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Sichuan Tourism Strategy



Aba: Sichuan tourism "golden state," brilliant reproduction

Published: April 19, 2011

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Qingming small holiday in 2011, 3 days, Aba nine yellow airport a total of 108 vehicles inbound and outbound flights, at full rate of close to 100%; water mill town in Wenchuan area, Qingming holiday trips total of 17600 tourists; up in front of the ancient glacier area , more than cars from driving from Chengdu to the orderly queue.
This is Aba, Sichuan tourism one of the most resource-rich areas, is "5.12" Wenchuan earthquake epicenter region, or "Sichuan International Tourism Festival 2011" where the main venue.
First-class resources, still shouting "second pioneering" slogan Aba, within one month after the disaster, Jiuzhaigou , Huanglong travel market quickly recovered, to straighten the Sichuan tourism recovery and reconstruction of the spine; new area of ancient glaciers, the ancient water mill town, Maoxian Qiang village has in just one year became the Sichuan tourism a new bright spot; the most affected areas, the combination of the Great Love, united spirit of the hundreds of quality tourist villages, but also a new type of rural leisure and tourism in Sichuan, ethnic cultural experience and the red tourism landscape. In the "second five" first year, Aba set a higher starting point, to meet newer challenges. In front of goal - by 2015, the state received at home and abroad and strive to reach 23 million people around tourists, tourism revenue reached 250 billion yuan. Let us look at the Sichuan Tourism "Golden State", how to sing and march, and create brilliant.
Keywords planning post-disaster reconstruction, expansion of domestic demand, a new round of support for western development and the country a major opportunity to accelerate development in Tibetan areas before, "second Five-Year" period, the tourism industry will be the social and economic development Aba strategic pillar industry and people people more satisfied with the modern service industry.
With the state tourism industry to accelerate recovery, Aba Travel rapid economic rebound, strong market confidence restored, tourism, the environment significantly optimized.
In accordance with the State Commission, the state government "on the second pioneering effort to promote tourism to the implementation of the development of tourism across the views of" requirement, the ABA will focus on ecological and cultural characteristics of the two main line to Jiuzhaigou as a leader, and Make the three World heritage of the brand, setting off secondary business tourism boom, and strive to build China's first state tourism.
"The official opening of the ancient glacier tour will further enrich and improve the content of tourism in Aba, a strong impetus to the revitalization of the tourism industry recovery." May 1 last year, up to the ancient glaciers of formal and tourists meet. Deputy Governor Liu Wenzhi Aba said that as a key area of ​​Aba second pioneering tourism, ancient glacier area of ​​tourism infrastructure is complete, fully functional.
With the "three hundred project" further promote to the core of the leisure farm Yingxiu music, to Timor, reason and experience as the core of Mao Qiang folk culture "Chang Family," to Malcolm as the core of the Seen "collector music "to prairie as the core of the" animal husbandry, happy families ", has become not only highlights the regional characteristics, and achieve common development of the state's rural tourism development pattern.
2015, Aba will form "one, the two corridors, three ring, four hub, six Area" of tourism development layout, built a large number of natural tourist resort, ethnic villages as the theme of national-level scenic spots 4a basically completed Plateau of China and the Tibetan and Qiang cultural international tourist destination, built China's economic development in Tourism in Western Highlands, built quality tourist demonstration areas in China.
Key words to promote with the "three hundred projects" implemented, creating a large number of attractive features over the Aba township, high-quality tourist villages and well-being beautiful home, the Aba Tibetan and Qiang unique culture, beautiful natural scenery and perfect tourist Format an exhaustive exhibition, attracting people to the new attraction.
"Lang sent a wiping sweat towel, while a burst of sun shade, sun the sweat dripping Lang, Mei heart could not bear to see ... ..." Mou care activities in the village square, singing the sounds of the villagers asked Mu Qiang love songs, danced merrily sheepskin encouraged a culture with distinctive Qiang Qiang villages, build tourism "Qiang cultural experience park."
"Three hundred projects" as ABA tourism highlights. Significant improvement in the livelihood of the people, while more abundant tourism Format, national culture through the construction of high-quality tourist villages have heritage and development. Area economy to achieve economic success and enriching the people Huimin change. Last November, Aba Commission, the state government on high-quality tourist villages across the state for acceptance of construction, 102 construction of high-quality tourist villages has been completed.
In Maoxian Qiang City Construction Headquarters Office, Deputy Mayor Ou Mao pointed to a total investment of 400 million yuan Mei Qiang city planning, painted a moving blueprint: "The new city will attempt Qiang Qiang culture of Living Protection. By the Maoxian and aid reconstruction to create a joint venture in Shanxi Province, China Qiang Museum, will showcase the value of the county have the protection of cultural relics. The museum is behind the industrial area of ​​Qiang culture, teaching center and display sheepskin drums, bamboo flute, Salang and other original ecological performances Qiang City will become the new cultural tourism pull the first step. "Qiang Qiang people, the city will be built near 1000 settlement, the total number of nearly 4000 people, they keep the original eco-Qiang original folk customs, rituals, and worship. Will also build a high of about 50 meters "God Watchtower" and a five-star Qiang Guanzhai.
"God-shaped both the" total tourism products to attract more tourists, the village in Maoxian County, Gansu and Qinghai, the ancient Qiang nation's farming, hunting, life scenes are patterns in the form of totems, and small ornaments on the building shown, attracted visitors bursts of praise.
Keywords revive tourism after the earthquake, the rapid development of Aba, in the gradual recovery of market confidence boost tourism, while also actively explore the rationality of the layout of the tourism industry.
Once, with Jiuzhaigou , Huanglong scenic nature and unique boutique style Aba Tibetan and Qiang is the preferred international and domestic tourists in Sichuan key tourist destination. But "5.12" Wenchuan earthquake, so that ABA tourism was badly hit tourist areas of housing, infrastructure damage, traffic disruption, sudden drop in tourist reception capacity is zero, once a bustling tourist area deserted tourist trail no.
With the vigorous post-disaster restoration and reconstruction, Sichuan tourism "Golden State" also began a second course of business. Aba Deputy Secretary-General, State Secretary for Tourism Wang Fuan told us in July 2008, the shadow of the earthquake has not disappeared, they have to get started Aba Travel restoration and reconstruction work. In the Provincial Tourism Bureau under the guidance of Aba complete "Aba Wenchuan Earthquake Restoration and Reconstruction Area Tourism Implementation Plan", proposed the "one area", "two corridors," "Three Ring", "four hubs," " Six Area, "the general layout, the introduction of" three brand ", the implementation of" six major projects, "the general idea of ​​tourism recovery and reconstruction.
"With the improvement of Sichuan overall tourism environment, tourism, stable and orderly market in recovery, rebuilding the confidence we have more." In the "global area" concept under the guidance of Aba local conditions, conducted after the first partial overall, while re-start side, sub-sector to promote tourism reconstruction. Let regain vitality by the battered tourism industry, followed by the formation of a certain scale and level of tourism industry system.
In order to rebuild a more rational layout of the tourism industry, make great efforts to Aba, in the diversity of tourism products, tourism, transport of high-standard construction and tourism services to enhance the level. After 3 years of restoration and reconstruction, and now the Aba tourism has shrunk.
May 2010, Chengdu Mix friends by car to the king in the civil rights and the Taopingqiangzhai Li County, about traffic conditions, Wang civil rights deep feelings: "In the past, and family and friends year after year to the ABA driving, traffic has always been a big problem now than before road feel wide, and flat, the frame of the bridge, a number of convenient transportation. "
Extension in the new country for more than two trunk highway 19, the Aba is also actively expanding air access, expanding air travel market. According to statistics, nine yellow airport in 2010 15084 vehicles inbound and outbound flights, passenger throughput of 1740800 people (of which 869100 inbound passengers, departing 871700 people), a strong impetus to the tourism recovery and reconstruction.
Before the earthquake, said ABA travel, people first thought is to Jiuzhaigou , Huanglong . Today, more diverse tourism products, the Aba from "thriving" to "blossom." Three rivers, water mill town, Mao Qiang village has, over the success of ancient glaciers and other scenic spots to create the national level 4a, the two estuaries conference site, the Brazilian conference site classic red tourism attractions such as alterations or new implementation. The epicenter Yingxiu core disaster area changes are actively developing the theme of travel experience.
Create "features 100 charming towns, 100 villages and 100 high-quality tourist being beautiful home" and "three hundred works" has been basically completed, and a beautiful landscape of Aba.
With the increasingly rich tourism products, tourism Aba improve service levels more in the foot effort from top to bottom: road traffic, visitors to multi-service centers, tourism toilets, hotels, logo signs and other infrastructure and supporting facilities to achieve a qualitative improvement. Hardware with the software are kept up. Currently, the state has 23 star hotels, including two five-star, four-star 7, the tourism industry directly employed 3.8 million people, more than 1500 people tour guide, tourist reception capacity can fully meet the different levels of visitors needs. Source: Sichuan Daily
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