Sichuan tourism information technology first start, but the specific process is very difficult to promote, authorities called for -
Taiwan's largest travel agency in Taiwan Lion Travel Group, the lifeblood of information into operation, annual revenue of 15.0 billion, with 7 as the benefits of e-commerce; domestic Ctrip, the U.S. online travel company obitz, expedia, etc. , so that visitors can stay at home destinations across the network aware of the basic case, all spending is also easy via the Web ... ... such a computer network cable pulled to the story of tourists are Sichuan tourism sector "look "example.
"In the future 5 years, the province will build international standards, leading, first class tourist information western comprehensive application platform, fully completed 'Western Highlands tourism information'." 9 March 2011 at the Sichuan Provincial Tourism Information Working Conference on Li Yongqing, deputy director of the Provincial Tourism Bureau, said tourism information will become the perfect tourist destination system in our province, to enhance tourism promotion and marketing, improve the quality of tourism management and services important.
3000 million "hits" line in Sichuan
In 1998, people's understanding of tourism information also vary widely, the Sichuan tourism information technology have been the first to start, after 13 years of development in the nation.
"Eleventh Five-Year" period, the rapid development of the province tourist information, the site cluster construction, tourism information collection, information management services, to explore other aspects of market operation has shown a good momentum of development.
In 2009, the line overall as a guide, thousands of Sichuan province launched self-help self-drive tours, when there were 19.3 million people in the network CTR; has compiled and distributed a total of 1152 lines, click-through rate exceeded 30.05 million times. In addition, the province has 10 provincial selection of quality tourist lines and 19 high-quality tourist city of the state line, has produced 29 animated video quality tourist routes in the Internet broadcast.
Late last year, to promote regional cooperation in tourism, the province produced 44 inter-provincial travel routes available online, click-through rate has reached more than 10 million times. At the same time launched the "millions of households farm music, thousands of food Subway word of mouth, thousands of photo Tianfu Jing million line" and "thousand" words Series Travel Network promotion topics, praised by the industry and tourists to become the province in the work of the national tourism information well-known brand characteristics.
In addition to promotional sites through the network line, the province has also strengthened the main tourist information enterprise market operation.
November 2009, the provincial Tourism Administration and the Sichuan branch of China Telecom jointly funded the establishment of Tourism Information Industry Co., Ltd. was formally established, the implementation of " Sichuan Travel Information Port (iptv) "promotion, 12301 optimize information management operations and travel agencies Platform R & D and pilot implementation.
Currently pushing the " Sichuan Tourism Information Port "project, the municipalities, the state tourism resources (including scenic areas, hotels, catering companies, farm music, etc.) free publicity, so that visitors can stay for more, more vivid travel information, in Yibin, Luzhou, and other 18 rooms opened more than 7000 cities and prefectures. In addition, adjustment of the previous 12301 optimize operations business model, developed a new call system platform, and in November 1, 2010 and Telecom 114 number of knowledgeable complete seamless, so that the tour has 12301 full-service function, the current month were 1.2 million people receiving tourist information.
Information network platform for short board to be reinforced
Although the construction of tourist information in our province has been leading in the national level, but still there are some shortcomings -
Construction of tourism in our province is no lack of ideas of information, lack the means to promote the implementation, such as the terminal end of the information collection is a problem. "On accelerating the construction of the western Highlands tourism information view" requires the establishment of tourist information city of the work of state institutions, but the work forward in specific is very difficult process. In addition, one-third of enterprise market information collection there was no state action, involving exchange of travel information-sharing has yet to be improved.
Network information platform has not completed. Tourism information into a regional cooperation platform, not out of the substantial step. The main cross-city travel in the province line, Chengdu-Chongqing Economic Zone and even the regional tourism sector in the Chengdu metropolitan area is still highlighted this issue. Therefore, the need to strengthen cooperation between cities and prefectures in the province, and then further extended to neighboring provinces, the western provinces as well as range of regional tourist information cooperation, and promote information exchange within the region share a major tourist, scenic chain of mutual pushing each other to build each other open and extension of each chain of travel routes.
Highlights the advantage, breaking the short board. "Twelve Five" period, the province will be based on advanced international concepts, the national tourism information structure, integration of government, business, tourist needs in three areas, relying on the Internet and Internet of things, the practical use of advanced information technologies and products, fast promote tourism information, tourist information occupying the high ground west and enhance the core competitiveness of the tourism industry, promote tourism development pattern, boost tourism in Sichuan to enhance implementation of the plan 3 years.
New build platforms with international standards
It is understood that focus on building our province with international standards, the leading western-class "travel information integrated application platform" to build tourism in the system of government network application services, destination management and tourism information service platform strike out three.
The unified application platform will be built to serve the competent departments, enterprises, tourists three main players, with "1 (Province) +21 (city state) +181 (counties) + n (Enterprise)" four integrated database Comprehensive site cluster, the information service platform, information support systems and safety support system.
Service department - the service system will be built to achieve provinces (states) County Tourism Bureau, the Provincial Tourism Bureau offices and units, the brigade involved in inter-provincial coordination office, built up through vertical and horizontal, collaborative interaction, and smooth efficient, effective information collection system for travel-government network applications.
Services to enterprises - to create a network marketing, management, consulting intelligent service destination management system, enhance the tourism product quality and core competitiveness.
Serve tourists - visitors will travel advisory services, tourism Harbor, self-drive tourism services such as intelligent self-service.
The construction time designated for the next 3-5 years, and ultimately formed to promote the development of the tourism industry, facilitate the service and management, route planning and regional cooperation to promote the important support system.
Ipad to enjoy the beauty of Sichuan
Construction of tourist information in our province this year will be a key step towards
Ipad essential fashion also can enjoy beautiful scenery, Sichuan! Recently, the Provincial Tourism Information Center, director of the Miao said building as the province of Sichuan tourism an important part of information technology, this year the province will build Sichuan Tourism mobile site, while ipad, i-phone and other mobile phone, computer, development of specific applications software.
Tourism is the province this year, the scheme's first 3 years 2 years, our province is building the "Western Highlands tourism information," the first 2 years, the province will Duocuobingju full force, promotion of tourism information technology a crucial step .
Highlight of the carrier to build. This year, the Sichuan Tourism comprehensive database and Sichuan travel service platform will be a breakthrough, the province will strengthen the construction of hotels and restaurants information, hotel information release, the hotel image advertising, online dynamic query, book and so will achieve network and intelligent . Area management will implement management, intelligent, three-dimensional image advertising, marketing, networking and security, environmental protection system grid. Includes tourist attractions, hotels, vehicles, rural tourism and other aspects of travel information service platform will also develop and pilot implementation. During the year, all travel agencies across the province will run the full implementation of e-team schedule, electronic contracts and the team dynamic data collection terminal, and improve information management platform for travel agents. Source: Sichuan Daily
