Happy Valley strong push, "Tian Fu Shu Yun"
March 24 afternoon, the OCT Chengdu Happy Valley theater was packed, hundreds of journalists, tourism industry and visitors to dance poetry and painting into a large original single, "Tian Fu Shu Yun," Performance of the first audience.
Exchange after the show, some visitors as "worth it" words to describe this show. Evaluation of managing to Chengdu Happy Valley, "Tianfu Shu Yun" in charge Zangya Lin relief performance: 250 million invested heavily in the collection of the country's top production team and more than 200 actors, time to build more than a year after finally passed the first test performed. The premiere is only the beginning, after a performance is the next day, "Tian Fu Shu Yun" the real test. To promote the "Tianfu Shu Yun" at the box office, Happy Valley and at special performances launched bundled packages, the introduction of Sichuan and Chongqing in Performance offers visitors an identification card and other promotional policies, hoping to bring more tourists watched the performance.
In recent years, Sichuan tourism market, such as "Tian Fu Shu Yun" such a large incremental investment in performing arts products. Tourism enterprises to create entertainment products, "tour and an excellent actor," has become a trend, "We believe that cultural and performing arts as an urban cultural tourism market, emerging markets, with good market prospects, so" Tian Fu Shu Yun "has considerable growth potential. "Zangya Lin said.
"Impression" grand Hangzhou repeat
Some years ago, Zhang Yimou team's "Impression" performance, led the country's tourism career prosperity. But then, many scenic spots and places a series of "impressions" in the performance everywhere in the north and south, but hard to have "Third Sister Liu" glory days.
"Tourism should do a good job performing, the most important thing is to have local characteristics, but also with artistry and appreciation, allow visitors to watch, can be described as favorable factors are indispensable." Preparation to create the Emeishan performing arts programs, the Emeishan Tourism shares Ma Yuan, Chairman wished the team a number of contacts with Zhang Yimou, reached such a view.
Sichuan tourism products are successful examples of performing arts. "Sands" musical is one of Chengdu city card, launched six years a total of more than 1600 performances. 2010 Dujiangyan scenic spot launched the "Road Solutions Dujiangyan "large-scale live performance, on the Dujiangyan Water Conservancy in depth the art of interpretation.
However, for a province known for tourism, with many world heritage area in Sichuan, the performing products are still too small. Zhao Xia musical Sands, director of marketing, told reporters the current "Sands" show every Wednesday to Saturday nights, still can not do a show every day. The "Road Solutions Dujiangyan "performance because it is outdoors, influenced by the weather, launched in April last year, to 12 months will be suspended due to cold temperatures, and is expected to restart after April this year.
More importantly, Sichuan, there is no similar "Impression" market efficiency as a good-quality products.
"Impression" In fact, the market success can be replicated. In recent years, "East China Tour" guests to Hangzhou, almost always at their own expense to participate in a project - see "Eternal Love Song Dynasty City" show. Natural wine making yell, and some are forced tied criticized by tourists of different tourism projects, and sometimes see "Eternal Love Song Dynasty City" book not yet vote. Data show that "Eternal Love Song Dynasty City" show broke billion annual profit.
Sichuan tourism products and upgrade Performing Arts
Entertainment products become an important tourism project in the profits of extension products, is the domestic and international tourism industry has already reached consensus. Large performing arts space tourism market, but to meet today to be "large", dvd and other high hanging vision of the visitors appetite, so that visitors willing to pay for admission, the test is even greater.
To attract viewers, big investment, big production, not to mention exclusive venues, a strong production team is a lot - making "Tianfu Shu-yun," spent 2.5 billion; Emei Mountain is 15 minutes it took the sound Mitsuhide 30 million yuan, it is only "testing the water for"; new "Sands" Sands also built specifically for the museum's small theater performances ... ... the face of brutal market, popular in Sichuan, 10 years before the "Theatre + folk dance" mode of performing arts productions, has clearly not much competition, tourism, entertainment products have been pressing to begin a new round of upgrading the road. Zangya Lin said: "" Tian Fu Shu Yun, "the goal is not to be missed as visitors to a feature of the Sichuan tourism project." Source: Sichuan Daily
