March 28's Mengding beautiful spring, tea lovers. Mengding imperial tea in the wonderful ceremony, collect and process, the Provincial Tourism Bureau, the municipal government organized the seventh Ya Mengding International Tea Culture Tourism Festival was officially opened. This marks the 2011 International Cultural Tourism Festival in Sichuan, China at the venue of the official launch of Ya, which is the current International Tourism Festival 5 at the venue the first start-up activities in the area.
Past two years, post-disaster restoration and reconstruction of tourism, the province has become the tourism market Ya "dark horse", Bifengxia, on in town, Duke Hot Springs, East La Mountain, God and other major attractions Mori Qi force, last year , the city's total tourism revenue reached 5.06 billion yuan, 10.05 million tourists trips, to achieve the "hardest hit rate of the first slip, the first branch wind picked up the title," the market performance. Provincial Tourism Bureau Hao Kangli this comment: "Yaan City in recent years the city's initiative to integrate into the economic and social development of the tourism industry overall, the development of tourism as an important area of modern service industry, and vigorously promote the theme of the giant panda and tea culture tourism products, and gradually establish a 'Panda capital, ecological paradise' tourism brand, and achieved encouraging results. "
The Tea Culture Tourism Festival theme is "Mengding tea products, visit the hometown giant panda" - "Panda" and "tea culture" is two ace Ya tourism.
After the earthquake, giant pandas Ya vigorously promote panda habitat base and the image of the world natural heritage, so many foreign visitors concerned about "unity and happiness" of the home. Today, giant pandas Ya has become a global one of the main destinations of cultural tourism, inbound marketing breakthrough. At the same time, investment in Bifengxia Panda Base for two years nearly 20 million yuan, the system guides on the area, reception facilities and tourism projects upgraded updated.
How the Millennium tea culture to flourish? Ya Man Thinking. First, by operation of law of the modern tourism industry to do product: earthquake, Yaan Tea Horse Road products are included in the province's tourism highlights one of the six tourism products; Tea Horse Road and Mengding, the folk in the town day tour and other travel products as the reason tourists choose Ya.
Need for dissemination of tea culture. Tea Culture Tourism Festival this year, the documentary "South Kerry Wood" at boot ceremony. "South Kerry Wood" will be based on five thousand years of Chinese history and culture, to build a world of Chinese tea culture, business card, so that the essence of traditional Chinese culture to get in this documentary heritage and development. "South Kerry Wood," Producer Dong Xiaowen told reporters: "Choose a film shooting location Mengding because Mengding Mountain is the birthplace of tea culture in China has thousands of years of culture, has retained many of the tea, tea, tea in the traditional practices. "It is understood that the crew will be a week of shooting Mengding, will reproduce the true story of tea and the ancestral Wu Li Mengding tea culture. This, for the effort to build for the tea culture of the Ya publicity will be a great opportunity.
The impact of high-end Mengding tea imperial tea market
April 2, the reporter from the third "Mengding tea" (Chengdu) Promotion Week for tours was informed that the top four Chuanmeng imperial tea Tea Co. launched 11 models of high-end products, the impact of the top tea market.
The 11 new models for high-end products, the original Mengding leaves collected from the summit of more than 1400 meters above sea level, are Mingqian buds alone, and invited well-known designers for their custom design packaging promised a prairie fire. Source: Sichuan Daily
