Increase in the base under the premise of increasing tourism growth rate of economic growth higher than the national economy, not only prove that tourism world-wide economic growth is generally higher than the universal law of world economic growth, but also shows the potential of tourism development in China large, reflecting the dynamic growth of the broad masses of tourism consumption
□ Ma Haiying
"2010 Statistical Bulletin of Economic and Social Development" was formally announced in the communique from all angles reflect economic and social development in China and judge for the interpretation of the situation of tourism development, the future development ideas has important reference value.
- From the domestic tourism perspective, the "golden development period" the general pattern has been basically formed.
Fifth Plenary Session of the Seventeenth Party made a "still in the development of our country can accomplish a great deal of important strategic opportunities," the significant judgments, and this is the background of the development of tourism. Based on this background, the "second five year" period of tourism development can also make an important judge, is in the rare "golden development period."
Higher than the national economy, tourism growth rate of economic growth to continue. 2006 to 2010, China's average annual real GDP growth of 11.2%, much higher than the average annual growth rate of world economy, since the reform and opening up one of the fastest times. The same period, the average annual growth rate of China's tourism economy to 15%. Increase in the base under the premise of increasing tourism growth rate of economic growth higher than the national economy, not only prove that tourism world-wide economic growth is generally higher than the universal law of world economic growth, and that the development potential of China's tourism industry large, reflecting the dynamic growth of the broad masses of tourism consumption.
Service industry is huge. 2006-2010, average annual growth of 11.9% in services in 2010, service sector GDP accounted for 43%. Continue to increase the proportion of investment services, investment services in 2010 accounted for three times the proportion of 57% of industrial investment. Year 2010, urban fixed asset investment in the industry, and tourism is closely related to accommodation and catering industry reached 297.1 billion yuan, an increase over 2005, more than twice. Tourism is one of the leading industry service industry service industry's rapid development has brought more opportunities for the tourism industry.
"Tourism spending is equivalent to 10% of total consumption," the goal should be achieved. Gdp per capita in 2010 reached 29678 yuan, calculated in accordance with the exchange rate has more than 4000 dollars, the consumption structure of urban and rural residents and the enjoyment to the developmental direction of change. 2010, cultural and recreational services to urban residents per capita spending increase of 127% over 2005, an average annual increase of 18%, of which groups of urban residents per capita expenditure on travel and sightseeing, respectively, 135% increase over 2005 and 144%, average annual growth of 18.7%, respectively, and 19.5%, showing tremendous growth potential tourism consumption. In 2010, China's per capita consumption expenditure of urban residents 13471 yuan, per capita consumption expenditure of rural residents 4382 yuan.
On this basis, the residents tourism consumption in 2010 is equivalent to 10.8% of total consumption. In accordance with tourism consumption and the projected growth rate of consumption, the next 5 years, the State Council No. 41 a year to achieve the objectives presented in document problem.
Tourism transportation facilities, "Zoom" tourism effect. Tourist traffic has always been a major factor in promoting tourism development. As of the end of 2010, the national railway operating mileage of 91000 kilometers, ranking second in the world. Qinghai-Tibet Railway was opened to traffic, Qinghai, Tibet, doubling of mainland tourists received; Beijing-Tianjin inter-city speed up the Beijing-Tianjin high-speed rail to run regional tourism integration process; Wuhan-Guangzhou high-speed railway opens, Guangzhou, Wuhan, cherry blossom viewing to visitors to Wuhan " overcrowding "; Shanghai-Nanjing-Hangzhou Intercity High Speed Rail in use, so that the Yangtze River Delta region" one-hour commute "a reality.
Highway mileage of 74100 kilometers, ranking second in the world to achieve a large-scale inter-provincial highway through further strengthening the tourism exchanges between the major regions. Rapid growth of air transport scale, the national civil aircraft of 1604, transportation Airport to 175, covering 91% of the country's economic output, 76% of the population and 70% of the county administrative unit. Mainland residents to travel a reality, opening up the United States, Canada and other tourist destinations, visitors to and from air transport to become the main mode of transport. The country has reached 34.43 million private cars, self-driving tour in the ascendant.
- From inbound tourism, China has become the world's third largest inbound tourism destination.
Eastward shift of global wealth to drive the global tourism development focus eastward. In 2009, the Group of 20 summit in Pittsburgh, one of the highlights was to declare: the future of g20 will be the "primary forum for international economic cooperation." Associated with emotion said, "this historic shift recognized China, Brazil and India's growing influence." In accordance with the International Monetary Fund report of 2010 to 2015, emerging markets and developing countries gdp share increased from 33.6% to 41.9%; and 2020, calculated at market exchange rates comparison of the two possible 50% to 50%.
The rapid development of emerging economies to promote the economic prosperity of business, it also brings more overnight visitors. 2010 Asian 204 million inbound overnight tourists trips, an increase of 12.6%, accounting for 22% of global proportion. 2010, China, Brazil, Russia, India, BRIC economic development of the tourism foreign exchange revenues increased by 16%, respectively, 52%, 26% and 20%.
The overall tourism market structure changed little. Since the reform and opening up, China's top tourist arrivals into the top 10 after 15 years in the top 5 after 8 years, into the top 4 after 6 years. According to the World Tourism Organization, 2010, China has become the world's third largest tourist destination. 1980, 1990, 2000, 2010, Hong Kong, Macao tourists four nodes the proportion of tourists were 90.7%, 93.6%, 87.8%, 80.5%, indicating that the dominant pattern of Hong Kong, Macao has not fundamentally changed.
Foreign markets, the scale of the market to reach 6 million people, more than in 2005 increased by 2; 50 million market size to 17, 2005, an increase of more than 9 months. Tourism foreign exchange earnings into the top 10 rankings after 17 years in the top 5 after 8 years, foreign exchange earnings in tourism revenue accounted for 61% of traffic, shopping accounted for only 25%, with France and other countries, tourism and shopping tourism expenditure accounted for 50% of the still significant gaps.
Far-reaching impact of international tourism event. Shanghai World Expo will last for 184 days, a total of 246 participating countries and international organizations to achieve the park visitor 73080000 people, of whom 4.25 million overseas visitors, trips, team trips 20.88 million tourists. Shanghai World Expo the total number of overseas visitors accounted for 5.8% of visitors to the Expo, Asia accounted for two thirds of foreign visitors. During the Asian Games in Guangzhou, Guangzhou City, received 8.66 million foreign tourists trips, 6.5 billion of tourism revenue. "After the World Expo", "after the Asian Games" tourism effects are obvious.
- Outbound travel from the look obvious, but research is not enough.
China's inbound and outbound passengers decreased significantly speed up the difference. 2006 to 2010, China's inbound and outbound tourism respectively, for 15.39 million people, 13.76 million, 720 million and 3.21 million in 2010, outbound travel inbound travel more than 1.73 million passengers. Accordance with the "during" the number of outbound tourism growth rate of 19% annually and the number of inbound overnight travel to see the growth rate of 3.5% annually, outbound tourism last more than the number of inbound tourism has been basically a foregone conclusion.
Outbound tourism spend attention. March 7 this year, Minister of Commerce Chen Deming in the "two sessions" press conference, said people in high demand for consumer goods in the world's second largest, is expected to surpass Japan by 2015 or will become the world's demand for luxury goods than any other country. End of 2010, the RMB exchange rate of 1 U.S. dollar 6.6227 yuan, the appreciation of 3% over the previous year. Rise and the RMB exchange rate of Chinese citizens travel abroad accounted for 90% of the total number of exit under the premise of outbound tourism shopping has become fashionable.
According to British media reports, in London, discount quarter of 2010, the Chinese people to buy luxury goods as high as 10 billion pounds, accounting for 30% of the entire UK market share. Many countries in the context of the financial crisis to develop new strategies for economic growth, China has the most potential as one of the tourism market has become a national focus on research and public relations of the object. China's outbound tourists how to make good use of this card become the need to accelerate important research subject.
Source: China Tourism News
