuan, asked him to answer.
Enlightenment model of Sichuan experiences

"Will be the opening venue chosen water mill, itself a special meaning." Provincial Tourism Bureau official said one, in Water Mill that was awarded the United Nations "Global post-disaster reconstruction planning and design best practices" where the opening ceremony starts, to so that guests are more intuitive, more direct to see a successful example of post-quake reconstruction, and perhaps give them some inspiration.

The original intention of the Japanese advertising firm ORG can be ex Minister of Japan Yoshiro Kawasaki who has been confirmed. "The earthquake hit Japan's tourism industry in Japan, we hope to learn the experience of post-disaster reconstruction in Sichuan, and Osaka before the God of the combined experience of the earthquake reconstruction, I believe the future will be like Japan in Sichuan tourism as a quick recovery." Kawasaki at Lang walking beat, and kept the exchange and translation, I hope to get to here more scriptures.

"Now the frequency of global disaster, the key is how we respond to disaster, I believe the experience of post-disaster reconstruction in Sichuan to provide a template for us." Betty said.

The event also attracted media from around the world. "Only for China Radio International to the 19 languages ​​of the reporter. We hope that friends to the global success of reconstruction in Wenchuan." West China Radio International Portuguese Ministry's press center said Camilla.

The Tourism Festival will also hold post-disaster restoration and reconstruction and development and revitalization of tourism in international forums, and will travel first to focus on post-disaster restoration and reconstruction of the topic.

Natural and cultural balance of ideas

Although it is the first time to Sichuan, but the German travel agency sales manager for Hella is responsible for China affairs, on the Sichuan tourism has been recognized.

"In Germany, talking about China, and we certainly think of Shanghai and Beijing, Chengdu, known to be improved," Hella can not help but offer advice to Wenchuan, "In fact, Sichuan has a rich natural and cultural landscape, Sichuan should be arrested live every opportunity to participate in international tourism exhibitions and meetings , actively selling to the world tour of Sichuan . "

Hella recommendations to world heritage as the basis for the design series with more attractions tourist route, "Wenchuan can and Huanglong , Jiuzhaigou bundled sales, higher visibility of World Heritage in foreign countries. "Her next plan is to attract more German tourists to River, "also welcomed friends to go to Germany Travel in Sichuan."

Suit the Thai Tourist Association chief adviser Li Zhaowen, ancient streets of the White Tower in the Zen life plays a game before the timer using a mobile phone. "I really like the scenery here," the earthquake was in Wenchuan , Sichuan tourism in Thailand greatly reduced, "is in fact an obstacle to the exchange of information. Our friends the tourism industry in Southeast Asia to come together to experience this is pretty safe in Sichuan." Li Zhaowen again asked the reporter to publish the manuscript and related presentations given him, "I'm going to Wenchuan pictures and information sent in our official website, so that more Thai people to see."

Eric appears in, if you want to attract foreign tourists, foreign tourists must consider the psychological and travel habits, "foreign tourists do not really like crowded places, but also hope to have an international guide service and facilities."

Eric population balance has become the key words are often stressed, "tourism and the commercialization of people's lives, the natural and human need to balance, harmony and unity, this post-disaster reconstruction in Sichuan now doing well, hope to keep it." Source: Sichuan Daily

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