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Sichuan Tourism Strategy



Let the "Flower Festival" link tourism revitalization project

Published: March 22, 2011

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Late spring of this year, because last winter's arctic. But around the basin has long been ready for weeks, all kinds of "Flower Festival" after another, until the temperature gets warmer out to The Spring outing tourists. Seasonal scenery of rural to hold various flower festival, the city can meet people to go out Ta Chun, rural tourism needs, and help farmers to increase incomes and promote local tourism economy.

Throughout these organized "Flower Festival" where most of the year had been affected by the earthquake-hit areas. Tourism revitalization project, is clearly post-disaster reconstruction in these areas, at least one investment to revitalize the economy, an important way to higher efficiency. For rural areas not affected, the use of local indigenous ecological resources, carry out the "Tourism Revitalization Project" is also a big market. Rural tourism as a "green economy" and "Experience Economy" By combining the product of the economy is relatively backward areas development of tourism resources is an effective approach. But I found that due to differences in road traffic, the distance from the city, conditions and other natural conditions and resources, different parts of rural tourism development in the province is not balanced. Some places are many reasons for slow development, which with the common problems of these areas need to attract attention and alert.

First, some people need to address the development of rural tourism awareness bias. Agricultural economy of rural tourism is a complement, but also to promote the urban and rural development and an important means to improve people's livelihood, but also support local employment locally to the agricultural population, and encouraged farmers to leave their homes, jobs are not into the city to relieve the over-concentration of urbanization with to the pressure; second, urgent need to address is a number of local grass-roots support and guide the Government's inadequate. Spontaneous stronger in some places, you need to make according to their operational characteristics of guidance to help farmers develop rural tourism project to promote this industry in breadth and depth; Third, the present, many rural areas just came into contact with the tourism industry, management is limited, attractions catering accommodation poor sanitary conditions, an urgent need to help farmers improve the quality of services to meet the healthy development of tourism; Fourth, the need to consider: how the development of rural tourism, the local revenue is greatly increased, and some of them into subsidies for the poor metastatic, it is conducive to the overall development of rural areas.

Understanding of the situation only from the reporter observed, these problems resolved are also many examples of good. For example, the Trinity Huaxiang Chengdu Jinjiang, as close to populated areas in major cities, mainly in the main day of leisure patterns. According to statistics, even for non-major holiday weekend in peacetime, more than the population of this suburban town only, nearly fifty thousand passengers daily tourists, more than 300 million annual tourism revenue. In Dujiangyan city, it is in summer holiday mode of living based primarily, not only promoted the development of the local real estate market, but also rural housing, health, environmental conditions play a positive role in the improvement.

Jinjiang District in Chengdu and Dujiangyan city development model may be difficult to replicate, but the development of guiding ideas, but then other parts of enlightening. The first is the revitalization of tourism as a project, as the urban and rural development and an important way to improve rural people's livelihood. With this idea, and then give full play to local strengths and create tourism brand, and improve tourism management and services, will be able to accelerate the development of tourism in promoting the transformation of the mode. Youxian District of Mianyang City, for example, farmers in the development of rural tourism-based music another way, the old Yongsan held at the local peach blind date will be adding new content into the natural beauty of humanistic connotation; and Pengzhou million in Gexian Town acres of rape, based on the number of the same territory at Danjing shallow hill surrounding landscape to plant peach, plum, pear, apricot and other fruit of the township bundle, create a modern and efficient rural tourism and eco-tourism industry in shallow hill, making it the Chengdu one-hour urban leisure tourism circle of gold health, sports experience the best destination. Tourist attractions in these places to build the brand, but also to promote the rapid development of the tourism industry can be described as win-win. (Department of the newspaper's chief reporter)

Source: Sichuan Daily

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