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Sichuan Tourism Strategy



Sichuan Tourism rapid docking "Internet of Things" era

Published: March 30, 2011

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Recently, in Dujiangyan City, a hotel conference room, staff from the Pavilion of Prince Teng Chen was widely opening the phone to it, and write such a text: "area of digital information technology in tourism an important part, it is tourism industry for the coming era of things to do to ... ... "

This micro-Bo immediately displayed in the conference hall a large screen.

Look at the screen, scenic spots of China Vice President and Secretary General Feng-Wu Wang said with a smile: "In the future area of ​​a trash can be linked into the network."

- This is the March 18 national scenic areas in the digital construction at the scene. Tourist information for the concept to a more lively, the organizers in particular the use of "micro-blog on the wall" to OTC interaction, so that users of the site area representatives and participate in the discussion by phone or computer.

Digital forefront of the country's Dujiangyan tourism information in our province is a microcosm of construction, while the inventory of the province, tourism, information technology in full bloom.

Dujiangyan : Scenic 360 "digital"

Post-disaster reconstruction, the Dujiangyan scenic spot to build the information as an important content of the system constructed by the information technology infrastructure, basic data collection, resource protection and management of scenic spots, tourism services, four-part "Digital Dujiangyan . " This system, including data centers, command centers and more than 20 advanced applications, the various functions of the Authority through the scenic area management command and communication networks, and command, control, coordination of joint service, a high degree of unity.

Today, the "Digital Dujiangyan "is to" travel resource database, "the construction of the foundation, through the construction of digital marketing system to meet the domestic and foreign tourists travel and tourism marketing methods to change the way, through online and offline integration of resources, and create a ELT for the modern tourism value chain; with Ctrip, "ass mother", CUP, China Mobile and other channels of business cooperation, and promote information technology and industrialization of new business models used, the Dujiangyan tourism marketing platform become the most exemplary tourism e-commerce platform, the international online marketing platform.

Even visitors from all over the world without leaving home, you can also computers, immersive List Dujiangyan style - as a "Digital Dujiangyan , "the one bright spot, Dujiangyan scenic panoramic view of the Authority also Network Development Co., Ltd. and Chengdu, to develop a " Dujiangyan City Tour Live Maps ", 360-degree panoramic technology through a comprehensive presentation of the Dujiangyan City, cityscape and scenic spots, features, providing a new online exhibition platform.

Meishan: tourism marketing a comprehensive Internet

Last year, the Meishan Meishan tourism cluster formed a network. Through "a Center (Tourism Information Network) +7 sub-centers (six-county tourism information network and the black Longtan Scenic Spot Tourism Information Network)" model, Meishan aaa tourist attractions and above all the establishment of the tourism cluster network the portal. Meanwhile, the Meishan Travel Information Network has successfully revised, the government network and business network into one, add an interactive area and the site search engine, expanded Web site with other city states at the same level of cooperation and contact.

Network marketing is the construction of tourism information Meishan a successful attempt. Early last year, more than Meishan Travel Information Net website jointly organized the "Happy Flower Dance Meishan online" activities to take for the media, Internet users use online media to promote Meishan tourism resources, products, features dining, shopping and other factors, to guide Internet users participate in and experience the Meishan tourism.

Internet media boost the "Flower economy" bear the sweet fruit: only 20 days of the "2010 Music Utopia danleng Countryside Qi" activities tourists to 27 million people total, 142 million of tourism revenue; Renshou County in Palace Peach Blossom Festival Culture and Tourism of 18 million people were tourists, 14.8 million yuan of tourism revenue, and 30 farm stands and all kinds of music and tea sales exceeded 2.6 million yuan, 480 yuan per capita income of local farmers.

Kwong: microblogging start-tourism official

Tourist Information by the province to promote the progress of the construction of the arrangements are arranged Guang'an the second echelon in the province. However, last year they take the initiative to apply for Kwong included in the first echelon, tourism business information has been reported from the examination of 100%, last year submitted to the government information 2218, the provincial audit 1156, the first of the province; The city is also upgrade and facelift Kwong Travel network, to carry out millions of information into action, the site hits the national tourism website ranks among the first 25.

This reporter learned that, relying on "the hometown of Deng Xiaoping line Huayingshan upstream" brand, Kwong travel information throughout the various aspects of tourism activities. In addition to travel sites to create the cluster, Kwong also shape the "tourist train Huayingshan hometown of Deng Xiaoping" campaign brand, offering tourism officials to it, and offer "fun to Le Tour in Sichuan Guang" broadcast section open wap site official tourism marketing effort has played a results. Source: Sichuan Daily

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