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Sichuan Tourism Strategy



Sichuan, the more beautiful show to the world

Published: April 19, 2011

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Spring, a tourism event in the ashes of Sichuan staged.
April 19, 2011, Sichuan, China International Cultural Tourism Festival will be opened in the town of Wenchuan County Water Mill. Focused its attention on domestic and international tourism industry here, after the disaster to revive the show to the world of Sichuan: Sichuan after the earthquake is more beautiful!
Disaster invigorated, Sichuan tourism -
Great changes, Daxing, must bear in mind the long history of great development for 2008-2011, Sichuan thick and black into the history of 3 years.
With colorful natural landscape renowned Chinese and foreign tourism in Sichuan , in the "5.12" Wenchuan earthquake suffered a major blow: loss of 46.592 billion yuan directly. Among them, the tourist areas most affected, loss of 33.853 billion yuan.
As a post-disaster rehabilitation and reconstruction of the leading industry and competitive industries, tourism to revive the project in our province strong, promoting the "three-year enhancement program," launched the "big move cited strong line co-ordination, boost the confidence of tourists, rural tourism promotion, high quality Tour "five actions; develop" enhanced domestic and overseas promotion, the focus around to ensure the province, "the market positioning and promotion marketing approach; create a" price depression "competitive advantage, so that Sichuan tourism rapid recovery of the revitalization of the tourism industry recovery ahead of schedule reconstruction objectives and tasks.
"V"-type inversion of the miracle took place in 3 years: In 2008, the province's total revenue of 109.152 billion yuan of tourism, down 10.3%. In 2009, the province's total revenue of 147.248 billion yuan of tourism, more than the level before the earthquake, one year ahead of schedule, "Eleventh Five-Year" plan the total target. By 2010, total tourism income of 188.609 billion yuan, an increase of 28.1%.
To the devastation from the beautiful scenery, to the still beautiful, more beautiful - all the way hard, in the corresponding provinces aid people across the country, dedicated to helping people in the world, the Sichuan back on its feet by 3 years.
Ching Ming Festival in 2011 a small holiday, Aba nine yellow airport 3 days of 108 vehicles inbound and outbound flights, at full rate of close to 100%; water mill town in Wenchuan area, 17600 tourists during the Ching Ming holiday trips; of the ancient glacier area in front of more than 100 vehicles Since the car waiting - Aba to post-disaster reconstruction as an opportunity to create a more rich tourism products, from once Jiuzhai Huanglong "thriving" to "a hundred flowers bloom."
Land of abundance, everywhere is greatly changed, Tai Hing, a large development. International Cultural Tourism Festival in the name of all passengers invited to witness post-disaster changes to show confidence in Sichuan. "The International Cultural Tourism Festival, the tourism industry in our province is not only a focus on appearance, but also unveiled the new face of disaster in our province, it is unveiled to the world." Provincial tourism bureau says.
Practical insight, Sichuan tourism -
Knowledge potential, an occasion, the momentum that many visitors have been to Gee praised as disaster areas, Sichuan tourism recovery and reconstruction is a miracle!
Behind the miracle, what? Sichuan tourism industry believe that the birth of the practice of "government-led, corporate body, the operation of the market" tourism development "Sichuan model", played a fundamental role.
Has always been a strong dominant wrist. In the "5.12" Wenchuan earthquake disaster and the double impact of the global financial crisis, the provincial government as a post-disaster restoration and reconstruction of tourism, expanding domestic demand an important part of promoting development, the provincial government issued a timely manner "on the stronger big tourist enterprises speed up the implementation of the development of tourism, "and" speed up the revitalization of the tourism industry on recovery, "two important documents, and increase policy support, and actively promote tourism revitalization project.
"Knowledge potential, an occasion, on the momentum," as many industries involved in the integrated industry, Sichuan tourism industry in the recovery and reconstruction work closely with local centers, and traffic resumed, urban construction, culture and festivals, ecological reconstruction, urban and rural areas overall, the new rural construction, ultimately, "ride on the momentum." Co-ordinate the implementation of line, it is the Sichuan tourism industry, integration of various resources, from the linear block to advance the development of a major success.
From Chengdu to Jiuzhaigou in the ring, is the most important one in our province tourism route. In the Wenchuan earthquake, this Sichuan tourism "lifeline" in trouble: The West Line, 80% of all damaged roads Timor; East, landslides blocked roads, visitors can not enter ... almost ...
Not only to recover nine ring, but also to the development of nine Link. Line through the implementation of co-ordination strategy, Jiuzhaigou , Huanglong , giant panda habitat, Qingcheng Mountain - Dujiangyan , Qiang villages, along the six major earthquake sites, such as beads into a chain of tourism resources, and norms along the catering, accommodation, shopping environment, strengthening the area of urban , channel construction, improve the hotel's reception and travel agency services. 3 years, nine ring not only fully restored, become Sichuan tourism fine lines, travel related service providers point along the income is much higher than other regions.
Today, the province identified nine rings tours, tourist routes into the music, the three lines of cultural tourism and "the Long March," red tourism line 4 first co-ordinated quality tourist routes, the seven cities included in such pilot projects across the province tourist routes City, playing a key - Music - Ya and three cultures of two tourist routes, continue to promote tourism in Sichuan tourism from economic growth to create "points" to build a tourism economic development, "axis" change.
Enriching Huimin, Sichuan tourism - Jingmei, who the United States, the United States living traced to speed up reconstruction, development of the fundamental purpose of struggling just to a capital "person".
Reconstruction, not only to make a beautiful urban and rural buildings, paved roads, but also to address the people of employment, industrial development and other issues. Is also, therefore, is associated with more than 110 tourism industry was as a leading industry in reconstruction, be regarded as a reservoir to absorb surplus labor in the disaster area.
The relationship between tourism and the livelihood of the people in Dujiangyan City was particularly prominent. Relying on rural housing reconstruction, the local "Grand Tea Ping Village Inn chain," "Hongkou Panda Inn" and "Alex Zipingpu country hotel in Hong Kong Reliance," and so on, become a symbol of rural tourism and brand image. Today, Dujiangyan City, has 110000 employees in more than tourism, the city's three industries accounted for 62.7% of social workers.
Where tourism development, rich life to go. Ching Ming Festival holiday this year, a small, hill and dale white plum flower just opened, stone benches in Beichuan County of Mianyang City, Qiang tourists. "Ah, at Caesar" Family boss Chen Hua Qiang all said, received more than 100 visitors every day. Post-disaster restoration and reconstruction, so that every family have built a village-style new homes Qiang, Qiang Qiang embroidery done at home, a handmade veil to sell tens of dollars ... ...
In 2010, the province the number of tourism directly employed 45.8 million people, driven more than 200 million people in related industries. By developing rural tourism, which greatly promoted the transformation of local farmers and local employment, expand the channels for peasants to increase income. Currently, the province's rural tourism through the development of the village led farmers to get rich over 2500, led more than 400 million farmers benefited; farmers tourists tour operators point 208 million people, to achieve total revenue of 31.287 billion yuan of rural tourism.
Reason to believe, to participate in the International Cultural Tourism Festival's distinguished delegates, walking in urban and rural areas of Sichuan, will see a "Ching-man United States, life beautiful" moving picture. Source: Sichuan Daily
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